1. Analysis of Eco-labels for Green Washing in North Indian States

Bhagwan Singh, Associate Professor & Head of Department , Department of Marketing & Supply Chain Management , School of Business & Management Studies ,Central University of Himachal Pradesh

Sachin Kumar, Research Scholar And Assistant Professor (Guest Faculty), University Business School, Central University of Himachal Pradesh


The objective of this research is to study the appropriateness of eco-labels for delivering the same benefits as claimed. This research paper ignites custofaction i.e. customer satisfaction by evaluating the reality of ecolabels. The research findings illustrate that people were satisfied by the delivery of same benefits as promised. According to people of North India the preaching and practicing activities of the green companies were same. The eco-labels were analysed and findings suggested that green washing was not prominent in North Indian States.

It has been found that eco-labels on products influence the buyers to look for eco-friendly products in market. About 78% of the respondents(majority of females)agreed that information on eco-labels was upto the expectations, as females are more concerned about the environmental safeguard. The research claims on eco-labels are found truthful. People believe in the authenticity of preaching and practising activities of companies for eco-labels in a developing country like India. This research will help business enterprises to understand the consumer reaction towards eco-labelled products. The findings of this research may be useful for the marketers to increase the sale of eco-labelled products, providing more custofaction.

Keywords: Custofaction, green marketing, green washing, eco-labels, sins, environmental practices

2. An Evaluative study of the E-governance Model of Gujarat State of India
K.V. Solanki, Associate Professor, Anand Commerce College, Anand


Ours is an age of Science, Technology and Management. Technology has changed many things of the world. Changing in government administrative structure is one of the effects of it. Government of Gujarat has taken a giant shape especially in administration structure by use of e-governance. Today, Gujarat Government Focuses on growth and development of new and emerging technology areas. It has been increasingly using the information and communication Technologies to offer citizen burred service as per convenient location with an initiative to improve the reach, make services more transparent and reduce time with reducing costs. The government is also proactive in its initiatives and ranks first state in the country to have made eGovernance functional in all its Municipalities and Municipal Corporations. Gujarat Government promotes information sharing with the citizen by way of display and disclosure of information of large number of functional departments and their subordinate organizations through their respective websites which act as ‘Information Tools’ in the State. State Government has adopted Innovative, constructive and result oriented progressive policies for the promotion of e-governance in the State. Through the Nodal Agency, the Government’s Science and Technology Department positions Gujarat, as a Key State in the knowledge Economy sector and acts as a medium to make government-citizen Interface more effective, transparent and efficient. Gujarat is an aspiring leader with e-readiness initiatives with the IT Policy 2006- 2011. Gujarat has been position at L2 stage in Information Communication Technologies (ICTs) which is categorized based on Environment, Readiness and Usage of Applications. It stands as an aspiring leader st ranking to 31 Top Hotspots in the world and minimizing to reach the goal.

Today, the world has become an economic village. Therefore, there is a great need to study major changes in recent e-governance, government administrative structure. My research paper entitled ‘An Evaluative Study of the E-governance Model of Gujarat State of India’ highlights the basic structure of e- governance and various project and various policies such as Website Development Policy Training Policy, Total Service Provider Policy, Language Standardization Policy, ITPolicy for growth and services to the citizens. An attempt has been made to prove that the Gujarat government promotes information sharing with the citizen by way of display and disclosure of information of large number of functional departments and their subordinate organizations through their respective websites which act as information tools in the state.

This paper also discusses the VAT, IWDMS, E-City, Health Management Information System, e-Dhara, E Gram-gram-Vishvagram, SWAGAT Online, GSWAN which is useful to know the role of Gujarat government to provide services for the economic development of the country too. An attempt has been made in his paper to highlight some significant services provided by Gujarat government to the citizens.

This paper also gives important suggestions for better structure and services of Gujarat Government by egovernance structure to the citizens and to the nation. This paper also incorporates data analysis and suggestions for better services by e- governance structure of Government of Gujarat state of India.

