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    MBA in Marketing: Course, Syllabus, Scope, Jobs and Salary.

    Today, we have plenty of courses and it has become really difficult to choose one out of plenty of options. A new course is being added to every new session. The world is moving very fast and so is the education industry.

    When it comes to doing an MBA, there are lots of streams available such as Marketing, HRM, Finance, Logistics, etc. and the list is so huge that one may lose in the sea of options but there are few things that remain in trend in every scenario and MBA in Marketing is one of them.

    So, if you are also among those students who are confused about the MBA course then this blog is for you. MBA is a highly valued degree that prepares a student for taking up management roles in various private and government organizations.

    Let’s take a look at the course.

    What you’ll learn in your course?

    Courses vary from one institute to another institute but there are some general courses that will be taught in a typical MBA class.

    Let’s take a brief look:

    1-Strategy management:

    If a company wants to be successful, it should sell it’s products effectively and for that, a good strategy will be needed. The course strategy management teaches the basics of strategy formation. A good MBA course consists of lots of case studies through which students can learn from the experience of others. Strategy management is the core of the marketing team.

    2- Human resource management:

    Though there is a separate branch for whole human resource management process a marketing manager deal with various people throughout his career and so little HR management skills can be a life savior for him/her. Marketing manager usually leads a team and how you treat your subordinate become a very important aspect.


    In MBA marketing, students get knowledge of economics. If you don’t know the economics then how can you climb up the ladder of success in marketing. You don’t need to be a pro in economics but little knowledge will certainly help you throughout your stint as a marketing manager.

    4-Operations management:

    How does a product be delivered from the raw form? The process through which a product life cycle will be decided on operations management. In the software industry, it will be how an application will be launched and what steps would be followed from day one to delivery of products, comes under operations management. Same follows with other industries be it hardware or any kind of product. A good operations team is compulsory for the success of the product.


    A little bit of knowledge of accounting is necessary for students regardless of their courses. During the whole duration of the Marketing MBA, various papers of accounting have been taught.

    Job opportunities after MBA in Marketing:

    If you are wondering about what could be the job opportunities after completing MBA in Marketing then answer is plenty of options. As far as there is a finance department, sales department there will be a marketing team.

    If a company wants to up the sales of its product, it needs a well-established marketing team and without a manager, there is no use of any team.

    Industries such as retails, hospitality, Information technology, banking, FMCG always need MBA- Marketing graduates. Apart from becoming marketing managers, MBA-Marketing graduates can become brand managers, sales managers, and market research analyst.

    There are several companies which prefer MBA Marketing students over others, HDFC Bank, TCS, Vodafone, etc are to name a few.

    Average salary package :

    Salary package may vary from one college to another. Marketing students from the Top-B colleges get 10-40 lakh per annum packages.

    If you could not get admissions into IIMs, there is no need to lose your hope as still there are various other colleges which offer quality education and good placements.
    Average package varies from 3 lakh to 15 lakh in these colleges. SMS Varanasi is among those colleges which not only offers a very good education but also takes placements of its students very seriously and they have proven record of almost 100 percent placements.

    Salary is never a bar for right candidates, so study hard and get a job and in no time you’ll get your desired package.

    Being one of the oldest branches of the MBA, Marketing never ceases to attract young pool of talent. It is still relevant and will be in demand in the near future. Though digital marketing is replacing the old way of working because more and more businesses are coming online but still, nothing can replace traditional courses of Marketing.

    So, if you have decided to take Marketing as a branch for your MBA, without giving a second thought, march ahead towards your goals.

    Good luck.

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    Your college will stay forever on your resume, choose it wisely:


    College links with a student for a lifetime, whether you want to do MBA, MCA, B.Tech, BBA or any other course, college is very important.

    You should choose your college wisely because your future depends on your decision.

    Colleges not only provide quality education but also impact the overall personality of its students. We, humans, are the social animal that is why our surroundings affect us up to a very high extent.

    Once you cleared your respective exam, the second step is to choose a college.

    Sometimes, students get confused while selecting a college because of various stories and rumors that are spread by other students but a student should check the reality and then only take the final decision.

    Here, we are listing a few very important factors, which you need to keep in mind while choosing the correct college.


    This is a very important aspect of a college. As a student, you should have a clear idea of college fees. Some colleges charge extra fees for various activities. You should have every bit of information regarding finance. whether you would take education loan or planning to pay in cash, plan everything in advance. Try to check if there is any hidden cost taken by the college. Choose a college according to your financial condition otherwise, you may get in trouble.

    Previous Placements:

    Every student takes admission into a course so that he or she can get a good job. When students enter college, they have several dreams. The college is the place, from where they can start their first jobs.

    While deciding your college, check thoroughly the previous placements. First, check the college’s website for previous years placement. You should also check about companies that have visited the college for past years. How many students get placed every year, this should also be noted down.

    You should also check their alumni, network,  it is said that alumni represent their college, so try to find out college alumni and check where are they now? This is the way, you can get a clear picture of college’s past placements.


    A good teacher can turn an average student into the brightest one. Before finalizing the college, check the faculty. You should check Their qualifications and research experience. Go and visit the college campus, to get a clear idea of a student-faculty relationship. Check what is the teacher and student ratio? because if a college does not have ample faculties, studies do suffer.


    You should be aware of the previous years’ results. What was the percentage of students who passed? Many companies prefer students who have throughout 60 percent or above marks. Marks matters for few companies, they filter students on the basis of marks obtained in the course. A good result indicates better facilities provided by the college.


