Digital Marketing is a form of marketing that involves using technology for the purpose of promoting a business. We discussed Digital Marketing in detail in our previous article, if you missed it, you can check it out here: http://smsvaranasi.com/blog/what-is-digital-marketing/
Every business, big or small, needs to practice marketing in order to flourish and to make an optimum profit by its offerings. Marketing is one such tool that makes the process of bringing in consumers faster and letting people know about the business. The use of Digital Marketing makes it easier for commerce to showcase its product or service to the target audience in an effective manner.
The target market depends upon the offered commodity or service and its use, for example, Firm A produces Diapers for children. We know diapers are purchased by parents or guardians raising a newborn child, so the target market for this product would be men and women between the ages of 20-30 years. With the use of Digital Marketing the product can be targeted towards the audience through platforms which are being used by the target market.
While studying Digital Marketing we must take in consideration the factors which play a key role in the marketing process. Important things like the quality and other crucial factors of the product/service should always be checked and improved to ensure the best results from marketing it. No amount of marketing can make a bad product survive for long in the market, as consumers are the ultimate judge.
Let us dive into the constituents of Digital Marketing and what all you need to know about them. But first, we must know that this field is ever-growing and developing as the world is only getting better and better with the use of technology and, thus, Digital Marketing will prosper and include more concepts which can further be studied.
The following are some important modules that one must be knowing when planning a career in Digital Marketing or practicing it –
SEO is a process of managing the content online or a website in a manner that it appears on search engines according to its aptitude. It helps in recognition of the content by giving it visibility on search engines, like Google, Bing, etc.
You must have searched about something on Google, let’s say you searched about ‘Places to visit in Australia’ and you found many articles on the first page itself. How does Google arrange the articles on its pages? The answer is SEO. Google analysis the use of SEO on a website or content and accordingly decides the order of the search results. Thus, SEO boosts up your online work by increasing its visibility on the search engines.
There are numerous things to learn in SEO to be able to perform it, but once you have attained the required knowledge you can use this process to boost up your online work.
Search Engine Optimization can be broadly categorized into two categories –
Under these fields there are various aspects that one must know about, such as shown in the following table –
|On-Page SEO||Off-Page SEO|
|Optimum Titles and Description||Link Building|
|Proper URL Structures||Social Media Marketing|
|Apt Keywords||Social Bookmarking|
|Understandable Textual View||Guest Blogging|
|Proper Images and Alt Tag||Influencer Marketing|
|User-Friendly 404 Pages||High-Quality Content|
|Best Quality Content||Reviews|
The above mentioned are written with the help of https://ahrefs.com/
We can say that Search Engine Optimization is one of the most vital processes involved in Digital Marketing.
This is a very crucial part of any kind of Marketing. Content Marketing involves attracting consumers and promoting your product/service with the optimum use of content. No type of marketing can work if the content of your website or webpage is inadequate or of low quality.
‘Content is the king of the land of Marketing and SEO is his right-hand”
The strategy used to make the best use of the content to make your business grow and develop can be summed as Content Marketing. It is a continuous process as your content will keep your audience intact only if you’re able to maintain the quality and quantity of the content.
As quoted by the Content Marketing Institute,
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Content Marketing involves specialization and can be done by someone who has enough experience to understand the needs of the firm, as well as, the customers or prospective customers. Thus it bears many fruits for the organization such as –
The process of Content Marketing is research-oriented and involves a number of steps to achieve the best results. It is not just to create content but also to promote it and analyze the response of the content, thus the job of a Content Marketer is a significant one.
In the most basic terms, Social Media Marketing is the process of using social media to promote a business. The use of Social Media has become so prominent in the digital industry that it has earned this right to be called a platform for marketing. And it has rather become a preferred platform as most of the people in today’s era use social media for various purposes making it a resourceful platform.
Social media platforms, such as Twitter, Instagram, Facebook, etc give a benefit wide range of audience and it is the firm’s responsibility to understand the type of audience their chosen platform offers. The target audience should be using the chosen platform so that maximum outreach is provided for the product or service.