1. EXPLORING BUSINESS OPPORTUNITY AND PRODUCT MIX FOR A FAST FOOD CHAIN IN DHAKA

Siddharth Varma, Professor, International Management Institute, New Delhi
Arvind Chaturvedi, Professor, International Management Institute, New Delhi
K. M. Naquibul Bari, Civil Services Officer, Roads and Highways Department, Ministry of Communications, Dhaka (Bangladesh)

Abstract:

The purpose of this paper is to explore business opportunity for the Fast Food Corporation by determining the frequency of consumption of fast food by customers and preferences of the customers regarding the offerings of this firm for the city of Dhaka. A survey has been carried out among prospective customers and their preferences regarding type of burger, flavour, spiciness etc has been determined. Also, the price they are ready to pay for the same has been ascertained. The results suggest that most customers prefer spicy food, BBQ, grill and masala flavours and chicken and beef are favourites. The value of this paper lies in the fact that by determining customer behavior regarding fast food consumption, it will help the firm to offer a menu which is to the liking of the local people in Dhaka and also within the price range that the customers are prepared to pay.Full_paper

2. ENSURING FOOD SECURITY OF RURAL PEOPLE: SOME POLICY INTERVENTIONS

Amarendra Pratap Singh, Associate Professor, Indira Gandhi National Tribal University, Amarkantak (Madhya Pradesh)

Abstract:

Food security is not only physical and economic access of minimum quantity of food for survival but includes the nutritional aspects also. While addressing the issue of food security it is necessary to consider food security in a much broader perspective. Food security is directly related to poverty and inequality in productive resources. The rate of growth of population, economy, inflation, agricultural sector and development of human resources equally affect the overall quality of life of rural people, whether in rural or sub-urban and urban areas. Semi-urban people face the problem of food insecurity mainly because most of them do not own any productive resource, expect their own labour. A few of them, who own productive resource like land, face the problem of indiscriminate use of land for other purposes than cultivation due to expansion of cities and small towns. Proper identification of poor as a target group suffering from malnutrition and food insecurity itself is the main problem in cost-effective food management system. Export-led growth of agricultural commodities is necessary to avail the benefit of access to international market but food security can not be compromised with export-led growth. It is necessary that agriculture, which supports majority of people, must focus on increasing food production. Broad-based agricultural growth with wide coverage and focus on increasing labour productivity as well as labour use intensity would be more useful strategy for increasing economic access of food to the rural poor. Agriculture should be diversified with product-mix based on the crop suitability of region that can have value addition. Moreover, non-price factors such as public irrigation, human resource development, and yield-increasing technologies are equally important in improving agricultural as well as labour productivity. Often it is reported that food for poor people through public distribution system does not reach to them and also the quality of food products is very poor. In addition, the transaction cost for procurement and distribution of food is often too high. This requires proper management and active participation of private sector also. The bureaucratic hurdles and administrative cost substantially increases the food subsidy. Hence, food management system should be redesigned and responsibility of procurement and distribution should be entrusted to local people at local level by their greater involvement. This is the essence of this paper.Full_paper

3. HRD CLIMATE SURVEY ATBOKARO STEEL PLANT, INDIA USING OCTAPAC FACTORS-AN EMPIRICAL EVIDENCE

Durlav Sarkar, Associate Professor, Gaeddu College of Business Studies, Royal University of Bhutan, Chukha (Bhutan)
Syed Miraj Hussain, MBA student, DSMS B-School, Durgapur (West Bengal)

Abstract:

Today organizations are facing huge challenges on human resources in India due to Globalization. Challenges regarding retention of human resources, developing the human resources and ultimately satisfying them are the crucial challenges for the organizations under the conditions of globalization. The people are the most important assets of the organizations and they need to be nurtured incessantly to be more effective in this challenging environment. The role of Human Resource Development is very crucial in this context. We all know that the dynamic people can build dynamic organizations. Organizations always achieve results if they have competent and motivated people who can deliver. Therefore organizations should continuously ensure the dynamism, competency, motivation and effectiveness of the employees at high levels. A study on Human Resource Development (HRD) climate may enlighten us whether the organizations are really ensuring the dynamism, motivation, competency and effectiveness of the employees or not. This paper is based on the study of HRD Climate at Bokaro Steel Plant. It focuses on overall HRD climate and the perceptions of executives and non executives on HRD climate factors. HRD climate of an organization can be measured by OCTAPAC factors (depicted by Prof T.V. Rao). In this study seven factors of OCTAPAC have been used in the questionnaire. A HRD climate survey was done among the 60 executives and 140 non executives (Total sample size was 200) of the Plant. The main objectives of this study were to examine the existing HRD climate at Bokaro Steel Plant and to measure the satisfaction level of the executives and non executives of the company towards existing HRD practices. After analysis of data it was found that the employees of the Bokaro Steel plant are satisfied on some factors while being dissatisfied on some other factors. Also, the executives and non executives have different perceptions regarding OCTAPAC factors.Full_paper

