1.Gender and Residential Background-wise Analysis of Influence of TV Advertisements on the Buying Behaviour of Teenager
Vinod Kumar Bishnoi, Ruchi Sharma, Haryana School of Business, G J University of Science & Technology, Hisar

The research aims to establish the influence of TV advertisements on the buying behaviour of teenagers of different gender groups and residential backgrounds. The study was conducted on 866 teenagers of Haryana of which 440 were rural and 426 were urban comprising of 431 males and 435 females. The data was analysed by applying factor analysis, t-test and mean scores. The study explains that male teenagers have higher acceptance on the issues that exposure to TV advertisements have influence on the buying behaviour and also have impact on the purchase decisions, whereas female teenagers agree more on factor that emotional buying decisions have increased due to TV advertisements. Moreover, teenagers residing in rural areas find that TV advertisements assist them in buying, and have impact on their purchase decisions while urban teenagers have higher acceptance on the parameter that the TV advertisements influence them emotionally in their buying decisions. Download Full Paper

2. Developing a Conceptual Framework for Effective CSR through Acceptability Concept
Namrata Pathak, JK Pattanayak, Indian School of Mines, Dhanbad

Corporate Social Responsibility (CSR) is the continuing commitment by business to behave fairly and responsibly and contribute to economic development while improving the quality of life of the workforce and their families as well as local community and society at large. The CSR practices adopted by the corporate houses in India are still in the nascent stage. These practices are mostly evaluated on the basis of the perception of the stakeholders, as well as how they rate the company on a responsibility index. It is this acceptability by the stakeholders that makes the difference. This article tries to examine the effectiveness of CSR through acceptability concept. Companies should ensure that their CSR initiatives are demand based and suit the local needs. Only then can they be acceptable and this acceptability is the real test of CSR success.Download Full Paper

3.Knowledge Entrepreneurship in India
Dharm Bir Singh, GNIT, Greater Noida, Mohita Maggon, NIET,  Greater Noida

Entrepreneurship is the professional application of knowledge, skills and competencies of monetizing a new idea by an individual or an organization. Knowledge entrepreneurship is the ability to recognize or create an opportunity and take action aimed at realizing the innovative knowledge in practice or product. Environmental awareness, attitude towards risk, entrepreneuring, new project support and communication are some of the factors affecting Knowledge Entrepreneurship. Status of knowledge entrepreneurship in India is less researched area and therefore conclusive findings are not there to illustrate the point. However the topic has gained sufficient interest in western contries particularly USA and Europe. Some useful research has been done on “Knowledge Entreptreneurship”. The theme of the entrepreneurial university has received lot of controversy even in USA. Some scholars and professional management practitioners stressed that it could lead to higher efficiency and higher competitiveness essential in the surges of the globalised education market. The objective of this paper is to highlight some key aspects and concepts of knowledge entrepreneurship. Download Full Paper<

Sandeep Goel, Management Development Institute, Gurgaon

An efficient management of finances is one of the most important considerations of any business undertaking. Investment decision is the most important part of the financial management process as it lays down the foundation of the entire function. Media industry is no exception to it. It has undergone an experiential phase during the last decade, particularly in India. The present study aims to analyze the investment practices in the said industry, on a comparative basis of NDTV and Zee TV. They both have diverse backgrounds regarding years of operations, business segments, though in the same sector. It will help to analyze the investment scenario in the sector better.Download Full Paper

5.Sustainability of SHG s – Bank linkage Programme :The Indian Experience
Satya Dev Singh, Rajesh Kumar Singh ,DAV PG College, Varanasi Shyam Lal Dev Pandey, Sr. Lecturer, SMS, Varanasi

The Scheme of micro financing through SHGs creates empowerment-promoting conditions for poor to move from positions of marginalization and exclusion within community. The basic objective of this study is to assess the sustainability of SHGs-Bank Linkage Programme in India. The sample selected for the present study is Patehara Kalan Block of Mirzapur District (U.P). The present analysis shows that we are unable to reap the full benefits of this marvelous tool of social engineering. The study concludes that the SHGs- Bank Linkage Programme is the biggest programme of its kinds in the world and if implemented effectively in more feasible process, this scheme has the best potential to alleviate poverty. Further, the study offers some fruitful initiatives for long term sustainability of this programme.Download Full Paper

6.Performance Evaluation of Quality Circles in Indian Companies
R. N. Rai, RML Awadh University, Faizabad

