1. INFLUENCE OF EMOTIONAL INTELLIGENCE ON BUSINESS SUSTAINABILITY OF ENTREPRENEURS: A STUDY WITH SPECIAL REFERENCE TO SELECT ENTREPRENEURS IN CHENNAI

R.Rangarajan, Associate Professor, C. Jayamala & R. Lakshmi, Ph.D. Research Scholars, Department of Commerce, University of Madras, Chennai (Tamil Nadu)

Abstract:

Business sustainability is a goal for most enterprises. Sustainability can apply across all levels and functional areas of a business. It is a balancing act where business decisions are taken into account and the impact they may have on sustainability. The most successful entrepreneurs are identified by their sustainability in the Business. The Business sustainability of an Entrepreneur is mainly depends on identifying new opportunities that others can’t see. This will be possible if the entrepreneur is creative and ability to manage his own emotions with regard to the crucial situation that he faces in the business. The flourishing entrepreneur knows that Emotional state dictates the success he creates. His mindful understanding of emotional psychology elevates him to the next level of brilliant business success and mindset have mostly been related to cognitive activities such as environmental scanning, pattern recognition coping with uncertainty and decision-making. While there is considerable evidence documenting the effects of Emotional Intelligence on leadership performance, job performance in large firms, and educational performance, very little research has examined how Emotional Intelligence influences Entrepreneurial Business Sustainability and the variables that account for this relationship. The primary purpose of this study is to investigate the influence of elements of emotional intelligence of Entrepreneurs (Intra Personal, Motivation and Social Skills) in the context of their Business Sustainability. The results showed that among three elements of Emotional Intelligence, Social Skill is very much important and occupies primary position for their Business Sustainability followed by Motivation and Intrapersonal Ability.
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2. 2. INVESTORS’ PSYCHOLOGY: AN EMPIRICAL ANALYSIS

Harsh Purohit, Dean; Sakshi Saxena, Ph.D. Research Scholar, SBI School of Commerce and banking, Banasthali Vidyapith (Rajasthan)

Vibha Dua Satija, Assistant Professor, Institute of Marketing and Management, New Delhi

Abstract:

Investors are always assumed to be a rational creature. Prior to invest their hard earned money, investors analyze the market plausibly by usingvarious approaches like technical, fundamental, Capital Asset Pricing Model (CAPM), Arbitrage Pricing Theory (APT) etc. Nevertheless, some investor wins the game, while others loose it. This volatile behavior of markets has challenged the hypothesis of efficient markets which motivates us to understand the drivingforces behind it. It is the major concern for academicians, investors and portfolio managers to understand the reasons causing irrationality in the markets.Academicians brought out few behavioralbiases into existence which are required to be studied. The present paper is an attempt to have an insight about key factors influencing the behavior of retail investors with respect to demographics in relation to their investment and their decision making process.
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3. A STUDY OF CHILD LABOUR IN INDIAN HOTEL INDUSTRY

SHIMA DAS, Research Scholar; AMIT KUMAR SINGH, Assistant Professor, Mizoram University, Aizawl (Mizoram)

Abstract:

Child is the future of any nation, but in India a large number of children are neglected because of various reasons like poverty, illiteracy, lack of facility, natural disaster and terrorism. This leads to employment of children in various economic activities like working as agriculturallabourer, in shop & establishments, hotels and factories. By the Factories Act, 1948 & Child Labour prohibition and Regulation Act, 1986, child labour is prohibited before certain age to work. In practice we seen, child labour is very rampant in our society. It may be any industry, if it is not highly regulated, we can see child labour employed there. Specially, we find one of them is the hotel industry. In India only star category hotels are regulated by the government, and the number of star hotel is very less. It was observed that, lots of hotel and motels were in every city, town, and suburban areas, and in the roadside of national highways and others. They were not regulated, and maximum of them were using child labour. Herein this paper, the researcher will give emphasis to find out the scenario of Child labour in hotel industry at national level and its implications.
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4. QUALITY OF WORK LIFE IN LIFE INSURANCE CORPORATION OF INDIA: AN EMPIRICAL STUDY BASED ON EMPLOYEE’S PERSPECTIVES

