1.INVESTIGATING ATTITUDE TOWARDS ONLINE ADVERTISING ON SOCIAL MEDIA – AN EMPIRICAL STUDY

Bibhas Chandra, Associate Professor,
Shubham Goswami, Assistant Professor,
Vineet Chouhan, Assistant Professor,
School of Management, Sir Padampat Singhania University, Udaipur (Rajasthan)

Abstract:

Over the past few years, social networking has become popular and account for a major chunk of the time internet users spend online. With the increase in online users, advertisers are tempted to explore & exploit social networking sites as a new advertising delivery vehicle. Moreover, advertisers increasingly recognized the potency of social community in terms of interactivity which includes shopping experiences, personalized selections, wide information search and greater convenience. This study makes an attempt to decipher the embedded attitude of the customers towards online advertising on the social community sites. It further investigates the instrumentality of key discriminating attributes configuring attitude on the premise of customers’ proclivity for online advertising. Nevertheless, the study renders scope to test the supremacy of online advertising over other conventional media for advertising. The study advanced in the paper would provide enough insights to the marketers, advertisers, and strategy makers at the top of the organizational pyramid for framing strategy to maximize the favorable impact of advertising on a spectrum of mass media. Download Full Paper

2. POLITICAL ADVERTISING IN INDIA: A PERSPECTIVE

Alok Kumar, Doctoral Research Scholar
Pramod Pathak, Professor
Department of Management Studies, Indian School of Mines, Dhanbad (Jharkhand)

Abstract:

The world of advertising is unique, full of vibrancy and has become highly experimental in nature. With the development of modern media, things have started transforming on the advertising front with more inclination to psychological concepts, appeals happen to be one of those. Another intensifying occurrence is the ‘political advertising’ in India, its concept, shape and size has been increasing multifold in this twenty-first century, be it a national political party or a regional one, all are resorting to such a mechanism to enhance their reach amongst voting population. The current paper tries to bring a juxtaposed analysis as to how knowingly or unknowingly, political parties could have applied the concepts of appeals, of course through the ad-agency route, in the recently concluded Assembly elections of Uttar Pradesh. A literature review covering the details of political advertising history and psychological aspects related to ad-appeals precedes the analysis for better comprehension and understanding. However it appears that political advertising does inject awareness amongst public but then what prevails is the popular perception in the minds of public. Political advertising is in fact in a state of infancy and would take time to gain maturity and meet the objective for what it is designed.
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3.EFFECTIVE GROUP WORK IS THE KEY FOR THE SUCCESS, GROWTH AND SURVIVAL OF SELF HELP GROUPS: AN EMPIRICAL VIEW


B. C. M. Patnaik, Associate Professor
Dr. Ipseeta Satpathy, Associate Professor
School of Management, KIIT University, Bhubaneswar (Odisha)

Abstract:

Self Help Groups which are small and informal associations of poor people having preferably similar socio-economic background and who have come together to realize some common goals based on the principles of self-help and collective responsibility. The present paper is an attempt to examine the impact of effective group work for the success, growth and survival of SHGs with the objective of appraising its impact on employment, income, health and education of the group members. It was found that through effective group work has not only increased the saving habit of the poor but also helped in reducing the intensity of poverty. It has been helpful in removing illiteracy and making people health conscious. The linkage programmes between Self Help Groups and banks have extended wider opportunities for closer interaction between banks and group members. As a result, the poor masses have been able to earn their living, generate self-employment and uphold their living standards. In other words, effective group work has contributed immensely towards success, growth and survival of SHGs.Download Full Paper

4. WORKERS’ PARTICIPATION IN TRADE UNION ACTIVITIES: AN EXPLORATORY RESEARCH ON THE SELECTED LEATHER UNITS OF KOLKATA

Indranil Bose, Somnath Paul, Assistant Professors,
Department of Management Studies,
Lal Bahadur Shastri Institute of Management & Technology, Bareilly (Uttar Pradesh)

Jayanta Banerjee, Assistant Professor,
Department of Management Studies, Narula Institute of Technology, Kolkata (West Bengal)

Abstract:

The study of trade unionism became a crucial matter in the industrial relations as the relationship between labour and management is greatly influenced by them. Even, after liberalization, contrary to the prediction of many observers, the significance of the trade unions has not been reduced. The role of the trade unions have been modified rather and have become a key decider of fate of large number of workers specially in the labour intensive industries across the globe. Leather industry is one of the highest employment generating industry in India and as per the estimate the sector can generate about 6 million direct and indirect employments by the end of 2015, if the 10% growth trend continues. Currently about 2.5 million people are earning their livelihood from this sector across India in different major concentrations like. Though there are thousands of small and medium units are functioning as the unorganized units, yet some large and very large organizations have also come into fray over the years. Trade unionism is a common practice in many of these organizations and the nature of trade union formation experiences a greater variation from small, medium to large organizations. In the small and medium leather organizations trade unions are functioning under the industrial union banner, whereas in large organizations unions are mostly organization specific. The paper attempts to study the extent of workers participation in union activities according to different variables like age, length of service, education, origin etc
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5.UNDERSTANDING TRANSACATIONS