Quality Circle is modern management concept designed to bring together all level of workforce in an organization for setting standards of excellence and achieving better results. Developing in post war Japan, quality circles was largely responsible for rebuilding and stabilizing the shattered economy of the country. This concept has since gained wide acceptance. Quality circles are a positive and humanistic approach to productive management. Quality circles which have been popularized by Japanese firms are being used all over the world because of the benefits that accrue to the firm. A quality circle involves participation from a small group of employees doing the same type of work. They meet regularly to identify, analyze and solve the problems that arise during the course of their work and their association with the organization. Now the market place is highly competitive and it becoming tougher every minute. In the words of Bill Gates “the successful companies of next decade will be the one that uses digital tools to reinvent the way they work. The companies will make decisions quickly, act efficiently and touch their customer in a positive way.” This will be possible only when an organisation thinks and functions in a cohesive way as one group and quickly adapt ideas to the changes what are constantly and continuously taking place. Such things can be achieved only by adopting to Quality Circles in the companies. The philosophy of quality circles combines different needs brought out in different organization theories and transforms them into actual practice. Quality Circle concept has three major attributes – Participation Management, Human Resource Development Technique, and Problem Solving Technique. It has also been included the study of the different personalities of people involved in a quality circle and how does quality circles helps in changing the behavior of the people. The circle encourages each people to develop the best of his ability. It offers a cooperative group for the individual to belong to. It satisfies the requirement of self-esteem of an en employee and satisfies his ego with well-earned recognition. In this research study the author has tried to analyze the performance of quality circles in five Indian companies as BHEL (Bharat Heavy Electricals Ltd.), SM Creative Electronics Limited (SMCEL), Bharat Electronic Limited (BEL), BSNL (Bharat Sanchar Nigam Limited) and Amul (Anand Milk Union Limited) have been considered for the study and data were collected through a questionnaire to employees in these and asked them to fill up the questionnaire accurately as possible. Data have been analysed and interpretation and suggestions have been presented in the preceding section. This study is of the great significance and relevance because Quality Circles is a people – building philosophy, providing self-motivation and happiness in improving environment without any compulsion or monetary benefits. It represents a philosophy of managing people specially those at the grass root level as well as a clearly defined mechanism and methodology for translating this philosophy into practice and a required structure to make it a way of life. It is bound to succeed where people are respected and are involved in decisions, concerning their work life, and in environments where peoples’ capabilities are looked upon as assets to solve work-area problems. The underlying premise is that productivity will increase for two reasons: because the person best able to decide the most efficient way to do a job is the person who does it for a living and because employees who have greater control over the product will be more committed and effective workers.Download Full Paper

7.Human Resource Accounting Practices in Infosys Technologies Ltd. – An Evaluation
H.K. Singh, Vivek Singh, Faculty of Commerce, BHU, Varanasi

In the era of knowledge and technology, only those organisations can survive and succeed which have adequate information about the cost, value and performance of their human resources. These information are the basis of effective management of human elements in any organisation. With a view to provide significant information about effective human resource management, a new and specialized branch of accounting has been deliberately developed by the scholars popularity known as human resource accounting (HRA) HRA is an accounting technology of identifying, measuring, classifying, summarising and reporting the data about human resources to the stakeholders for effective decision-making regarding the human resources of an organisation. An attempt has been made in this paper to evaluate the HRA practices of Infosys technology limited (ITL) as well as its usefulness in HR decision. Some useful suggestions have also been provided to improve the HRA practices of ITL, which will ultimately contribute to ensure the bright future of HRA in India.Download Full Paper

8.Psychological climate as a predictor of job involvement
Soumendu Biswas, Management Development Institute, Gurgaon

Studies pertaining to human resource (HR) management in India have revealed a variety of factors that significantly affect employees’ attitude towards their job not the least of which is their perception about their immediate job environment or in other words, the psychological climate. The present study posits psychological climate as a predictor of job involvement. For the purpose of study, data were collected from 357 mangers/executives and subject to correlation and regression analysis. The results established that psychological climate is a statistically significant predictor of job involvement. The implication arising out of the results are also discussed. Download Full Paper

9.Liquidity and Market Return: A case of National Stock Exchange of India Ltd.
Vaibhav, Hariom Gupta, Faculty of Commerce, BHU, Varanasi

The study examines the impact of liquidity on market return. The turnover ratio has been taken as a proxy of the liquidity while the return of S&P CNX Nifty has been used. The study uses the monthly data for the period of five years spread over 2003-04 to 2007-08. It has been observed that almost all companies listed at NSE are being traded but the frequent trading is concentrated to the few companies. On an average, turnover ratio is sufficient to say the market is liquid; it is because of the large cap companies which have captured a huge part of the total trading. It has been found that the turnover ratio do not play any role in the market return.Download Full Paper

10.Commercial Banking in India in Post 1990 Period—Paradigm Shifts, Achievements, and Threats
B. K. Singh, Faculty of Commerce, BHU, Varanasi

The paper has made an attempt to map the reforms in the Indian banking system in its defining background. The paper notes that more than a decade and a half has gone by since the reform process was enunciated in the Indian banking system and during this span of time the reform measures have changed the Indian banking environment significantly. They are still leading crucial changes of far reaching impact. In this direction, the paper maps the new financial regime and the new rules of the game which have shifted the paradigms of the Indian banking system. It is in this light, the paper has made an attempt to identify the impact of reforms in terms of achievements and failures of the Indian banking system in the post 1990 period.
The achievements certainly reflect a pleasing turnaround in the Indian banking system. While the reforms have successfully arrested the deterioration of the Indian banking system, they have also extended a new strength and business orientation to Indian banks. As such, the Indian banking system is now reflecting a better profitability and a significantly improved financial health. However, at the same time, the changed environment of the Indian banking system has given rise to certain threatening challenges. The paper has taken note of such threatening challenges and has offered suggestions thereof with a view to tackle them effectively before they grow out of proportion and go beyond control.Download Full Paper

11.Intrusion Detection Methods in Mobile Ad-hoc Networks
K. K. Singh, Delhi Business School, New Delhi

Instruction detection in MANETs is a challenging task because these networks dynamically change their topologies; lack concentration points where aggregated traffic can be analyzed; utilize infrastructure less protocols that are susceptible to manipulation; and rely on noisy, intermittent wireless communications. Due to infrastructure less network secure communication and maintaining the connectivity in the presence of adversaries is major issue; therefore, identify the attack types and selecting an efficient intrusion detection methods are especially important for MANET applications. The purpose of this paper is to guidelines on selecting intrusion detection methods in MANET. To clearly describe the intrusion detection methods in ad-hoc networks, I attempt to present an approach, with which some existing intrusion detection techniques can be integrated and more advanced intrusion detection techniques can be developed that can be adopted to wireless ad-hoc networks.Download Full Paper

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