    While visiting the college, take a tour to the labs. Regardless of your course, you should have hands-on experience and remember practical exposure of the knowledge can be obtained in the labs only. Labs are one of the most important pillars of any institute.

    Good quality labs having modern amenities should certainly be in your checklist.


    Books are the true companion of students. Books are a great source of knowledge, every prestigious college has a good collection of books. Standard of books shows the standard of the college. A poorly maintained library indicates, poor condition of the institute. You should not ignore the library of your desired college.


    Though ranking varies from one year to another, a decent ranking in a prestigious survey is a must. For example, SMS Varanasi is among the top 50 B-Schools of India. Its rank may vary but it certainly comes under top 50.

    You can easily check the ranking of college online. Most of the colleges display ranking on their website’s first page as they know the importance of the ranking.


    This is the question of your career so you should be utterly careful. You should check the credibility of the college. A few years back, a bunch of colleges came into the limelight which was running without any accreditation. UGC cancels the colleges’ credibility because of that degree granted by the colleges became invalid and the future of the students got ruined.

    That’s why it’s very necessary to check the affiliation of the desired college.

    Recreational Activities:

    Today, every other college has better community halls and space dedicated to various recreational activities. A college can not shine only on the basis of results, there must be extracurricular activities for the overall development of students.

    Many colleges have their own yoga center, gym.  There are some personality development programs. Besides studies students can take part in the drama, cultural activities, etc.

    Next things, Colleges are taken into account, is health a college should have some basic healthcare facility. There should be some sports club which can motivate students to stay fit.

    If you are going to check various things in your college, don’t forget to check the above-mentioned details. Good luck.


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    PGDM in Human Resource Management

    Human Resource Management, in an organisation the most essential resource is the human itself. And managing the same can be a lot of work on one’s table.

    In our day to day life, we are unable to handle our own emotions, so think about what will happen if you are the manager and you to deal with human resources!

    Human resources are essential to the organisation yet managing the same is what makes the game difficult. As every employee is aware of his or her rights, and they demand the same, it becomes difficult for the organisation to handle the same. Either they will leave their business and deal with the employee or they will focus on the business, ignoring the needs of the employees, and where the employees does not get what they want, they leave the organisation, and absence in human resource can lead to the organisation drowning.

    Managing the human resources is a difficult task for a manager.

    HRM is a subject that is not just a separate department, but it is also an activity done or used in each department. The presence of HRM is everywhere, whether it is marketing department or sales department, the presence of HRM is everywhere. Because if the marketing department does not work as per the norms it can affect the organisation as a hard time. So HRM is present in every department, and plays a very essential role in the organisation.

    To elaborate more on the same, PGDM in HRM focuses on the core subjects or the main aspects that help the students gain knowledge regarding the same.

    One thing that I would like to add is, the moment someone hears about the word HRM, they think about an HR. and though an HR also plays the role of HRM yet these both are different terms. An HR manager is the one who hires, and keeps a check on the employees for whether they are working as per their designations or not. And HRM is about managing the overall human resource of the organisation. Yes,  an HR manager does plays the role of HRM but please don’t confuse HRM with hiring or firing of employees, it is a wide concept overall.

    1. Human Resource Planning and Development

    HRP and HRD are the two different terms that are quiet beneficial for the organisation.

    HRP can be defined as taking care of the number of human resources in the organisation so that over staffing is not caused and that the quality of work from the same strength is being carried out.

    In the words of Dale S. Beach, “Human Resource Planning is a process of determining and assuring that the organisation will have an adequate number of qualified persons available at the proper times, performing jobs which meet the needs of the enterprise and which provide satisfaction for the individuals involved.”

    HRD on the other hand is the development of human resources. For example, as the technology is rising, employees need to cope up with the same and to do the same they need to get trained so that they could perfectly fit for their designated positions.

    According to C. Leon Magginson, “HRD may be defined as development of people by providing the right environment where each individual may grow to his fullest potentialities. Human resources are viewed as total knowledge, skills, creative abilities, talents and aptitudes of an organisation’s workforce as well as values, attitudes and beliefs of individuals involved.

    1. Training and Development

    HRM is a field where training and development are quiet essential.

    Training helps the employees to learn what they have to do in their jobs. It is like a demo practice of what they will be doing in future.

    And development on the other hand is used at the times when a segment of an organisation is being removed so the development in the employees of those segments is made so that they can fit into other areas of the organisation.

    1. Managing Diversity

    Human Resource Management is not easily done. As we all are aware that diversity is everywhere. So managing diversity in the organisation is what brings the most difficult challenge for a manager to manage.

    Diversity in an organisation can be related to anything like department wise, or ratio of males and females or anything. What if during decision making two people have different perspectives which would convert the conversation into a heated mess and a debate would begun on the spot.

    So managing the diversities is a huge challenge that a manager has to overcome. In PGDM HRM the various tactics for the same are taught to the students so that if they ever face a situation like that they could convert their theoretical knowledge into the practical World.

    1. Negotiation, Persuasion and Social Influence Skills

    To manage human resources, a manager has to deal with the employees by the rule of carrot and stick.

    This rule is taught in Psychology of Managers, in this, the carrot is like a bonus for the employees, those employees who are money oriented they run after the carrot and excel in their work and get it done before the deadline just to get the rewards. And stick on the other hand are for those lazy employees for whom strictness has to be applied or else they won’t be bringing any progress to their work and would always come up with a bunch of excuses.

    A manager should also be a motivator. For some people motivation is like a energy booster. So Negotiation, Persuasion and Social Influence skills are all important.

