1.Corporate Social Responsibility: Entrepreneurial initiatives of Indian FMCG Industry
Neelanjali Jaiswal Research Scholar, Institute of Management Studies, Banaras Hindu University
Amit Gautam Assistant Professor, Institute of Management Studies, Banaras Hindu University


Nowadays business is not just for profit making. Rather, business houses across the globe are realizing their stake in the society and hence they have started undertaking various CSR initiatives voluntarily. As per the clause 135 of the Companies Act, 2013 any company having a turnover of Rs 1000 crore or more or a net worth of Rs 500 crore or more or a net profit of Rs 5 crore or more should mandatorily spend at least 2% of their net profits per fiscal year on various CSR activities. Presently in India, CSR initiatives are taken by many companies. Especially, in the FMCG companies where reducing the packaging material is posing a major challenge. Hence, these companies are working in the field of environment, community welfare, health care, education, women’s empowerment and girl child care. The present study explores the existing literature available on Corporate Social Responsibility. The contribution of various renowned researchers towards CSR, starting from the first definition given by Bowen (1953), has lead to the development of existing concept of CSR. Further, the study also elaborates upon the various CSR initiatives taken by the two leading Indian FMCG companies: Dabur India Limited and Hindustan Uniliver Limited in different areas. Keywords:Corporate Social Responsibility, The Company’s Act 2013, FMCG industry, CSR initiatives.

Keywords: Corporate Social Responsibility, The Company’s Act 2013, FMCG industry, CSR initiatives.

2. Innovative Techniques and Strategies of Skill Building for Human Resource Development in SMEs, India
Arti Awasthi Research Scholar, FMS-WISDOM, Banasthali University, Rajasthan


India has gradually evolved as knowledge based economy due to the abundance of capable, flexible and qualified human capital. With the constantly rising influence of globalization, India has immense opportunities to establish its distinctive position in the world. However, there is a need to further develop and empower the human capital to ensure the nations global competitiveness. Despite the empathetic stress laid on education and training in this country, there is still a shortage of skilled manpower to address the mounting needs and demands of the economy. Skill building can be viewed as an instrument to improve the effectiveness and contribution of labor to the overall production. It is as an important ingredient to push the production possibility frontier outward and to take growth rate of the economy to a higher trajectory. This paper focuses on skill development in Small and Medium Enterprise (SMEs) which contribute nearly 8 percent of the country’s GDP, 45 percent of the manufacturing output and 40 percent of the exports. They provide the largest share of employment after agriculture. They are the nurseries for entrepreneurship and innovation. SMEs have been established in almost all-major sectors in the Indian industry. The main assets for any firm, especially small and medium sized enterprises are their human capital. This is even more important in the knowledge based economy, where intangible factors and services are of growing importance. The rapid obsolescence of knowledge is a key factor of the knowledge economy. However, we also know that for a small business it is very difficult to engage staff in education and training in order to update and upgrade their skills within continuous learning approach. Therefore there is a need to innovate new techniques and strategies of skill development to develop human capital in SME’s.

Keywords:Skill Development, Innovation, Human-Resource, Strategies, Techniques, Small and Medium Enterprise

3.Green Marketing: A Marketing Framework of ‘STP’ Towards Eco-Advantage
Bhagwan Singh Associate Professor & Head of Department , Department of Marketing & Supply Chain Management , School of Business & Management Studies ,Central University of Himachal Pradesh
Deepak Jaiswal Research Scholar,Department of Marketing & Supply Chain Management , School of Business & Management Studies ,Central University of Himachal Pradesh


The evolution of marketing’ philosophy has undergone many changes in the field of marketing strategies with addressing different issues related to ‘environmental or sustainability marketing seeking to achieve business competitiveness over a period of time (Ottman, J.A. 1998, Ginsberg and Bloom’s 2004, Orsato, R. J. 2006, Ottman, J.A. et al, 2006). As abases for formulating & implementing Green/Sustainability Marketing Strategy, It is clear that marketing strategy comprises of its key elements such as ‘STP’ i.e. segmentation, Targeting and positioning applied for formulating marketing strategies) and marketing mix (for implementing the marketing strategies) which enables firms to achieve competitive position as ecoadvantage in their target business environment( Rex, E., & Baumann, H. 2007, Kotler et al., 2009, Kotler & Armstrong 2010, Ramaswamy & Namakumary, 2013). Herein, first we are going to discuss about what are the key ingredients of formulation and implementation of green marketing strategies as STP’ i.e. segmentation, Targeting and positioning and further, we will focus on how firms enabled to achieve eco- advantage by churning of the classical concept of marketing i.e. STP