4. INDIA’S BORDER TRADE WITH CHINA: CURRENT STATUS AND POTENTIAL OF TRADE ROUTE THROUGH NATHU LA

Ravi Shekhar Vishal, B. Muthupandian, Assistant Professors, School of Professional Studies, Department of Commerce, Sikkim University, Gangtok (Sikkim)

Abstract:

The reforms adopted during the post globalization and liberalization period coupled with the emerging ‘Look East Policy’ of the Government of India, has attracted the attention of the governments, planners, development agencies and the academics in India towards the issues of border trade across the North Eastern States of India. Considering the huge potentialities, the existing value and volume of bilateral trade between the neighbouring countries like Bhutan, China, Myanmar and Bangladesh vis- a- vis India appear to be too small. With the initiation of liberalization policy, border trade is now viewed as one of the important instrument for the development of the bordering regions.

Recent development measures initiated by the present government have widened the scope of India’s trade with countries bordering North East India. The steps like academic initiatives, a regional cooperation among these countries; proposed development in transport and communication, economic mineral resources, tourism products, plantation sector including tea, coffee, rubber, bio-diesel products etc. are among the few initiatives the government is concentrating on. These measures will not only help to enhance the present status of the Border trade but also allow better bilateral and multilateral trade exchanges through which the trade potentials can increase exponentially. In the light of the this scenario this paper tends to find out the current status and potential of the Trade route through Nathu La in context to India’s Border Trade with China. The paper analyses the Export-Import trends in cross-border trade through Nathu la pass, Sikkim and the growth of trade in the last decade from July 2006 to July 2014.

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5. DETERMINANTS OF JOB SATISFACTION IN THE INDIAN BIOTECHNOLOGY SECTOR: ISSUES AND INTERVENTIONS

Sundeep Sarin, Doctorate Research Scholar, Director/Scientist F, Department of Biotechnology, Ministry of Science and Technology, Government of India
Dr.Sharat Sharma, Head (I/C) Department of Management Studies, SRM University, NCR Campus, Modi Nagar (UP)

Abstract:

Job-satisfaction is deliberated as a key motivation factor for employees in most industries. According to credible and established research, job satisfaction positively impacts the potential and performance of these employees. Productivity of employees too has a considerable associationwith their satisfaction level at work place. This study statistically and analytically examines the determinants of job satisfaction of employees in the Indian biotechnology sector. It also analyses the impact of job satisfaction based on level of management in the Indian biotechnology sector. Based on the findings, thisstudy provides insight on determinants influencing job-satisfaction of employees, their preferences and also highlights key areas for human resource professionals to study, in order to launch initiatives for organizational improvement and overall development of employees. The respondents included 295 employees from the seven companies in Indian biotechnology sector. The application of ANOVA and other statistical examination revealed that overall job satisfaction among employees in the biotechnology sector in India has a significant relation with the level of management. Besides evaluating the determinants of job satisfaction, the statistics revealed that junior level management has a far more job satisfaction level compared to middle and senior management in the Indian Biotechnology sector.
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6. THE ANTECEDENTS AND CONSEQUENCES OF ORGANIZATION CITIZENSHIP BEHAVIOR (OCB): A CONCEPTUAL INQUIRY

Saurabh Kumar Srivastava (Doctorate Research Scholar, UP College, Varanasi), Assistant Professor, School of Management Sciences, Varanasi
Anil Kumar Gope, Assistant Professor, School of Management Sciences, Varanasi

Abstract:

During the past decade Organizational Citizenship Behaviours (OCB) has received considerable attention in Human Resource Management and Organizational Behaviour literature. Theory and research on Organizational Citizenship Behaviours has presumed OCB as a set of desirable behaviours that contributes to the organizational effectiveness. Therefore, the present study has two fold objectives first- to explore various existing definitions of OCB and then examine the dimensions of OCB and second to conceptually explore the impact of Organization Citizenship Behaviour on employees and organizational effectiveness. The study confirms that the positive influences of OCB extend not only to the behaviors of individual employee but also to the overall performance of the organization.