Keywords:Gujarat Model, E-Governance , ITPolicy

3.Environmentally Sustainable Business Strategies : A Case Study of Infosys

Mukund Chandra Mehta, Asstt. Professor, University Dept. of Commerce and Business Management ,Ranchi University,

Payal Mehandiratta, Research Scholar, University Dept. of Commerce and Business Management ,Ranchi University


The term ‘ Sustainable Development’ refers to “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”Environmental Sustainability’ is another angle of Sustainable Development and is all about preserving natural environment in the long run .To achieve this businesses need to make responsible decisions that will reduce their negative impact on the environment. When it comes to environmental conservation, Infosys, as a global leader in consulting, technology and outsourcing solutions has always been at the forefront. In this analysis we have studied environmentally sustainable, eco-friendly and green practices taken up by Infosys, India’s one of the leading ITgiants. We will be analyzing various sustainability initiatives that Infosys has undertaken so far to achieve significant resource savings.

Key words : Sustainable Development, eco-friendly, environmental conservation, resource savings

4.A Conceptual Model for Sustainable Urban Development of Inner City Areas

Satyaki Sarkar, Associate Professor, Department of Architecture, Birla Institute of Technology, Mesra, Ranchi


Urban design has become essential to the process of solving cities’ problems and urban redevelopment. The challenge of urban development project is to devise programmes based on clear understanding of local conditions and the affected people. With good management, incorporating community participation into the planning and design process can be useful as a way of opening up the discussion of the issues that may not otherwise be considered. This would increase the chances of creating successful sustainable urban design. Urban Design being an integral part of urban development has often advocated participatory approaches responsible for creating an environment that satisfies, informs and inspires it users.

The central objective to which this paper addresses itself is to recognise successful urban development in a sustainable way. The paper postulates a view that the involvement of users in a project process and identifying project’s objectives would be a key to make an urban design project successful. Accordingly this paper considers the urban design practices that might serve as models for sustainable urban development. More specifically, the paper intends to propose a model, from an urban planning and design perspective, the main factors that make an improvement of urban environment successful. The model is designed so as to promote that the improvement of urban environment in a way that respects the needs of the people in the context of its implementation. It further gives directions to the involvement of an affected community in identifying the development goals and objectives as a key to successfully transform the urban space.

Keywords: Sustainable Development, Urban Development, Intercity Design.

5.Emerging Trends of Enterprise Resource Planning (ERP) Systems in India

SaGautam Kohli, Research Scholar, Department of Commerce & Business Administration,, MONIRBA Campus, University of Allahabad, Allahabad, U.P.

Amit Kumar Singh, Research Scholar, Department of Commerce & Business Administration, MONIRBA Campus, University of Allahabad, Allahabad, U.P


Enterprise resource planning ( ERP) system is a packaged business software system that enables a company to manage the efficient and effective use of resources by providing a total integrated solution for the organisation information processing needs. It is a solution integrating the various functional spheres in an organisation over the last decade, there has been a significant shift in business models from hierarchical line of business oriented activities to more process driven models that is motivating a re-examination application software. This is challenge for this system is to set up and integrate information resources across geographically spread business unit to enable optimisation across the organisation. This research paper gives an insight into the evolution of ERPsystem and the benefits related to this system.

Keywords: ERP, Software, Geographically, hierarchical.

6. Creating Employable Talent “Role of Industry and Academia”

Kush Saxena, Assistant Professor, Utkarsh Business School Bareilly (UP)


The shortage of appropriately skilled labor across many industries is emerging as a significant and complex challenge to India’s growth and future. According to a survey, each year over 3 million graduates and postgraduates are added to the Indian workforce. However, of these only 25 percent of technical graduates and 10-15 percent of other graduates are considered employable by the rapidly growing IT and non IT segments. Hence, we are having a big gap between the requirement and supply of labors.

In this demand-supply gap scenario, a look at the Indian education system will reveal that the number of management and technical schools in India, has actually more than trebled in the last decade, according to the All India Council of Technical Education. So it is becoming even harder to create a robust and continuous pipeline of talent. The university systems of few countries would be able to keep up with such demand, and India is certainly having trouble.

Further, universities and educational institutions have been unable to update their syllabi in tune with the high speed changes taking place in the world of technology. Hence, the students churned out are not equipped to meet the current industry requirements and often companies have to incur additional expenses (time and monetary) to train new hires. Besides the technology aspect industries also evaluate competencies ranging soft skills, team building, overall attitude, and values. So we need to fulfill gap between actually the requirement of industry and the talent is created.