Key words : Green Marketing, Green Marketing Strategy, STP, Differentiation, Eco-advantage

4.The Need for Skill Development in India and Contribution of Public-Private Partnership: The Case of National Skill Development Corporation (NSDC)
Abhijeet Singh Professor, Institute of Management Studies, Banaras Hindu University, Varanasi
Mahendra Kumar Sharma Research Scholar, Institute of Management Studies, Banaras Hindu University, Varanasi


India is growing as a prominent destination for almost every market among the developing nations world over. Increasing manufacturing capacity and export of commodities; incline towards the substantial growth of the country. The changing composition of the Indian economy in terms of its structure has affected the demand pattern of the industrial labor. In the past, Indian labor was chiefly engaged in agriculture sector but in recent decades the shift has been towards the industry and service sectors. As a matter of fact, the Indian workforce lags far behind the required expertise and skills to perform the jobs in an efficient mode. This skill gap not only leads to the loss of productivity but also adds to huge financial losses of the nation. To ensure a comprehensive economic growth of the country, skill development has emerged as a matter of immediate concern. The present study is an attempt to document the initiatives of National Skill Development Corporation (NSDC) for improving the skills of the Indian workforce. The NSDC is a unique example of the Public-Private Partnership in this field. An intensive review of NSDC publications, impact studies of NSDC activities and direct interaction with skill development centre members assisted by NSDC has helped to unravel the changes that NSDC has brought for skill development in India.

Keywords: Skill Development, Skill Gap, Indian Workers, National Skill Development Corporation, NSDC, Public-Private Partnership, PPP, Vocational Training, ITI, ITC.

5.An Enterprenuerial Approach for Revival: A Case Study of IFCI
Hemant Kumar Yadav Assistant Professor, School of Management Sciences, Varanasi,


The Industrial Finance Corporation of India is the first development financial institution established on 1st July 1948 to cater a long term financial needs of the Indian industries by act of parliament. The main objective of this development financial institution is to promote Entrepreneurial thinking of the different sectors in Indian Industries. Since from 1947, IFCI supported wide variety of Indian industries through its financial resources as well as advisory services to create a huge difference from other countries and made our country developing. In early 1990, after the economic reforms Industrial Finance Corporation of India is not responding according to the changing scenario, which creates a huge nonperforming assets during 1995 to 2008. To revive again from this dark period, IFCI has adopted entrepreneurial steps by starting special schemes for project financing and economic development.

IFCI has fulfilled its original mandates as a developing financial institution by providing long term, medium term and short term financial support to all segments of Indian industries. So the main theme of this paper is to examine about the project financing, advisory services and promotional schemes started by IFCI to wide variety of industries and sectors for the revival of itself. It also focuses on development of all the community and removing regional disparity as well as providing low rate loans to entrepreneurial needs. This research paper has a great impact on those factors which shows potential performance in coming future years.

Keywords: Statutory Liquidity Ratio (SLR), Credit Enhancement Guarantee Scheme For Scheduled Castes, lending institution.

6. E-Commerce: Adoption Barriers in Small and MediumSizedEnterprises (SMEs) in India
Iftaqar Ahmad Research Scholar, Department of Humanities & Social Sciences, MNNIT Allahabad
Jyotsna Sinha Assistant Professor, Department of Humanities & Social Sciences, MNNIT Allahabad



India is considered as the youth capital of the world. Globalization and the KnowledgeEconomy pose numerous challenges as well as opportunities for Small and Medium-Sized Enterprises in India. Indian labour force numbers around 500 million. Over 90% of them work inunincorporated, unorganized enterprises gaining traditional knowledge on the job.With the opening up of the economy and increase inexports, improving the productivity of the workforceis a key challenge. Therefore there is an urgency to adopt e-Commerce and become internet savvy so that production and selling goes simultaneously. In today’s era when environment is changing with the blink of an eye one must work on the theme “SURVIVALOF THE FITTEST”.SMEs need to get connected with online shoppers or else adopt E-commerce in order to have competitive advantage over others. This research paper has been written in an article form in order to discuss the important key issues related to adoption and opportunities that eCommerce offers for SMEs in India.

