The world has already gone digital and if we don’t keep our pace constant with the developments, we are definitely a loss. When everything in business transforming into digital, so are the promotions and marketing strategies. So it’s very important to learn effective web organizing traffic controlling techniques which include digital marketing. Smartphone plays a vital role in website traffic. In fact, India is booming in the Digital marketing sector and providing more and more opportunities for the youth for a prosperous.
Today we can not deny the fact that internet marketing is dominating the world. In a short span of time digital marketing has outclassed the conventional marketing technique in various ways. The significant success has even forced the governments of countries to go digital way. Today companies are adopting new digital tools for marketing and promotions activities. after the jio revolution Internet users are growing day by day and 80% of them use web through their smartphones which means connecting to customers is easy and highly possible over conventional type of marketing. As a result, several or most companies use digital platforms to promote their business. Digital Marketing is thus offering more employment opportunities to youth but the fact is poor internet or verbal knowledge will not help you make an expert digital marketer. You would need to polish your skills and yourself.
According to the International Journal of Advanced Research Foundation 2016.
Between 1971 to 1972, The ARPANET is used to arrange a sale between students at the Stanford Artificial Intelligence Laboratory and the Massachusetts Institute of Technology, the earliest example of electronics or digital commerce.
1979: Michael Aldrich demonstrates the first online shopping system.
1981: Thomson Holidays UK is the first business-to-business online shopping system to be installed.
1996: India MART B2B marketplace established in India.
2007: Flipkart was established in India. Every E-marketing or commercial enterprises use majorly digital means for their marketing purposes.
In 2011, the digital marketing data revealed that advertising through the mobile phone and tablets was 200% lower than that of the following years. During this year, the net worth was $2 billion. The growth was in a geometric sequence as its increase to $6 billion in 2012. The competitive growth demands for more improvement in the career works and professionals are being added to the field.
From 2013 to March 2015, the total investment increase was 1.5 billion dollars over the preceding years. There has been an impressive growth up till this present moment.
The report by the International Journal of Advanced Research Foundation revealed that India is getting to see the golden period of the Internet sector between 2013 to 2018 with incredible growth opportunities and secular growth adoption for E-Commerce, Internet Advertising, Social Media, Search, Online Content, and Services relating digital marketing.
Reasons to Join the Digital Marketing Course
According to the latest survey of the Associated Chambers of Commerce and Industry of India (Assocham), digital marketing business will grow 20-25% annually without any financial crisis.
The digital payments market In India is expected to grow to the US $1 trillion by 2023 led by growth in mobile payments, presenting huge business opportunities for players in the digital space. Mobile payments are projected to rise from $10 billion in 2017-18 to $190 billion by 2023.
other factors mentioned below:
1. Huge Industry Demand
2. Future of Indian IT Service
3. Opportunity for better pay and a higher position
4. you can not ignore digital media in your marketing strategy.
5. You can start own business independently