Keywords: Industry, academics, skills requirement and gap, improvement in syllabi

7.An Assessment of the Factors Affecting the Job Performance of Administrative Staff of State Universities in Sri Lanka

M. LalithWarnasuriya, Senior Assistant Registrar, Sabaragamuwa University of Sri Lanka

LD Kalyani, Senior Lecturer, Department of Business Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka

HSR Rosairo, Senior Lecturer, Department of Agri-Business Management, Faculty of Agricultural Sciences, Sabaragamuwa University of Sri Lanka


Performance of the state universities as a whole may affect the development and the performance of the country. Performance of the state universities mainly depend on the performance of the administrative, academic and non-academic staff categories of the university. Among them the job performance of the administrative staff affects the success of the state universities due to the important role that the administrative staff plays. Employee work attitudinal characteristics may be considered as an important element that determines individual performance which collectively leads to attaining the organizational goals and objectives set according to the country’s vision on education and to address future challenges.The research problem addressed in this study was to investigate the extent to which work attitudinal characteristics affect job performance of administrative staff in state universities in Sri Lanka.The administrative staffs of state universities in Sri Lanka were considered as the population for this study. Sample size was limited to 125 administrative officers which were selected from state universities. KaiserMeyer-Olkin measure of sampling adequacy and Bartlett’s test was used to measure the validity of the sample size. Primary data collected through administering a questionnaires and direct interviews. Univariate, Bi-variates techniques, Multivariate Regression, Hypothesis Testing and Factor analysis were used to analyse the data. All the dimensions of all variables except remuneration yielded a higher mean than the average. Positive correlations are existing between the dependent variable; job performance, and independent variables; job satisfaction (r = 0.471, P =0. 000), involvement (r = 0.363, P = 0.000) and commitment (r = 0.386, P = .000). The results concluded that job satisfaction, organisational commitment and job involvement can positively contribute towards job performance. According to the results of the correlation analysis and hypotheses testing, it is revealed that independent variable; job satisfaction has positively correlated with dependent variable job performance. Therefore, a considerable attention should be paid to improve job satisfaction, organizational commitment and job involvement of administrative staff to improve the job performance within state universities for long-term success of the higher education sector in Sri Lanka.

Key words: Job performance, job satisfaction, organizational commitment and job involvement

8.Happiness based Education for Sustainable Development: An Indian Perspective

Mr. Soumyajyoti Banerjee, Assistant Professor, Haldia Institute of Technology, Haldia, West Bengal


While some have a high opinion of India’s growth story since its independence, some others think the country’s performance in the six decades has been abysmal. It’s arguably true that the Five-Year Plans did target specific sectors in order to quicken the pace of development, yet the outcome hasn’t been on expected lines. And, the country is taking its own sweet time to catch up with the developed world.The economic reforms came to India’s rescue with the launching of a policy of liberalisation and privatisation. A flexible industrial licensing policy and a relaxed FDI policy started getting positive responses from international investors. Among the major factors that drove India’s economic growth following the economic reforms of 1991 were increased FDI, adoption of information technology and an increased domestic consumption. In such scenario the happiness based education seems to be the only solution for the Sustainable Development.

Keywords: Economic Development, Happiness, Education,, Sustainable Development

9.Distress among Under Graduate University Students
Priyanka, Research Scholar, Institute of Management Studies, BHU


As stress is inevitable it can be easily noticed in undergraduate students. Probably all the students of universities are exposed to tension and anxiety as they get through with the courses they are enrolled into. But this study aims to analyze the total stress and the levels of stress experienced by undergraduate university students. Aquantitative approach (Life Stress Scale for University Students) has been undertaken to assess under graduate students’ distress. The sample consisted of 58 students from Banaras Hindu University located at Varanasi city studying in under graduate courses. Combined Mean is used to find the total distress (Financial, Family, Social, Education, Ego threat, Bereavement, Separation, Personal Setback and Health of others) in students, as per their year in the course they are studying in,gender, and the age group. ANOVA is used to determine the relationship in between Total Stress and student’s gender, age nd rd th and the year (2 year, 3 year and 4 year).