Keywords: SMEs, E-commerce, Globalization,Economy.

7.CSR Practices in Steel Authority of India Limited – A Descriptive Study
Ritika Maurya Research Scholar, Faculty of Commerce, B.H.U.


Corporate Social Responsibility is the path to attain sustainable development including both social and economic interest. It is a concept where organizations serve the society by taking the responsibility for the impact of their activities on both the micro and macro environment in every aspect. For a Public Sector Enterprise, the CSR practices become more important as the expectations of society are higher than from any Private Sector Enterprise. Steel Authority of India Limited with the prestigious status of “Maharatna” upholds high ethical standards in conduct of business and endeavors to fulfill diversified initiatives and activities for sustainable development of society under Corporate Social Responsibility. Thus the present study is aimed at highlighting the extent up to what the CSR practices are followed by the Steel Authority of India Limited. Study also focuses on the initiative taken in new facets such as Medical & Healthcare, Education,Livelihood Generation, empowering underprivileged sections of the society through Integrated Development Center.

Key Words: Corporate Social Responsibility and Sustainable Development.

8.Role of Income Generation Programme in Women Empowerment
Shalakha Rao Doctoral Scholar, Faculty of Commerce, Banaras Hindu University, Varanasi (U.P.)
Shivani Kushwaha Doctoral Scholar, Faculty of Commerce, Banaras Hindu University, Varanasi (U.P.)


The connection between poverty and women’s lack of power over resources and decision-making has now caught the attention of policymakers in government and mainstream development all over the world. Women empowerment issues perceived nationally or locally are being addressed by both state and non-state agencies. Beside the government intervention, NGOs are implementing various types of Women Empowerment Programmes including IG Programmes. Women Empowerment Programmes in India include livelihood support Programme, rehabilitation and job placement for rescued women, safe motherhood Programme and so forth. In spite of involvement of various NGOs in women empowerment through Income Generation and Skill Development Programmes, the status of women is still not satisfactory in India as various official as well as unofficial reports claim and the outcomes against the stated objectives of the NGOs’ Women Empowerment Programmes are often questioned. Therefore, the present study is focused in assessing the impact of IG Programmes run by non-government organizations in empowering women. The researcher hypothesizes that IG Programme with its components viz., skill training, resource inputs of loan and equipment help to increase income to the women through independent business or work in the related field; the increased income lessens their dependence on family heads and enables to spend for personal expenses; gives them certain freedoms as individuals; enables them to contribute to family affairs financially, which creates an environment in the family in favor or the women to accept her views and participation in family matters like education, marriage, purchase etc.

Keywords: Empowerment, Women Empowerment, Income Generation Programme.

9.A sustainable integrated model for Industry-Academia interface
T Uma Devi Vice Principal, Global School of Business Management, Hyderabad.


Industry-academia interface has been emerging as the critical differentiator for educational institutions worldwide. This explorative research paper examines various issues associated with academic institutions and industry collaboration with special attention to the nature of resources and challenges of stakeholders in the context of talent management. The samples studied for this research are 40 academic institutions and its industry collaboration in Hyderabad, Bangalore and Delhi. This paper explores the barriers of industryacademia interaction on both dimensions. This also explores the potential areas where industry participation with academia would be most effective for synergy. Finally this paper proposes an integrated model of new collaborative approach in view of Indian scenario to strengthen sustainable industryacademia interface.

KEYWORDS: Industry-academia interface; differentiator; industry collaboration; academic institutions; synergy; and an integrated model.

