Workshop on Case Study: ‘Analytical Skill Development’

In order to hone the analytical skill of the management students and make them aware with the real time problems and issues of the corporate world a Work Shop on Case Study was organized at SMS, Varanasi under the banner of Centre for Entrepreneurship Innovation and Skill Development (A Centre of Excellence of SMS, Varanasi) on 24th August, 2016 for the students of PGDM 1st and MBA 1st semester students. During his inaugural address Prof.P.N Jha (Director-SMS, Varanasi) said that, we at SMS always strive to impart various dimensions of analytical and problem solving skills in the students to make them globally competitive. He said that case study is an integral part of our course curriculum and nurturing the skills in solving the same will not only help the budding managers during their course but will also help them to carve a niche in their professional journey. During the work shop Prof. Raj Kumar Singh (Chairperson CEISD) interacted with the students on various dimensions of understanding and solving the case studies. A real case pertaining to the Crisis of Maggie Noodles was provided to the students in advance and Prof. Singh discussed the same with real time examples of Nestle India. He discussed the various approaches for solving the case studies along with the technical writing aspect and presentation of same. The work shop was organized by keeping in mind the forthcoming Case Chase Contest to be organized at SMS, Varanasi.

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