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7. MANAGEMENT OF SARVA SHIKSHA ABHIYAN GIRLS’ HOSTELS OF MIZORAM: DEVELOPMENT AND CHALLENGES

Lalhmingliana Renthlei, Research Scholar; Amit Kumar Singh, Assistant Professor; Department of Management, Mizoram University, Aizawl (Mizoram)

Abstract:

Accommodation is considered to one of the most important basic need for students all over the world, and more institutions are being established that provide hostel accommodations for the students to study in an environment free from all distractions , this study assess the developments and challenges of girls hostels run by the SSA (SarvaShikshaAbhiyan) in all the districts of Mizoram to promote education for girls that are bound to chores at home and don’t have any free time to study , this intervention as it is called also provides accommodation for the victims of a divorce and encourages orphans to study by granting them the right to study again. The assessment in the study also analyses the impact it has on the lives of the girls staying at the hostel accommodations provided to them through this SSA intervention

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8. A STUDY ON “IMPACT CASH FLOW REPORTING ON THE INDIVIDUAL SHAREHOLDERS’ INVESTMENT DECISION MAKING”

Rohit Kumar Sharma, Research Scholar; Ashit Saha, Professor; Department of Commerce, Dibrugarh University, Cibrugarh (Assam)

Abstract:

The investment by the retail investors is ought to be most critical in the capital market. The reason of this because they have the least amount of expertise in the domain of financial report analysis and understanding the basic concepts of the financial statements. Moreover, understanding accounting jargons is not a cup of tea for everyone. Thus, the research is an attempt to study the impact of cash flow reporting on the individual shareholders investment decision. The study reveals that the investors are not confident about the impact of the cash flow reported on their investment decision process.

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9. PRIVATE LABEL PERCEPTION OF CUSTOMERS: EFFECTS OF SOCIO DEMOGRAPHIC VARIABLES

Subodh Saxena, Senior Manager-Bidding & Estimation, Simon India Ltd., Gurgaon (Haryana)
Ritu Srivastava, Assistant Professor, Management Development Institute, Gurgaon (Haryana)

Abstract:

Private labels brands (PLBs) or store brands have shown remarkable growth for the last few years in Indian Retail market. The major reason for this remarkable success is that Private labels help Retail chain store to attract customers, build loyalty, generate large sales and enhance profit margins. The response of retail customer for private label brands (PLBs) is quite encouraging, especially in food and grocery segment, in spite of presence of leading national manufacturers brands in most of the categories. Though, initially PLBs were just considered as a cheap substitute of national brand but today they are a part of well defined retail mix strategy and have acquired large space in retail stores including premium categories for profit maximization and customer loyalty. This is an emerging opportunity and retail market is now keen to understand consumer dynamics towards PLBs. It is important to identify what drives private-label market and to understand the characteristics of the modern shopper. With growing levels of disposable income, shoppers are far more open to experimenting with products than ever before. With the rise of modern retail store, the perceptions about shopping have changed. Rather than viewing shopping as a chore, more and more Indians are finding it to be an enjoyable experience.

This exploratory study examines the consumer’s psychographic motivations for private labels with respect to national brands and their involvement in purchasing of PLBs in modern retail stores. The objective is to study consumer behavior with respect to socio-demographic variable such as gender, age, occupation and income. An exploratory research has been conducted among consumers in NCR, who purchase from modern retail stores. The study findings reveal that respondent’s gender, household income, occupation and age did not influence their perception towards private labels.