    1. Strategies and Systems

    In an organisation, a manager has to be smart enough to tackle the situations regarding human resources. They have to work on some smooth strategies and need to work in a systematic way so that they get the work out of the employees without causing any inconvenience to the employees.

    So overall HRM revolves around all those topics that I have mentioned above. When you hear about Human Resource Management, you think it’s a easy game, but it’s not. You can’t even handle your own friends then how are you going to handle some unknown employees from whom you have to bring results.

    This is an amazing and quiet interesting field to be in. If you have an interest to step in HR, then one must have the knowledge of HRM too.

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    PGDM in Finance

    When we talk about PGDM in Finance, it opens up the field for all those students who are looking forward to excel in a career related to insurance, banking, funding, etc. Finance is a field which carries a huge importance in not just the business sector but in every sector. Financing or financial Management is a huge concept that takes over a chair of a board of a director. As we all are aware that from a restaurant’s bill to an invoice of a business person, finance plays a major role in getting things done, hopefully in the appropriate ways.

    So getting further, many students who are from commerce background and are looking forward to excel their skills and gain more knowledge regarding the financial management have come to the right place. In this article, I’ll talk about how PGDM in Finance can benefit the students in their career paths.

    PGDM Finance covers the following subjects:

    1. Security Analysis and Investment Management

    As we all are aware of the term securities in reference to the financial World, Security analysis plays a major role in every sector as it helps to analyse the accurate value or we can say the true value of the following security. And on the other hand if we talk about investment management then I guess we all are aware for how much important investments are for an organisation to remain steady in the competitive World. Even in our day to day lives, we think so deeply even though we have to invest on something small like which soap should we prefer dove or fiama etc. So when it comes to an organisation, there has to be a proper mechanism when it comes to investment, as everything can only go smooth if the plan is smooth. Investment management is a very crucial subject to talk on, as investments are what the financial assets are of an organisation to sustain in the Business World.

    1. International Financial Management

    As we all are aware of the huge gap between dollar and INR so we can notice for how devastating it is to have the knowledge about international finance. International Financial Management teaches us the various variations that are existing in comparison to the domestic area and the out skirts. It mainly talks about the variations in currency, the rules and regulations that are necessary.

    1. Management Control System

    As the name says, Management Control System (MCS) is all about Management. It is a subject that revolves around the control of human, physical, financial and the overall organisation. It is a system that checks whether the organisation is running smoothly or not and is working as per the organisational goals or objectives or not.

    MCS is a very important subject that needs to be covered in Finance, though the subject is management based and not finance based yet it is plays a huge role as the students who are pursuing PGDM in Finance should be aware that finance does not mean just finance, if the whole organisation is working as per the guide only then can the finance sector move smoothly and swiftly.

    1. Financial Derivations

    Just like the subject in Business law in BBA, Financial Derivations play the role of the same in PGDM Finance. Meaning that, it is about a contract of two or more parties that agree upon some conditions under legal formalities and consider financial assets to enforce the contract.

    This subject basically teaches us about all those rules and regulations and one of those various sections that are quiet important for the existence of the organisation in the business World.

    1. Risk Management

    Risk Management is like the step game, I mean there are a bunch of steps that one needs to follow, and if taken care of, then way to the safe zone. Risk Management is a subject that most of the people try to implement in their day to day lives. It is a situation like, when somebody knows what kind of a consequence he or she might have to face if he or she does this particular thing, and if they take some precautions then chances are, a remedial measure can be discovered.

    So Risk Management is about identifying the risks that can show up in between the achievement of the organisation’s objectives or goals, and then analysing the risk so that a remedy could be figured out, and then implementing the same, and in the end checking whether the risk has gone down or not and monitoring and controlling the present the situation for taking care of the things that were messed up due to risk management.

    1. Corporate Governance

    When we hear the two words together, “Corporate Governance” it does not mean some kind of a Government job, no, not at all!

    Corporate Governance here can be defined as, corporate as in the “organisation” and Governance was meant as “controlling and monitoring”.

    So the following subject is taught to the students to bring awareness regarding all those tactics that a manager, an employee has to take care of while working for an organisation. Working in an organisation does not mean that all you have to do is work the things that are assigned to you, I mean yes you have to do that, but in addition to that, you have to see for whether the work you are doing is being approved or not, and that your colleagues or your subordinates are working to the mark or not. For a manager, controlling is a very important duty and monitoring the employees is one of his or her key roles.

    So overall , the subjects that I mentioned above will be taught in PGDM in Finance, maybe with different names, but they particularly define for what importance they uphold the in each and every kind of a sector. I hope I was helpful. Finance is not a baby’s talk, if one is thinking about entering the field of financial sector, then make sure, you have certain motives, desired goals to achieve and objectives in life to work upon.

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    Once a student completes his graduation, what’s next becomes a very crucial question for him. While applying for any course, you should consider various factors such as what will be your career options, growth in your career, job security, work-life balance, etc. In the current scenario, the economy has become very volatile, so it becomes very important that you choose your course carefully and wisely so that you can have a smooth professional life.

    When it comes to a secure and lucrative career, nothing can beat an MBA. After completing an MBA, students can secure good jobs. There are various streams and branches available and you can choose one according to your choice and interest.

    Let’s explore the traditional MBA in HRM, Finance, and marketing. Now, we have several streams available in colleges but when it comes to choosing one, most students prefer traditional courses as these courses are sure and shot guarantee of a good job.