Sanjay Saxena, Associate Professor,
School of Management Sciences, Varanasi (Uttar Pradesh)

Abstract:

Transactional analysis has wide applications in clinical, therapeutic, organizational and personal development. It helps people who want to change and transform themselves completely rather than to adjust with their existing pattern. Whatever we do, think and say are our transactions and that primarily depends on the type of data recorded since our childhood in the brain. The present paper examines the impact of our transactions on our interpersonal relationships as well as on our own affectivity. The role of our childhood recordings on our transactions is also discussed in detail. Attempt has been made to suggest some strategies to utilize our positive recordings in our day-to-day encounters unconsciously. These suggestions are completely based on research outcomes in the field of neurobiology.
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6.ELECTRONIC HUMAN RESOURCE MANAGEMENT (e-HRM): ITS GROWING ROLE IN ORGANISATIONS

Anjali Gupta, Teaching Associate
Shabnam Saxena, Associate Professor
Haryana School of Business, Guru Jambheshwar University of Sc. and Tech., Hisar (Haryana)

Abstract:

The trend of business in service industry is moving towards knowledge or digital based economy. Computers have simplified the task of analyzing vast amounts of data and they can be invaluable aids in HR management, from payroll processing to record retention. With computer hardware, software, and data bases, organisations can keep records and information better as well as retrieve them with greater ease. e-HRM is the relatively new term for this IT supported HRM, especially through the use of web technology. This paper is an attempt to highlight the importance of e-HRM for the organizations. If organizations have to be successful in the competitive environment then they have to adopt new technologies like e-HRM and it is a innovative technology in managing human resources. This paper shows that e-HRM has so much objectives as well as it has a large scope and challenges to employees and employers to do their work effectively.Download Full Paper

7. TRIGGERING INNOVATION AND CREATIVITY IN TRADITIONAL HANDICRAFTS SECTORS – AN INDIAN PERSPECTIVE

Amitava Ghosh, Deputy Director (HRD & CA)
Global Institute of Management and Technology, Krishnanagar, Nadia (West Bengal)

Abstract:

Billions of people across the globe are working in the informal sectors possesses traditional skills and knowledge, of which a large number makes a living by producing traditional handicrafts. The informal sector in India provides opportunities of employment to more than 330 million workers. The grave problems in the crafts sector in India are lack of knowledge and access to means for enhancing quality and productivity. It has also been pointed out that areas, such as, innovation in design and form, skill development, safety, environmental awareness, technical improvement and market development need greater attention for bringing in change in the traditional handicrafts sector. Perhaps the greatest evil is the lack of awareness and education. In India, many researchers and agencies have given valuable inputs in connection with conservation and revival of traditional crafts. Touching the root and taking the course of any change process for innovation and creativity in this environment calls for a conscious and methodical intervention process. The intervention can only be successful, if the traditional craftsmen are accepting the process of change for innovation. And the urge for this change must come from within. It has been felt to intervene in the case of a section of this traditional handicrafts sector – Dhokra through a two-way intervention process, through the route of technological and HRD intervention.Download Full Paper

8. VALIDITY OF LINTNER’S DIVIDEND BEHAVIOUR MODEL IN INDIAN BANKING SECTOR: AN EMPIRICAL ANALYSIS

P. N. Acharya, Lecturer
Department of Management Studies,
National Institute of Science and Technology, Berhampur (Odisha)

R. P. Mahapatra, Professor
Post Graduate Department of Commerce, Berhampur University, Berhampur (Odisha)

Abstract:

Dividend Policy is a crucial decision area in the field of corporate finance. A number of studies have been undertaken in the literature of finance, attempting to categorise, explain and measure the different types of observed corporate dividend behaviour. However, very little research efforts have been made so far on the dividend behaviour of banking sector. The present study is an attempt in this direction. It seeks to examine the validity of the Lintner’s dividend behaviour model in three major commercial banks of India namely HDFC Bank, ICICI Bank, and State Bank of India. The result of the study discloses that the Lintner’s model is holding good only in ICICI Bank with all specifications.
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9. FACTORS INFLUENCING CHOICE OF HEALTH FOOD IN CHANDIGARH – AN EMPIRICAL STUDY

Pardeep Bawa, Lecturer,
Lovely Professional University, Phagwara (Punjab)

Abstract:

All natural”, “Low fat”, “sugar free”, the nation is currently experiencing a health craze like never before indulging in health conscious comestibles is almost the trendy thing to do nowadays and if you take the time to step back and look, you’ll see it, go on a peregrination of your favourite fast food restaurants and the message is ubiquitous-healthy is “in”. However eating healthy is only part of the equation on the path to a healthy lifestyle but it is an important first step in the right direction. Maintaining healthy diet will have positive effects on health and increase the chances of a long & a peaceful life without any hiccups. The word “diet” is almost synonymous with losing weight, however; a diet is simply a particular selection of food which can be modified or prescribed to improve a person’s physical condition, treat an illness or disease. As a result of busy life schedules & working families, one can’t take care of his health by burning calories in a health club as he is on the move all the time, resulting into diverting towards health foods which are low on calories & are balanced & can replace exercising part of day to day life. Almost every food manufacturing companies have introduced diet foods & drinks in Indian market which shows the demand for this kind of food. This paper empirically examines the factors impacting choice of Diet or Health Food.Download Full Paper

10.IMPACT OF FDI ON EXPORT AND GROWTH:-AN INDIAN PERSPECTIVE

Pushpender Kumar, Research Scholar
Department of Commerce, Aligarh Muslim University, Aligarh (Uttar Pradesh)

Abstract:

India as a diversified economy has shown rapid growth and remarkable resilience since 1991, when economic reforms were initiated with the progressive opening of the economy to international trade and investment. Foreign direct investment has proved helpful to enhance the productivity and efficiency of the economy through technology transfer (in the form of the Knowledge, technical and marketing skills organization and management systems, new materials, products and market) and effective promotion of comparative advantage through Exports. The paper has been organized into five sections. In opening section of the paper there is introduction. Section IInd deals with objective, methodology and hypothesis of the study. Section IIIrd deals with the benefits and needs of FDI. Section IVth discussed the impact of FDI on Export and growth. At last by analysis data through various statistical tools conclusion are set out in the concluding section.
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11.A STRATEGY REACTS TO THE INDIAN MICRO-FINANCE CALAMITY

T. R. Gurumoorthy, Professor
A. R. Annadurai, Doctoral Research Scholar
Department of IB & Commerce, Alagappa University, Karaikudi (TamilNadu)

Abstract:

Latest proceedings in India have brought a fresh focus upon the problem of regulation in the field of micro-finance. This paper delineates the three different aspects where government needs to play a role. The first is to protect the rights of the micro-borrower, the consumer of micro-financial services. The second is that of prudential oversight of risk-taking by firms operating in micro-finance, since this could have systemic implications. The third is a developmental role, emphasizing scale-up of the micro-finance industry where the key issues are diversification of access to funds, innovations in distribution and product structure, and the use of new technologies such as credit bureaus and the UID. Each of these roles needs to be placed in an existing or a new regulatory agency. There is a case for creating a new regulatory agency which unifies the consumer protection function across all financial products.Download Full Paper

12. A QUALITATIVE STUDY OF CONSUMER BEHAVIOUR ABOUT THE TRADITIONAL MEDICINE IN BHARAT

Amit Kumar Pandey, Associate Professor & HOD-Business Studies
Satyam Group of Colleges, Ghaziabad (Uttar Pradesh)
D. K. Tripathi, Director, IIMT, Meerut (Uttar Pradesh)

 

Abstract:

The increased commercial interest in traditional medicine has made international and national communities to revise and amends their law to protect their unique systems and reward local indigenous communities to whom knowledge essentially belongs. Traditional medicines are the most valuable asset for the developing countries like India. India is a natural resources reach country and very popular for their traditional assets like Ayurvedic medicines and other kind of herbs. Traditional medicine is the sum total of the knowledge, skills and practices based on theories, beliefs and experiences indigenous to different cultures, whether explicable or not, used in the maintenance of health, as well as in the prevention, diagnosis, improvement or treatment of physical and mental illnesses. In this paper an attempt has been taken to explore the opportunities of traditional medicine especially for the poor in reference to south East Asia. India and Bharat has been categorized in different parameters but most of the poor lower income segment, live in Bharat is not in a position to invest money on health care like People who live in India. Since long past the available literature indicates that the only and only tools available for the cure of patient suffering any kind of critical diseases was Traditional medicine. Emergence of growing TRIPS hard-core rule and some other factor like dissolution of the IPR rules and impact and TRIPS on pharmaceutical industry. TRIPS standards for intellectual property right ship protection lays down detailed standard that need to be incorporated in countries legislation and require it uniform application to all strategy solution for Traditional medicines. Due to side effects of synthetic products, herbal products are gaining popularity in the world market. The present article deals with the measures to be adopted for global promotion of Indian herbal products.Download Full Paper

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