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IMPORTANCE OF DOING MASS COMMUNICATION

This article will guide you about why you should pursue Mass Communication

One of the most popular degree courses that students choose to follow these days is Mass Communication, or as it is popularly known, Mass Comm. A Mass Communication course includes print and electronic media radio, photography, advertisement and public relations, film making and new media. It is therefore, important to study mass communication to obtain comprehensive and advanced education in the field and seek wide career opportunities. If the student has the willingness to learn and the drive to explore, then these are the key indications for the student to think seriously about taking up a career in Mass Communication and Journalism. This article will talk about what exactly a mass comm. Degree entails, why a student should consider doing his graduation in Mass Comm. and what value this degree will impart to his career.

WHAT IS MASS COMMUNICATION

According to Wikipedia, Mass Comm. means, “the study of how people exchange information through mass media to large segments of the population at the same time.” With the phenomenal and unprecedented explosion of communication technology and media across the world, the study of mass communication has become important and enviable. With technology playing an enormous role in our lives today, professions relating to mass communication increasingly need trained professionals who are quick and competent in their work. Careers in the various branches of mass communication are not only high paying but also provide the person with a great deal of job satisfaction and expression of creativity.

Mass Communication courses comprises of six core subjects. These include Journalism, Video Production, Audio Production, Advertising, Event Management and Public Relations. Each of the core subjects is an extensive field in itself with each having masters level courses in both, reputed universities abroad and in India. Journalism is further sub-divided into Print Journalism and Electronic Journalism. In these courses, the student gets to learn the skills of reporting, writing and editing stories and news stories.

In audio and video production, most colleges impart theoretical knowledge and practical skills of handling equipment like video camera, still camera, editing software and audio recording equipments. Mass Communication adds some more depth to the student’s knowledge of the market, as Advertising is a popular core and is often taught as a part of course. Here the students are not only taught about marketing along with how a typical ad agency functions but also many practical things which may also include designing an ad campaign. In the Event Management core, the student gets to learn about the organization of corporate events and the typical tasks involving it. Public Relations or PR as it is popularly known, helps students understand about the various types of people a company is required to maintain a cordial relationship with. These include just not its consumers but also dealers, government, employees and so on.

As such, Mass Communication is an exhaustive course where the student gets to learn about various different things. Unlike popular belief that Mass Communication is a course which helps students work in the media especially electronic media, this course is not just about the media. In effect studying Mass Communication entails knowing about all the aspects of communicating with the masses where the masses are a large number of people who are unknown to the student.

WHY SHOULD YOU DO MASS COMMUNICATION

There are several reasons as to why a student should pursue a degree in Mass Communication. Some of them are listed as below:

There is no dearth of new possibilities

Probing for new stories and looking for any shred of truth in them, broadcasting these stories to a large number of people including celebrities and politicians, developing new ideas and concepts for various organizations, designing logos and coming up with catchy taglines for various brand, gathering opinions on social issues and sharing them on pubic platforms, creating films, capturing meaningful photographs, creating taglines for products are all reasons why mass communication is one of the most interesting courses one can study. Any other course can hardly offer the candidate all of the above mentioned opportunities along with many others. This is therefore, one of the biggest reasons as to why a student should pursue mass communication.

Practical Exposure and Adventure

This course helps the student to travel to a diverse range of places, helps him explore the world from the new perspective of a journalist or filmmaker and cover different events and stories. It also gives the student the freedom to use their creative skills to their full capacity. There is not any particular way of working in this turf which gives the student the freedom to explore and shape out their style of working. Taking risks, coming up with exciting ideas and influencing people are all integral parts of the world of mass media. A course in Mass Communication helps the student develop abilities of critical thinking, problem solving, conflict resolution, team building, and public speaking.

Art and Creativity 

This course helps the student develop the skills of thinking on their feet, solving dilemmas, resolving conflicts quickly, working in a team, and public speaking. It is no less than an art, from speaking persuasively, to writing imaginatively; attracting the audience through attractive visuals, inquisitive taglines, tempting words and eye-catchy designs, what makes this field an artist’s delight.

Multiple career options

Studying Communication can help the student succeed professionally. Creating strong oral and written messages, working well with others, managing their image, researching, analyzing and solving problems are key abilities employers look for. As soon as you are sure about your key interest area in Mass media, you can apply for internships in newspapers, magazines, FM channels, Production houses, PR firms etc. and kick-start your career from there; having multiple skills and vast knowledge could help you go really long in this field.

IMPORTANCE OF DOING MASS COMMUNICATION

One of the most important reasons as to why a student should pursue Mass Communication is that it is such a course that will satisfy the soul of a creative person. The study of Mass Communication needs hard work, persistence, focus and interest in creative endeavors. Once the student starts giving in their full efforts to the study of Mass Communication, he will definitely feel like he is taking part in a very noble cause. This is because their thoughts and ideas will impact the society positively and will even have the probable power of bringing about a change.

A student should know the importance of studying mass communication right from the UG level. A Mass Communication degree should ideally be taken up right from the under-graduation level. Those media graduates who studied all the cores of Mass Communication at the under-graduation level are often in a better position to decide as to what their specialization will be.  It could be filmmaking, journalism and other such similar things. A wide knowledge base helps one as a professional too since everything has links to each other. It is always good to know how an ad agency works even if it is event management that the student is interested in. By the time the student graduates, he will have a fair idea of what it really is that particularly which interests him about Mass Communication.

It happens many times that Mass Communication graduates switch lines by taking up something other than the core areas of Mass Communication. An increasing number of students often choose to do an MBA degree in marketing. A degree in Mass Communication is therefore important, especially for these students who choose to go into such fields like Management, building up their own business, teaching and the likes. This course is about communication skills which are very important in today’s world where soft skills play an important role in career growth. All the skills that the student has learnt during their graduation or even post graduation can help them communicate their way to success. In comparison to common degrees, a Mass Communication degree often ends up making the student more professional and smart.

BEST COLLEGES FOR MASS COMMUNICATION

Some of the best colleges in India to pursue Mass Communication are listed as follows:

  • Indian Institute of Mass Communication (IIMC), Delhi
  • Xavier’s Institute of Communication (XIC), Mumbai
  • Asian College of Journalism (ACJ), Chennai
  • Symbiosis Institute of Mass Communication (SIMC), Pune
  • AJ Kidwai Mass Communication Research Centre (AJKMCRC), Jamia Millia Islamia, New Delhi
  • Mudra Institute of Communications, Ahmadabad
  • Indian Institute of Journalism & New Media (IIJNM), Bengaluru
  • Department of Journalism and Mass Communication, BHU, Varanasi
  • Department of Communication and Journalism, Pune
  • Bharati Vidya Bhavan’s Sardar Patel College of Communication and Management, Delhi

Most of these colleges offer various certificate programs and regular postgraduate diploma programs like Reporting, Writing and Editing, Media, Law and Society, M.A in Mass Communication, Post Graduate Diploma in Management (Communications) – PGDM (C), Post Graduate Diploma in Print Journalism, Post Graduate Diploma in Broadcast Journalism, Post Graduate Diploma in Online/ Multimedia Journalism, PG Diploma in Communication Skills, PG Diploma in Theatre Communication, English Journalism, Hindi Journalism, Public Relations, Marketing and Advertising, Industrial Relations and Personnel Management, MBA in Media Management, MBA in Public Relation among many others.

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