    Future of the MBA courses:

    1-Human resource management was always trading and in near future demand for HRM professionals will be increased multifold because companies will always recruit new employees and for the recruitment process they will need HRM professionals.

    Every other day, new startups are opening and even if they have a very little budget then also they’ll need HRM people to deal with employees and employees related concerns.

    If you see the bigger picture, you’ll notice that HRM professionals are not only involved with recruitment but also in each and every step of employees’ life in the company.

    Be it transfer related issue or be it salary related issue or any other small or big issue like exit, leaves, etc, HRM people act like a strong pillar in a company. They are the one who makes sure that each and every employee is abode by the company’s rules and regulations.

    So, based on the above discussion, an MBA in HRM is a very good career choice. It certainly has job security, the most sought factor in today’s job market.

    2-MBA in finance will never go out of fashion in the coming years. There are few things that will remain unchanged in every scenario such as finance management of any industry. Data shows that most of the time. insurance and finance companies are the biggest performers and so they pay more to their employees. MBA in finance is your ladder for a lucrative career.

    3-MBA in marketing is the oldest stream of the course. If a company wants to improve its performance, it has to work on marketing. Marketing strategies and skills can break or make a company. If a product is very good in every aspect but the marketing team could not function properly then that product will not work.

    A good marketing manager will always be in demand because good marketing can give a  boost to the company. If you do MBA in marketing, you’ll get a job as a marketing manager and according to a survey there are few sectors which are highest paying in private industry and marketing is one among them.

    Once, you decide to do an MBA, you should choose a good College. While selecting a college, you should keep few things in mind such as placement, packages, faculty, etc.

    When it comes to offering quality education with an amazing infrastructure, SMS Varanasi stands ahead of its peer colleges. SMS Varanasi is among best 50 B-schools of India.

    what do you get in SMS Varanasi?

    SMS Varanasi offers 2 years MBA program in HRM, finance, marketing. They have appointed the best faculty in their departments.

    When it comes to placements, SMS Varanasi certainly does not disappoint its students. Big private companies are visiting the campus and recruiting students. They are offering almost 100% placements to the eligible students.

    Till last year, many companies have visited SMS Varanasi few of them are Indiabulls, Capital IQ, Technova, Intex Capital limited, etc in the Finance sector, Apollo hospitals, Bajaj Corp limited, Indian airlines, InfoPro, etc in HRM, Apollo Tyres, WIN Medicare, Times Group, etc in marketing.

    These are just a few of them, the list of companies is very long and you can see the complete list of companies here Companies list.

    How to get admission:

    SMS Varanasi takes admissions on the basis of marks obtained in UPSEE exams conducted by Abdul Kalam Technical University. They have 15% seats reserved for direct quota where students can get direct admission based on their CAT/MAT scores.

    Scholarship for meritorious students:

    If you are meritorious then there is a piece of good news, SMS Varanasi offers scholarships to meritorious students. Babu Nageshwar Singh scholarship has been provided to the first year of students. As a part of the scholarship, students get concession in first year’s fees. The scholarship has been provided on the basis of student’s marks. If a student has secured 70 percent and above then he/she can get 20 percent concession in first year fees and in case of marks are in between 60 to 70 percent, 15 percent concession will be granted.

    Overall amazing infrastructure, a library filled with the latest books, best faculties, scholarships, modern computer labs, placement assistance, cordial student-teacher relationship, what more could you ask from a college. You just need to make most of the available facilities. So that you can achieve your dreams.

    So, if you haven’t made your mind for an MBA, this is the right time, come and grab the opportunity to become ready for future jobs.


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    PGDM in Marketing

    As we all are aware about PGDM (for those who have any kind of a confusion, can refer to the following: http://smsvaranasi.com/blog/all-about-pgdm/ ). There are wide options in PGDM itself. There are a no. of segments that opens up different kinds of opportunities for the students who are on the verge to excel in their careers. And as I have discussed before about PGDM and how it works (refer to the link), it is clear that in the second year of PGDM it opens a wide field for the aspirants. In the very third semester, students can choose the category they want to gain knowledge in and excel their skills in.

    As the present era is moving fast and different type of opportunities are wide opening so there are many type of elective courses, but in most of the institutes the following are considered the most, which are also known as the traditional ones.

    • Marketing
    • Finance
    • Operation and Research Management
    • Human Resource Management

    So when we talk about PGDM in Marketing, for a layman, it would be like, “All we have to do is sell things like the Vegetable guy says – Aloo lelo!”, but do you really think marketing is all about that? Though you should learn one thing from the above example, that even a small vegetable vendor needs the knowledge of marketing, what if he would go on selling vegetables without even screaming what he was selling, for the people who are lying in bed, and have their ACs on, wouldn’t even know for when he came and when he went off.

    Marketing is not about screaming the product’s name. it is a field which is present everywhere. Marketing involves a huge no. of opportunities under it. I mean think about it, how did you know about a product that most probably you use every day, through advertisement I guess, So see, from advertisement to feedback, marketing is present everywhere. One can work for FMG, or in a corp. that deals in electrical appliances. Because they even need someone to help them sell those products.

    So as we are clearing about how wide the field of marketing is. Let me elaborate about what will be studied in PGDM Marketing and how will it be helpful in the Business World.

    1. Advertising Management

    As I have told you above for how much important role advertisement plays in marketing, even for a layman, having the knowledge of the products is much easier to gain through advertisements. Advertisement management is an important subject to be covered under Marketing. It is like the toppings of pizza, without it, nobody would accept it as a pizza, so each and every stage of marketing plays a vital role. So Advertisement management is quiet important for those students who want to pursue marketing for their careers.