Anil Kumar Gope, Assistant Professor, School of Management Sciences, Varanasi (UP)

Abstract:

The purpose of this paper is to understand the concept of QWL in LIC and to identify factors especially in the internal environment of an organization that leads to QWL. This study is conducted in the Varanasi Division of Life Insurance Corporation of India. The sample size 360 and it has been collected from 21 working branch of LIC. A structured questionnaire has been administered to collect data from the respondents by using stratified random sampling techniques. Descriptive analysis, exploratory factor analysis (EFA) and Reliability test are used to draw analysis and inference of the study. The results revealed that the employees are moderately satisfied the perceived QWL. The findings suggest that quality of work life in LIC of India can be enhanced by considering these important eight factors (Social Integration and Constitutionalism; Work Life Balance; Work Place Environment; Societal Importance of Work; Adequate and Fair Pay; Opportunity for Learning and Development, Job Incentives and Job Design).
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5. ROLE OF POSITIVE PSYCHOLOGICAL ATTRIBUTES IN HEALTH: AN EMPIRICAL INVESTIGATION

Shashi Prabha Kashyap, Research Scholar; Sandeep Kumar, Assistant Professor, Department of Psychology, BHU, Varanasi
Anshula Krishna, Associate Professor, Vasantha College for Women, BHU, Varanasi (UP)

Abstract:

From the very beginning of civilization, health has been considered very important in overall functioning of people. Positive attitude towards life play a vital role in determining health status and psychological well-being of people. The purpose of this empirical study is to investigate the role of positive psychological attributes in supervisory level employee’s health status and at the same time how positivity affects the physical, psychological and social well-being of employees. The present study was conducted on 100 supervisory level employees of manufacturing organization in India. The sample was taken on the basis of convenience sampling method. Tools used for data collection in this study were General Health Questionnaire (Goldberg & Hiller, 1979), Positive and Negative Affect Scale (Watson, Clark & Tellegen, 1988), and Resilience& Optimism Scale (Srivastava, 2008). The results reveal that positive psychological attributes like, positive affectivity, resilience and optimism were found to be negatively correlated with ill-Health status. The result of stepwise multiple regression analysis shows that resilience and positive affectivity emerge as significant predictors to influence the health of the supervisory level employees. Psychological well-being and physical health of employees play an important role in the smooth functioning of an organization and Positivity boost it. Thus being a positive frame in mind employees contribute their best and should be practice for maintaining health.
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6. 6. AN EMPIRICAL STUDY ON IDENTIFICATION OF CONSUMER PREFERENCES IN FOOTWEAR MARKET THROUGH APPLICATION OF FACTOR, CLUSTER AND CONJOINT ANALYSIS

Sougata Banerjee, Assistant Professor; Nancy Mehta, MFM student, Department of Fashion Management Studies, NIFT, Kolkata (W Bengal)
Chitra Bagchi, Assistant Professor, Heritage Business School, Kolkata (W Bengal)

Abstract:

This study tried to explain the affect of twenty-one important product attributes on consumer behavior in footwear market. All the indicators used in the study came out as strong factors with very high factor loadings; the highest remains the appearance or look of the merchandise and lowest packaging. Six, very strong and relevant factors or components were extracted from the exploratory factor analysis namely Intrinsic and Extrinsic Attributes, Reliability, Convenience, Health Consciousness, Fashion Consciousness and Aesthetics and Technology and appearance. From six components (extracted from factor analysis), the indicators with highest factor scores from each component were chosen for cluster analysis. Three distinct and differentiating clusters or segments were formed namely Status Conscious, Impulsive & Casual and Value for Money on basis of those six variables. All the six variables came out to be very significantly different among the clusters and helped in segmenting the customers. The study also attempted to understand the utility value and preferences of the customers in terms of product categories. For which three product categories each having two levels or option of footwear product matrix was selected. Utility of all the eight product option was calculated through conjoint analysis according to the preferences of the customers. To understand the probability of preferences of the customers according to the options four simulation cases were formed in conjoint analysis