10. Women Empowerment through Skills Development & Vocational Education
Tauffiqu Ahamad Institute Research Fellow, Department of Humanities and Social Sciences, Motilal Nehru National Institute of Technology Allahabad
Ambalika Sinha Associate professor & Head Department of Humanities and Social Sciences MNNIT Allahabad
Rajesh Kumar Shastri Assistant professor Department of Humanities and Social Sciences MNNIT Allahabad


Women participation and empowerment are fundamental women’s rights to enabling women to have control over their lives and put forth influence in society. Women often face discrimination and gender inequalities, with some women experiencing multiple discrimination and exclusion because of factors such as background or caste. This paper is dealth skills development through vocational training along with various measures such as Pradahan Mantri Kausal Vikas Yojna, National Skills Development Corporation, National Skills Development Mission.

Ministry of Labor and Employment has taken a number of initiatives in the field of skill development and employment. For instance, training of trainers, Vocational Training for girls is being conducted by Advanced Training Institutes and Regional Vocational Training Institutes run by the Ministry. Vocational Education and training are essential mechanism of any strategy to improve farm and nonfarm productivity that improves rural incomes. Skill is the bridge between job and workforce. Women often have different training needs than men, since they are more likely to work as contributing family workers, subsistence farmers, home-based micro entrepreneurs, or low-paid seasonal laborers, in addition to handling their domestic work and care responsibilities. Skills development is a key to improving household productivity, employability and income-earning opportunities for women and also for enhancing sustainable rural development and livelihoods.

Keywords: Women empowerment, Skills development, Vocational Education, Sustainable rural development, Livelihoods, Employability.

11.Corporate Social Responsibilty Practices in MSMEs in India
Vishnu Maya Rai Research Scholar, Faculty of Commerce, Banaras Hindu University


The setup and flourishment of Micro Small and Medium Enterprises is a resourceful input leading to the rapid development of economic and social prospects. MSMEs are the medicines which Indian Economy needs at this moment. CSR activities can help to a great extent in improving the survival rate of MSMEs and may offer more opportunities for business competitiveness, nationally and internationally. CSR helps to create and develop entrepreneurial foundation of the nation by supporting the enterprises through supply of raw materials and a range of components required for production or manufacturing. The main aim of this research paper is to examine the role of CSR activities in the betterment of MSMEs. Another motive is to examine the impact of strategies of CSR on expansion of MSMEs in INDIA. This paper gives evidences that CSR activities are not only helping the Big Companies but also small enterprises by creating competitiveness amongst MSMEs.

Key words :Micro Small and Medium Enterprises, Corporate SocialResponsibility, Competitiveness, Entrepreneurial, Production, Manufacturing.

12.Thoughts of Rural Development through Developing Financial Skills
Vivek Kumar Junior Research Fellow, Faculty of Commerce, BHU


The issue of financial literacy is of greater concern in developed countries than the developing nations. Financial literacy gained far more importance after the financial distresses and become the pre-requisite with the objective to avoid financial crisis by attaining financial stability. In recent years, financial literacy has gained the attention of a wide range of major banking companies, government agencies, grass-roots consumer and community interest groups, and other organizations. Interested groups, including policymakers, are concerned that consumers residing in rural India lack a working knowledge of financial concepts and do not have the tools they need to make decisions most advantageous to their economic wellbeing. Such financial literacy deficiencies can affect an individual’s or family’s day-to-day money management and ability to save for long-term goals such as buying a home, seeking higher education, or financing retirement of rural people. Ineffective money management can also result in behaviours that make consumers vulnerable to severe financial crisis. This paper tries to explore all those major concepts and measures which can be extremely helpful in the developing not only the rural living of standard but also the mindset of common people. We can also see the extensive literature in this area which will be ultimately helpful for knowing the current phenomenon.Success in expansion of financial awareness as a part of financial literacy among individuals ensures the prevalence of financial well being and much required financial inclusion. Apex regulatory bodies in India are trying to achieve utmost level of financial inclusion. It cannot be attained without the basic requirement of Financial awareness and Literacy among common individuals.

Keywords: Financial Awareness, Financial Literacy, Rural Economic Development, Financial Inclusion, Demographic Factors.

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