    1. Business Marketing

    Marketing exists in the Business World, and to fulfil the objectives of an organisation or redeem 100% sales of the product, one should be aware of the business tactics to undergo with. Everything has a way to do it, just like hulk was made of gamma radiations so he was able to use the stones. So in marketing, proper rules, ways, tactics are made or are acknowledged through which one can attain 100% result in marketing. One should be aware of the business laws to exist in the business World. One should know the most preferable way to market the product according to the features of it. So overall Business Marketing is an important subject to be covered under PGDM Marketing. It guides the rules and regulations and the various tactics to be followed.

    1. Service Marketing

    In some institutes, there is a separate elective course for the same, because if you think about it, services are something that are involved in every aspect of life. For example, from a damaged phone to holding up a wedding, service is required. Service marketing is a major subject to be covered as its involvement is present almost everywhere. Have you ever thought about a World without any kind of a service, where even in a restaurant you have to cook for yourself and then wash dishes too, or maybe that you have to be qualified in each and every field so that if a issue like damaged electrical appliance is been noticed then one would know how to repair the same!

    1. Brand Management

    Brand Management is also an important subject as it justifies a basic rule, i.e. branding of the product. Without branding a product, it won’t work for too long, as there would be a huge chaos and difficulty in making the seller understand what your requirement is. Like for example, if there would have been absence of branding and you would have gone to a store to buy cold drink and instead of Pepsi you get Coca Cola, because even the seller couldn’t tell for which one was Coca Cola or Pepsi or even Thumbs up. So you see, branding plays an essential role in marketing. Without a name it’s difficult to call upon it.

    1. Retailing Management

    When we hear the word retailing, some of us wonder whether it’s the last seller or the distributor or who?

    Well let me clear your doubts, retailing is basically the place from where the customers purchase the merchandise, you can say it the last seller or the person who delivers the products to the final consumer or whatever definition suits you. According to me it’s the place where the customers can purchase their required goods, because you never know who might be the end user. So here, in retailing management, we study the ways for how to manage that place so that maximum profit is gained with minimum problems faced. It is about making sure of a clean environment, taking care of the correct measures of branding, advertising, and marketing. It is about having the correct knowledge of what the retailer is selling to the consumer.

    1. Analytical Marketing

    Analytical Marketing is the analysis found out from the course of marketing. Whatever has been found has to be analysed in a way that the end result could be found. This subject tells us the various ways through which the data can be obtained, and after the attainment of the data – analysing the same and converting it into an informational piece so that measures could be taken for the upcoming product or for the up gradation of the present series.

    Over all PGDM in Marketing covers all those subjects which are exclusive in the field of marketing. One should be aware of branding, retailing, analysing, advertising, provision of services, and taking corrective measures according to the Business World.

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    PGDM in Research and Business analytics

    As I have talked before about the various elective courses that one can choose in PGDM, PGDM in Research and Business analytics is a topic which has started going on a hype recently.
    These days almost all the organisations in the various fields are hiring the professionals to research.
    Research is all about findings. As the present era is more of a customer satisfaction than just production, so research plays a major role. Research helps the organisation find the perfect and accurate knowledge about what a consumer is expecting from a product and why. Let’s take an example, Zomato, before zomato everybody either used to go for a dine in, or ask google to search for the following restaurant’s no. Who later on used to turn you down by saying that they deliver only 5kms far from the location they are in, or something like that. Not just that, have you ever thought how much convenient it has been for people from the time online shopping sites have become available! All of this has come from research, a general idea pops up, a research is done on the same for whether the following can be valid or not and then the same is operated to bring the final result or conclusion.
    Business analytics on the other hand covers all those areas that are necessary for the fulfilment of the desired project or plan.
    This course also teaches you the various languages or the technical software’s’ or things that can be helpful during the analysis like Python, SPSS, etc.
    So moving on with the same, PGDM in Research and Business analytics revolve around the following topics, these topics are of such type that they make you understand the depth of Research and Business analysis.
    1. Communication
    Here communication does not mean chit chat or gossiping buddies, here communication means that research can only take place on a particular thing if it is communicated welly to the researcher and that the researcher could figure out for whether the product or service will be suitable or not, which can be done through surveys, questionnaires, personal interviews, basically to know the customer satisfaction.
    Customer satisfaction plays a major role in the part of a research, because the end result will be bought by the customer itself and if it isn’t asper their likings then creating the same is of no use. So communications, findings are important. So in PGDM their would be many crucial subjects regarding the same (like stats, spreadsheet modelling) in a wide depth so that students would be clear enough about the tactics and methods in means of customer satisfaction.
    2. Analysis
    Analysis can be done through many ways.
    • Marketing. Marketing of an existing product can surely tell about the outcomes of it and of something similar to it. A researcher can study and produce his or her findings through the marketing already present in the era.
    • Listening. Hearing the ideas of others, sometimes comes up as the best out of waste. While decision making, one should always hear the ideas of not just his or her colleagues but of his or her superiors and subordinates as well.
    • Sales. Sales surely tell what is going around in the market. Business analysis can be done through sales of an existing product though each and every product is different but one similar to it can surely make things work.
    • Finance. Through the help of financial documents, invoice, bills, assets, one can tell where the organisation stands and what measures can be made for the up gradation or the development of the same.

    1. HRM

    Human Resource Management needs to be done when it comes to an organisation. In the present era, the Business World has became more of a Human Resource thing so managing people and their performances so that the organisation runs smoothly for a better future.

