About the book

The fields of Management and Information Technology are ever-changing. The dynamic nature is inherent in both these sms_books9fields. Today the strong advocates of free economy are finding submerits in control like America and on the contrary the advocates of controlled economy are finding positives in open markets like China. Drastic changes are taking in world economy. It has become mandatory for all those who are directly linked to the field of Management and Technology to keep them abreast of fluid situation that exist today. This book is an attempt to through light on the dynamic changes that are taking place in the business world and how these developments are going to shape the future.

About the Editors

Prof. Pinak Nath Jha (MBA, PGDAM, Ph.D)

Prof. Jha has a rich experience spanning over two decades in the field of Management. His Doctorate work encompasses an innovative area of Advertising Communication. He has worked as Director of JD Institute of Management and Technology, Muktsar (Punjab) and IBM, Bela, Darbhanga prior to joining the current assignment. His area of research are Advertising communications and Consumer Behavior. More than forty of his research articles and papers have been duly acknowledged in reputed National and International publications. He is also the recipient of prestigious Dewang Mehta B-School Leadership Award. Presently he is the Director of School of Management Sciences, Varanasi.

Dr. Amit Gautam

Dr. Gautam possesses a rich academic and corporate experience of over a decade in various capacities. He holds a PGDFM and Master of International Business Administration from FMS, BHU. He did his Doctorate in Management from MNNIT, Allahabad. His areas of interest in teaching and research are International Business and Finance. He had travelled many countries for the fulfillment of various academic causes and has contributed more than twenty research papers in reputed national and international publications. Presently he is Professor and the Coordinator of PGDM-International Business Programme in School of Management Sciences, Varanasi.

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