Keywords: Stress, Distress, Total Distress, Students, University.

10. Future of e-Commerce in India: Innovations and Challenges

Deepa Shrivastwa, Professor, Head of Department, Department of Economics, A.P.S. University, Rewa (M.P.)

Rachana Singh, Research Scholar (Management), A.P.S. University, Rewa (M.P)


Internet has become an integral part of growing urban Indian population. Various factors have been driving this trend like change in life style, increase in the number of smart phone users, high internet penetration level, cheap internet subscription price, etc. In last two years India has seen the exceptional growth in eCommerce which has changed the shopping experience of customer. Retail environment is now highly influenced by new digital models which are becoming more conventional. At the same time, in developing nation like India e-Commerce companies face many challenges due to low literacy level, privacy and security issues, urban-rural division, language issues, lack of proper distribution channels, etc. This paper gives an overview of the future of e-Commerce in India and discusses the innovations which will help in the growth of e-Commerce in India. And represent the various challenges in the e-Commerce eco system. In this paper we found that the overall e-Commerce will increase exponentially in coming years in emerging market of India.

Key words: e-Commerce, India, Internet, Internet Penetration, Retail stores

11.A sustainable integrated model for Industry-Academia interface

T Uma Devi, Vice Principal, Global School of Business Management , Hyderabad


Industry-academia interface has been emerging as the critical differentiator for educational institutions worldwide. This explorative research paper examines various issues associated with academic institutions and industry collaboration with special attention to the nature of resources and challenges of stakeholders in the context of talent management. The samples studied for this research are 40 academic institutions and its industry collaboration in Hyderabad, Bangalore and Delhi. This paper explores the barriers of industryacademia interaction on both dimensions. This also explores the potential areas where industry participation with academia would be most effective for synergy. Finally this paper proposes an integrated model of new collaborative approach in view of Indian scenario to strengthen sustainable industryacademia interface.

Key words :Industry-academia interface; differentiator; industry collaboration; academic institutions;synergy; and an integrated model.

12.Ethical Selling Standards as an Emerging Skill Gap in Financial Services -An Empirical Study of its Effectiveness on Sales Personnel in Odisha

B .Chandra Mohan Patnaik, Associate Professor, School of Management, KIIT University, Bhubaneswar, Odisha

Chandrabhanu Das, Finance Manager, TRL Krosaki Refractories Limited Belpahar, Jharsuguda,Odisha

Avinash Chandra Supkar, Assistant Professor, School of Management Sciences, Varanasi


The Indian Financial system has accommodated a wide array of products and services with increased competitiveness since its inception. The financial products and services are launched by numerous banks and Financial Institutions where Individuals and corporate bodies park their funds with anticipation of better returns in future.

Personal finance which basically deals with the Investments of Individuals is a major segment for these Financial Intermediaries. To increase the business volumes all these Financial Houses recruit agents, relationship managers, wealth managers etc. as their sales personnel workforce. Even banks engage their own operations staff with sales team to achieve their business numbers. The onus of product and service quality lies with these sales force. Customers believe the sales team to mirror the organization’s repute and expect better returns and services for their savings and investments. This is where the buyer seller agreement paradox lies. Majority of customers due to lack of financial literacy fall into the honey trap of these sellers who perceive to achieve higher commissions and rewards by dubious selling of products and services which causes severe losses for the customers. Further the issues are worsened when the customer goes for grievances or claim settlement for the product and finds that the previous agent who has sold the product has hopped to another organization. The present sales force also tries to dodge the problem as this situation was due to previous seller. Problems similar to above situation has caused huge financial losses and growing distrust among the customers for availing financial services.

Therefore in today’s scenario ethical selling has emerged as a prevalent skill gap in the financial services industry. Ethical selling can win the trust of customer and sustain business volumes even during market volatility. The paper attempts to analyze this skill gap by devising a conceptual model and examining the metrics of sales personnel in Odisha through a 5-point Likert scale questionnaire. The association between different metrics and profile of respondents is analyzed by Chi-square test using SPSS. Based on the findings various recommendations are made for effective delivery of this model through HR initiatives.

Keywords:Skill-gap, Ethical selling, customer, Sales force.



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