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7. CUSTOMER SATISFACTION-LOYALTY LINK IN INDIAN ONLINE RETAIL

Ritu Srivastava, Assistant Professor, Management Development Institute, Gurgaon (Haryana)

Abstract:

The growth in Indian Online Retail presents business opportunity but the success would be for firms who develop competencies for managing this growth. There are several factors contributing to the growth of e commerce in India but firms need to understand and build on competencies that will hold the customer, which can only come through a thorough understanding of the Indian online consumer behavior. Service Quality, Customer Satisfaction and Repurchase Intention are some of the very important decision variables in the customer purchase process, but their relationship dynamics are still not explored in the Indian online retail context. This paper studies the mediating role of customer satisfaction, which is an important motivator in the online purchase process and findings reveal that customer satisfaction does not play a mediating role for the online purchase in India.

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8. CONSUMER AWARENESS AND PERCEPTION OF WOMEN TOWARDS LAKME PRODUCTS IN ANDHRA PRADESH

D. Prasanna Kumar, Associate Professor; K. Venkateswara Raju, Research Scholar, KLU Business School, Guntur (Andhra Pradesh)

Abstract:

The first and most important objective of my study is to know the awareness , perception ,consumer behavior of women of Cosmetic products in Andhra Pradesh and the focus here is on the brand LAKME and the Loyalty enjoyed by it. The study of consumer behavior is the most important factor for marketing any goods and services. The consumer behavior suggests how individuals, groups and organizations select, buy, use, and dispose of Goods, Services and Ideas or Experience to satisfy their needs and wants. It also gives clues for improving or introducing products or services, setting price, devising channels etc. The cosmetics sector is one of the best and important sectors at present time. There is a lot of future opportunity in this sector. The increasing trend of different cosmetic products etc add fuels to the market growing opportunity .The demand of cosmetics is not only increase in women but also increasing in men. So, there are many opportunities has been arising and change is made in consumer perception.Download Full Paper

9. IMPACT OF ORGANIZATIONAL LEARNING ON ORGANIZATIONAL INNOVATIVENESS

Sana Mansoor, MBA(HR) student; Rajnish Ratna, Assistant Professor (HR & OB), Amity Business School, Amity University, NOIDA (UP)

Abstract:

Organizational learning in public sector organizations can help the employees to improve their existing skills and knowledge and play an important role in creating and facilitating innovative environment. The objective of the study is to analyze organizational learning and organizational innovativeness in the organization, to determine the relationship between organizational learning and innovativeness, whether there is a relationship between demographic variable such as age, experience, gender and organizational learning. The study used descriptive research design to validate the proposed relationships described in the hypotheses and to develop a reliable discussion extending with the findings attained. It has been found that there exist a relationship between organizational learning and age of the respondents and there is no significant relationship between organizational learning and experience of the respondent .There does not exists any difference in the perception of gender towards organizational learning and organizational innovativeness. The result of correlation showed that there is a significant relationship between Organizational learning and Innovativeness. The results of regression analysis also showed that two elements knowledge sharing and openness and experimentation of organizational learning explained the changes in the organizational innovation.
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10. PERCEPTION OF INDIAN RETAIL INVESTORS IN THE AFTERMATH OF THE GLOBAL FINANCIAL CRISIS – A STUDY WITH REFERENCE TO THEIR PORTFOLIO DECISION MAKING