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10.DEVELOPMENT OF FRAMEWORK FOR MITIGATING PRODUCTION BOTTLENECK RELATED RISKS: A CASE STUDY ON THERMOSETTING PLASTIC PRODUCTS MANUFACTURING FIRM

Shwetank Parihar, Doctorate Research Scholar;
Chandan Bhar, Professor; Department of Management Studies, Indian School of Mines, Dhanbad (Jharkhand)

Abstract:

The study is based on designing a system which can be able to track the various bottlenecks in the manufacturing industry. The study starts with the collection of author’s viewpoint by the literature survey. This literature survey has enabled us to make one such criterion in which the specific points like uncertainty in assembly lines, coordination and flexibility in logistics and general operational difficulties are taken more care while designing the system for centrally controlled simulation of thermosetting plastics industry. The model is developed in this study for a thermosetting plastics industry firm with the use of ARENA software. The model with all the parameters is simulated for getting the results. Results marked various bottlenecks in the form of long queue length, units in waiting and logistics related problems. The study validated its suggested methodology by analyzing these results for achieving better control and optimization in assembly line based manufacturing processes.
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11.PREFERENCES OF SAMPLES TOWARDS SOAP ATTRIBUTES: CONJOINT ANALYSIS

Dipti Shankar Barge, Assistant Professor, Gourishankar Institute of Management Sciences, Limb, Satara (Maharashtra)

Dinkar K More, Associate Professor, Arts and Commerce College, Ashta (Maharashtra)

Sarang S Bhola, Associate Professor, KB Patil Institute of Management Studies and Research, Satara (Maharashtra)

Abstract:

Present study is an effort to understand the preferences of samples, towards the attributes of soap as a product, through research experiment.The product attributes used as variables viz. percentage of hydrogen (Ph), price, ingredients, and fragrances.The effort has been made through experimentation to find out part utility samples have towards selectedfeatures of soap using conjoint analysis.The analysis has approached using regression analysis. Dummy variables havebrought in use to define the attributes and ranking were taken from select samples purposively from every socio economic class. Two experiments were conducted with slight change in the combination of attributes to assess the change in preferences of samples. The result of conjoint analysis reveals that, among all the socio economic classes highest utility has been given to price followed by natural ingredients. Fragrances received highest utility among lowest socio economic classes, viz., D1, D2 and E2.Full_paper

12. NON-VERBAL COMMUNICATION-AN ESSENCE OF INTERPERSONAL RELATIONSHIP AT WORKPLACE

Ashish Kumar Tiwari, Assistant Professor, School of Management Sciences, Varanasi (UP)

Abstract:

No one in this world can survive in isolation. Communication is the only tool to bridge to gap between individuals. When individuals speak, they normally do not confine themselves to the mere emission of words. A great deal of meaning is conveyed by non-verbal means which always accompany oral disclosure-intended or not. It can also be said that, a spoken message is always sent in two parallel levels, the first one is verbal and second one is non-verbal. Facial expressions and body language are the most common way of non-verbal communication. Nonverbal communication is the process of communication through sending and receiving wordless (mostly visual) cues between people. Today when we interact with others (interpersonal communication) we continuously give and receive wordless signals. In the present study an attempt has been made to explore the significance role of non-verbal communication in maintaining the longevity and effectiveness of interpersonal relationship. The present paper deals with what is non-verbal communication, its various forms and types, how to interpret them, and also some tips of how to enhance these non-verbal communication. An attempt has also been made in this paper on how to improve the interpersonal relationship with the help of effective non-verbal communication.Full_paper

13. GOLD MONETISATION AND RUPEE INTERNATIONALISATION

Kangan Jain, Assistant Professor, Keshav Mahavidyalaya, University of Delhi (NCT-Delhi)

Sanjeev Pandiya, President-Treasury Services, Pankti Management Consultancy Pvt. Ltd., Mumbai (Maharashtra)

Abstract:

The gold monetisation scheme which would replace both the present Gold Deposit and Gold Metal Loan Schemes, is a welcome initiative by the government to put into use the hitherto stashed yellow metal. It would allow the depositors of gold to earn interest in their metal accounts and the jewellers to obtain loans in their metal account. The scheme also provides sovereign gold bonds and gold coins. The GMS, if subscribed well, in addition to other macro economic variables can lead to a truly international rupee. The benefits of currency internationalization such as seigniorage, ability to finance imports in own currency-a natural hedge in cross border transactions, finance deficits and the geopolitical influence which is an “exorbitant privilege” can be achieved with successful implementation of the GMS in addition to a stable growth oriented economy and a well developed and deep financial market.Full_paper

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GOLD MONETISATION AND RUPEE INTERNATIONALISATION Kangan Jain, Assistant Professor, Keshav Mahavidyalaya, University of Delhi (NCT-Delhi) Sanjeev Pandiya, President-Treasury Services, Pankti ...
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