    1. Research Methodology

    Through what ways the research takes place. Research can be done through many ways like I have said above through questionnaires, surveys, secondary data etc. The method of research is quiet important as the whole research till the end conclusion is dependant on the same.

    We need to understand that research can be done for anything. It isn’t done for a particular product or service or for inventing something new, it can also be done for the reasons behind the product failure or on the up gradation of an organisation or something like that. Research is a vast field. It can be required in any place.

    1. Business Ethics

    There are some ethics, rules, guidance to everything. And that everything gets fulfilled only because of these. Business ethics are considered as the business laws, rules and regulations or you can say terms and conditions with which one has to work things up.

    1. IT

    Information Technology also plays a role in research and Business analytics. It helps in regard with the various software’s and languages that one has to or should know for doing analysis. The programming, languages, etc. All are covered under this.

    1. Operation Management

    Just like research is about findings, operation is about processing the idea into a final product so that the end user can use it. For those who have a keen interest in Operations Management can also pursue for PGDM in Production and Operation Management. There is a separate course for the same. One can also find it as an elective course in the third sem. Of PGDM.

    Operation Management covers a huge responsibility as it is the process of implementing the idea in the practical World and giving it a life so that the results could be obtained and the created product or good could be sustained as per the expectations of the consumers.

    So overall PGDM in Research and Business analytics covers a wide field of subjects from different branches that are quiet important for the study of a researcher, because research is present everywhere and analysis is done in utmost everything.

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    PGDM in Production and Operation Management

    We all are clear about the term production and operation, yet still confusion occurs to many. So let me clear the doubts regarding production and operation.

    Production means producing the goods and services so that the end user can consume the same. It is the process from raw materials to the end result. Operation is also the same, when we hear the word operation, it does not mean that a person is being operated or is in a hospital, operation also stands in the business World. The word operation means the very process in which coordination, cooperation, staffing, organising, managing and controlling is done to help in the production centre so that the final good or product is made without any defection.

    Moving on with the same, PGDM in Production and Operation Management covers all those topics that are necessary to a person who wants to step in the World of Business. The process of producing a product and managing the process in a way that the end result is perfectly completed as per the objectives held from the beginning is what is being taught in PGDM in P & OM.

    PGDM in Production and Operation Management revolves around the following subjects to make the students understand the various methods, process and all kinds of information required in production and Operation Management.

    1. Operations Strategy

    There is a strategy to everything. To bring a result, a strategy is required so that the fulfilment of the same according to the objectives of it can be done. Just like that, in the Business World, the various operations in any field or regarding any field, requires a strategy to make it work.  Each and every operation requires a strategy which is generally setted up by the manager itself. The manager is the one who directs the whole team, who makes the strategy as per, so that the operation can be successful. He or She is the one who directs, manages, organises, strengths the team so that it works in a controllable manner. The various types of strategies or how a strategy needs to be implemented on a project is what is being taught under the same.

    1. Operations Research

    Operations research is a subject that helps in decision making.

    Research is a very interesting subject overall. And as the era is becoming more of a customer satisfaction kind of a thing, the field of research is wide opening for students. Decision making and new ideas are always welcomed when it comes to a research.

    Research is a very important subject, as to find the reasons what can shoot up the market in a second.

    Through the help of a research many objectives and confusions can be cleared out. Through research the organisation can go to the next level.

    In following subject, it tells the various methods through which a research is made and the analysis of the same is figured out. Research is such a wide concept that it upholds a separate course in PGDM. So for those students who have a keen interest in Research and Business Analysis can pursue the same, the details regarding it are in the following: ____ ).

    1. Modelling in Supply Chain Management

    The supply chain of a corporation works on the following framework:

    • Plan
    • Source
    • Make
    • Deliver
    • Return

    In this, the decision made with the help of the suppliers and customers is what it is about. A supplier sure knows which product is more feasible to the market and which one is not. Taking his or her suggestions at the time of decision making can be really helpful and suggestive.

    As I have mentioned the main framework above, this is how it works. The production and operation management works on the following.

    First a plan is generated, without a plan there is no objective, there is no motive, there are no principles, and so making of a secured plan is the first rule in operation.

    Second is the source, here source can be referred to as from where the raw materials are being brought or for a study, from which sources the secondary data is being taken.

    Third comes Make, here production plays a major role. The main process of production begins from here. How the input is generated to process it into output.

    Then comes deliver, delivering the produced output to the end user.

    And the final stage is return; here return can be accepted as a feedback session so that a more improvised product be made for the next time.

    1. Production, Planning and Control

    As I have talked above about production, it plays a major role in converting the inputs into a wonderful output. The rest, planning and controlling are covered under the subject of operation. Without a plan, there is absence of production, because if the agenda is not defined then how can the production be held!

    Planning and controlling are alike, though they have different meaning and different roles, yet they both work alike. Planning is what is done from the beginning, which defines the objectives, principles, and mission. And controlling can be defined as making sure, whether the whole operation is moving smoothly as accordingly it was planned.

    So production, planning and control are the three features that take a wide importance in operation management.

    1. Technology, Innovation and New Product Management

    Due to the upcoming technology, wide changes are taking place. The employees have to cope up with the modernisation or else it wouldn’t be beneficial for their careers.