Prabha Rajgopalan, Assistant Professor, Department of Corporate Secretaryship, DG Vaishnava College, Chennai (Tamil Nadu);
S. Gurusamy, Department of Commerce, University of Madras, Chennai (Tamil Nadu)

Abstract:

In January 2008, the Bombay stock exchange having reached the peak level of 21000 points, hit the rock bottom of 8000 points in the aftermath of the Global financial crisis caused by the U.S. Subprime crisis 2007-08. During the years preceding the crash, albeit the stock prices had been rising, it was rather difficult to state whether it was based on economic fundamentals or on pure speculative frenzy. This paper attempts to study the personality traits of the retail investors and examine the psychological biases that influence their portfolio decisions. The methodology of the study is based on primary data collected through well framed and structured questionnaire to elicit the perception of retail investors in the share market. The non-parametric chi-square analysis is applied to find the association between various personality traits and psychological biases. Factor analysis by principal component method has been applied to reduce the number of psychological biases and personality traits into ten meaningful factors and seven meaningful factors respectively. K-means cluster analysis has been applied to classify and group the sample unit on the basis of psychological biases and personality traits of the retail investors. The result of the present study provides a unique contribution to the literature by examining an array of psychological biases and personality traits. Self-consciousness is the most dominating personality trait among the survey respondents and it is influenced by all the proposed variables such as Gender, age, marital status, discipline, occupation, income, time spent for analysis, number of trades per month, percentage of shares held for speculation, investment experience and annual rate of return on equity. Among the ten psychological biases identified in the study, Illusion of control and socio conformity bias are the foremost biases which are influenced by the eight proposed independent variables viz., Gender, Age, Marital status, Occupation, Income, Time spent for analysis, Number of trades performed per month, Percentage of shares held for speculation, Investment experience and annual rate of return on equity.
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11.MARKET RELATED RISK MITIGATION AND PERISHABLE FOOD PRODUCT MANAGEMENT OF AGRICULTURAL SUPPLY CHAIN IN NORTH EAST REGION OF UTTAR PRADESH

Shwetank Parihara, Research Scholar; Chandan Bhar, Department of Management Studies, Indian School of Mines, Dhanbad (Jharkhand);
Veeresh Tripathi, Assistant Professor, School of Management Sciences, Varanasi (UP)

Abstract:

A new system is suggested and analyzed for the development of optimized food supply chain and reducing the market related risks in agriculture based supply chain in North East region of Uttar Pradesh, where the data is collected to estimate the losses at each level of supply chain and then a model is suggested to reduce the cost. The model is based on transportation technique which not only reflects the improvements in terms of perishable product management and reduction of commission holders in between the food chain but also prove a tool for better transportation solution for highly productive area in the food chain scenario. The overall market related risks in agriculture based supply chain will reduce, responsiveness and efficiency will be increased and it will also increase the quantity and quality of the food products which are perishable in nature.Download Full Paper

12. VISIBILITY OF INTEGRATED TACTICAL LOGISTICS: VITAL

Indrani Sengupta, Assistant Professor, AURO University, Surat (Gujarat)
Swapnil Chaurasia, Assistant Manager, TIME Pvt Ltd., Hyderabad (Telangana)

Abstract:

The term visibility in logistics & supply chain management has a prominent and positive appearance in terms of customer service and is very crucial in managing smoothly the logistics networks effectively & efficiently. Various firms across the global, either performing local or global, the visibility aspect of logistics comes with a huge problem which is coordination across channel partners or the visibility aspect, creating delays, losses, damages sometimes to the firms. This paper attempts to present a sophisticated layout of the various aspects in terms of logistics and the concept of visibility at various points in time. As the main objective of the research has been to identify the various aspects which will helps in establishing a transparent supply chain network such as IT infrastructure, tracking & tracing system, web based software solutions and integration of manufacturer-supplier ERP systems. This paper also deals with the complexities of tracking systems in domestic and international arena. Tracking and tracing the product through automation of real time information processing.Download Full Paper

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