    Technology and innovation are a very important aspect when it comes to the development of a new product. As the time is changing, so is the technology, from iPhone 5s to iPhone x a lot has changed, and to create a new product, innovation is required to its fullest and the use of technology has to be done so that the product satisfies the end user and becomes a major boom for the corporation. Just like one hand, one person can bring a change, like that, one product can save the company from drowning only it is made with 100% precautions, efforts, innovation, guidance, objectives, and the correct use of technology.

    So overall PGDM in Production and Operation Management can be very helpful to the students to gain knowledge and sharpen their skills before entering the industry.

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    All about Mass Communication | UPDATED 2019

    This article is specifically for those students out there who are wandering like anything, thinking that taking arts is a huge fuss. Well according to me, taking humanities is the best thing that you did, because humanities is the only stream that opens up the gate of everywhere. There is no such stream, course or etc. that you can’t pursue after doing arts in your +2.

    But after doing arts, the main story line begins as from now on whatever course, whatever direction you will opt for, that will be stuck with you. So as we all are aware of a bunch of common degrees and courses like BA, BBA, BFA, BHM, BEM, etc. I would like to talk about mass communication.

    As the present era is turning into a confident world, mass communication has opened there gates for all. But to understand what mass communication is, and what it is all about, let me explain you the same.

    So when we hear the word, “mass communication” we simply think it as ‘mass’ can be defined as people and communication is something that we all are aware of. Well for a layman, mass communication is all about spreading news, facts, sharing knowledge with people.

    But when we move towards its course, many students think of mass communication as only and only journalism or becoming a news reporter.

    So let me tell you the all in package of mass com.


    • The student should have completed his or her 10+2 from any recognized educational institute.
    • The student should have a minimum score of 55% in his or her +2.

    Mass communication is applicable in both the scenarios i.e.:

    • With B.A. (the course will be of 3 years)
    • With M.A. (the course will be of 2 years)

    Mass communication is taught in a way, that every perspective is covered and the whole area is studied. It teaches each and every field that can be covered so that the student can chose his or her own path to continue on.


    In the first year of mass communication, following subjects are being taught:

    • Basic computer skills: it is very important to know the basic computer skills because as the present era is evolving, technology is becoming more advanced day by day, due to which, even for a layman, basic computer knowledge is a must.
    • Introduction to mass communication: this is the subject from where the basics of mass communication begins.
    • Media history: history is a World in itself. It is a very important subject to study, as history discovers “birth, meaning, life”. So in this subject we would be studying about the history related to media, the various developments, progresses we have made up till now.
    • Design and graphics: in this subject, one gets to learn about how we organize things in such a way that we could sell it with the maximum mass presence.
    • Photojournalism: as the name says, I think the subject is quiet clear. A journalism always requires a proof, because without proof, it becomes a fact not a statement.
    • Project: each and every person in the field of mass communication is given a project, a deadline to work upon, this is what this subject is about. How you maintain, organize, complete the work as per the deadline with full satisfaction.
    • Public relations: communication is the major key to implement and establish things and that is what is taught under public relations.
    • Media law and ethics: Every subject, every sector has laws. Just like business law, there is a section for media law as well, where the tactics, the examples of various cases, studies can be seen. This subject teaches us the basic guidelines and the rules and regulations under which actions must be taken.
    • Reporting and editing: it teaches us the various aspects regarding photography, journalism, editing, writing, etc.
    • International relations: this subject revolves around political, environmental, physiological, sociological, etc.
    • Environmental studies: this subject teaches us about all those aspects that we need to take precaution of while working towards a project.


    In the second year, following are the subjects being taught:

    • Development communication: this subject is all about how you market the content you want to.
    • TV Production lab: it focuses on how one can work in the field.
    • Digital Media: it includes all those media servers or technical skills through which one delivers his or her knowledge successfully to the mass.
    • Making of news bulletin
    • Soft skills: Soft skills can be defined as the interpersonal skills. These skills effect the working environment, these can be included as attitude, perspective, behavior, expressions, etc.
    • Workshop on social media : as we all are aware that social media is engaging into our lives rapidly, delivering your knowledge to a platform like social media can help you gain a lot of viewers.
    • Documentary project: In second year of college, it can be observed that a project is given to each student in which all those theoretical subjects that a student has studied up till now has to be converted into a practical form.
    • Advertising principles and practices: Mass Communication is all about advertising, because in this, you have to deliver your knowledge to a large no. of masses. So studying about advertising principles and its practices is basic.
    • Radio production lab

    In third year of mass communication, these are the following subjects that are to be studied:

    • Media Project
    • Seminar on Summer internship: After the completion of second year, the students have to go for a summer internship where they get to learn for how to implement all those things they have studied up till now.
    • Event Management
    • Intercultural communication
    • Workshop on innovative journalism
    • On job training
    • Short film project
    • Film communication: this is all about how one organizes everything to bring up a wonderful result in the end.
    • Media management

    Specialization in Mass communication:

    • Content writer
    • Journalist
    • Public relations
    • Advertising
    • Marketing
    • Corporate communications
    • Film
    • Graphic design
    • Social media marketing
    • Event management
    • Media management
    • Speaker
    • Radio and TV

    Is Mass Communication really worth it?

    Well yes, mass communication is a field that is evolving so rapidly that career in the same can take you to a boom. As the present era depends upon technology, it is an advantage for those who are pursuing for mass communication. Getting up to date knowledge is basic to every human being, and that is what mass communication is all about. Delivering a message to a huge no. of mass. Think about a life where there is zero presence of news channels, radios, newspapers, blogs, websites, etc., think about it, from where will people get to know for what is happening around, for what is trending these days, for what are the things that are lacking behind for a better society and etc.

    According to me, mass communication gives a wide variety of options where a student can pursue his or her dreams, if you want to become a writer, Newspaper is the answer. If you want to become a speaker, news reporter, journalists is the answer. There is a wide option filled with so many categories, from technical to environmental, every aspect has its own field and opportunities.

    Best colleges/ universities for mass communication:

    • Indian Institute of Mass Communication (IIMC), New Delhi.
    • Asian College of Journalism (ACJ), Chennai.
    • Indian Institute of Journalism and New Media (IIJNM), Bangalore.
    • Xavier Institute of Communications (XIC), Mumbai.
    • Manorama School of Communication (MASCOM), Kottayam.
    • Film and Television Institute of India (FTII), Pune.

    Pay Scale:

    For a beginner, the starting salary can be Rs 15,000/- to Rs 25,000/- p.m.

    And after gaining an experience of like 5 years it can raise up to Rs 50,000/- or Rs 1,00,000/- p.m.

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    How To Become Technically Sound To Crack Coding Interviews.

    A common student faces problems in coding. Most of the students who are pursuing technical degrees leg behind when it comes to coding skills. As a contrast to common belief, coding is not that difficult but in the lack of right approach, students start to fear from coding.

    Every day, new technologies are coming, so must be well aware of those technologies. Artificial Intelligence is taking over the whole world with the storm, even our daily lives are going to be impacted by automation.

    So, if you learn to code, you can get a job in these interesting fields.

    If you are technically sound, you are sure to get a good job. Apart from your college campus, there are various platforms from where you can get noticed by potential employers. Before starting your journey to the technical world, you should clear all your doubts. Here, we are going to discuss some methodology for becoming technically sound and also we’ll try to find out answers of some common questions that hover in the mind of a student.

    Data structures and Algorithms will sharp you:

    Data structure and algorithms are very important aspects of technical knowledge. The big companies like Google, Facebook never call a student for interview who does not have knowledge of data structures and algorithms. If you are not from a technical background then at first-hand data structures and algorithms may look overwhelming to you but don’t panic and keep trying, eventually, you are going to learn it.

    If you gain a good knowledge of data structure and algorithms then coding will become child’s play for you. Your logical reasoning skills will be improved after you learn data structures and algorithms.

    Good books are never out of fashion:

    Good books are an essential part of your technical journey. Some students start with local writers who claimed to write books in a simple manner but it’s not always beneficial. If you want to earn sound technical knowledge, learn from quality books and recommended by your university. At first,  you might feel difficulty in reading international books but gradually you start loving them for clear and concise knowledge. Once you feel you have a good grasp of technical knowledge, you can refer to local writers. Just keep in mind that refer their questions not the concept. Those books have several questions for your practice, take questions from the books and try to apply your knowledge to answer them.

    From where you gain your knowledge can influence your interviewer because if you tell them that you have learned from renowned books then it will be a very good impression.

    Online practice platforms:
    You have all theoretical knowledge and hands-on sessions now what’s next? There are many online platforms where you can practice and become very sound technically.

    Hackerrank and Topcoder are among the top websites where you can practice and hone your coding skills. These platforms organized various coding tournaments where you can showcase your technical knowledge. Many big companies keep an eye on these coding platforms and sometimes they directly contact to the top rankers.

    When you first try these platforms, you might find it difficult to understand but slowly you’ll get used to of it. They have help sections and questions/answers platform as well where you can ask your doubts without hesitations.

    Make GitHub your friend:

    Work on the smaller project, take help from your professors, lab technician, seniors and even from your classmates. Whatever you make, just put that on your GitHub profile. In that way, you’ll create a strong portfolio for your future job hunt.

    open source technologies are there for you:

    If your college provides you good software and tools then try to get benefit from that but in case you don’t have access to world-class tools then open source technologies are there for you. Open source community is very big and kind-hearted, You can use it freely and learn a lot from it. Some open source technologies and tools are Python in programming languages, Mysql in databases, Linux in the operating system, etc.

    Take advantage of free courses:

    You can learn a lot from online stuff. Currently, Coursera is providing the best courses from the top universities. They are offering certificates but you can audit the courses. Apart from that Udacity offers scholarships in various courses. You just need to keep an eye on those scholarships and courses. Once, you earn a scholarship, it becomes very easy to gain access to world-class material moreover it will give weight to your resume.

    Common questions:
    Students often have several questions in their mind before starting their coding journey. Let’s try to find out answers of some very common doubts.

    Should I be very Good at mathematics:

    This is one of the very important questions. If you are good at mathematics, you find it easy to code. Your logical reasoning will be sound if you know the maths behind the logic.

    Though it is not necessary to be very good at making to solve coding problems it’s all about practice.

    Many people who do not have a mathematical background are also very good programmers. So, if you are not very well versed with mathematics but love to code then no need to worry. There are certain coding jobs which heavily rely on mathematics and statistics but common code practices do not require a sound knowledge of mathematics.

    Do I need to join a coaching institute?

    Students often feel confused about joining a coaching class. Some students even join coaching classes for coding due to peer pressure. But you should listen to yourself, if you really feel that you need a mentor apart from your college then no one can help you and you must go for the classes because it’s already in your mind. Otherwise, self-study and online help platforms are sufficient to gain mastery in coding. Apart from that never miss your college lab and try to devote your time and ask every trivial question to your professor.

    Always help others, this is the best way to learn something. You should not leave practice, just keep practicing whatever you learner, over the period of time, you, yourself will be amazed by your technical knowledge.

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