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  • BBA in Marketing

    • July 10, 2020
    • Posted By : Priyambika
    • Comments Off on BBA in Marketing

    Bachelor of Business Administration (BBA) in Marketing is the study of various marketing concepts such as pricing, promotion, product design, market analysis, and research, selling, distribution, and so on. This program teaches students the fundamentals of marketing and equips them with various skills and techniques to promote their services, products, or company. It trains students to address real-world industry challenges and solve them. 

    Marketing is perhaps the main aspect of a business. Each organization concentrates on promoting its products to reach a wider audience. So, the organizations/companies are always in search of talented people who can increase their sales through marketing.

    Students will acquire exposure to several core subjects like the advertising idea suggests that to fulfil the authoritative targets. An association ought to foresee the requirements and needs of expected purchasers and fulfil them more successfully than its rivals in the market.

    More extensive viewpoint in the business globe assists candidates with learning the information on the business and going about as a pioneer to make choices in the business world. This undergraduate degree is intended to give wide information on the useful parts of an organization and their interconnection. Furthermore, the BBA Marketing program prospectus is arranged to give the understudies a fundamental comprehension of Marketing instruction to the candidates and to prepare them in relational abilities successfully which teaches business abilities.

    It covers major aspects of marketing like branding, promotion, product management, market research, creating marketing strategies, consumer behaviour, market analysis, economic analysis, collecting customer feedback, and so on. 


    The eligibility criteria for admission in the BBA marketing program is based upon the institution at which the student is applying for. There are numerous institutions which offer BBA Marketing courses in our country. However, each institution has its own set of rules and regulations which should be satisfied by the candidate to get admission. Students must secure a minimum required percentage in 10+2 from any stream. However, the minimum required percentage may vary from one institution to another. The details of the eligibility criteria and the minimum percentage required will be given on the official website of the institution.

    Duration of the course

    This is a 3-year undergraduate course that is divided into 6 semesters. Each year consists of two semesters and each semester is six months long. Students will learn new marketing concepts after every six months.

    Why BBA Marketing?

    This course incorporates traditional as well as new methodologies towards promoting and empowers the students to manage real-world issues in the industry. The specializations which are provided in this course are advanced social media marketing, search engine marketing, special product marketing, 

    business marketing operations, integrated online strategies, and so on. The students should work on practical circumstances that will lead them to high salary jobs and great positions in related companies and organizations.

    After finishing this course, students can also apply for jobs in government sectors. Students can also pursue Masters in Business Administration after graduation. 

    Who is this course for?

    This program is highly suggested for students who want to excel in the field of marketing. Also, this program is ideal for students with a strong awareness of current affairs, communication skills, problem-solving skills, and leadership qualities.

    Specializations in BBA Marketing

    There are many specializations in this program. Each specialization has its own objective.

    • Bachelor Certificate in Internet Marketing
    • Sales and Merchandising Studies
    • Marketing Research
    • Accounting and Bookkeeping
    • Business Marketing Operations
    • Business Economics Programs
    • Business Management and Operations
    • Search Engine Marketing & Usability
    • International Marketing
    • Marketing for Apparel and Accessories
    • Marketing for Travel and Tourism Operations
    • Entrepreneurship and Small Business Development
    • Special Product Marketing
    • Advanced Interactive Marketing & Measurement
    • Advanced Mobile Marketing
    • Advanced Email Marketing
    • Integrated Online Strategies
    • Advertising Management
    • Advanced Search Engine Marketing
    • Advanced Social Media Marketing
    • Interactive Marketing


    The admissions to this course are done through both merit basis and entrance exams. The trend of conducting entrance exams for admissions in BBA in Marketing is growing each year. Students must give entrance exams like NMAT, SET, SAT, etc. in order to get admission to the BBA Marketing program. A few institutions may even conduct their own entrance exam and select the candidates depending on their test scores. Some colleges/universities will give direct admission to students purely based on their 10+2 percentage. 

    Selection process 

    The selection procedure may be different from one institution to another. In some colleges/universities, students will be shortlisted based on their entrance exam scores. And the shortlisted students must further attend group discussion and personal interview. Those who clear all these tests will get admission. 


    • Entrepreneurship Development & Project Management
    • Distribution Management & Logistics
    • Direct Marketing
    • Research Methodology
    • Management Information System
    • Industrial Marketing
    • Strategic Marketing
    • Market Research
    • Business Finance
    • Rural and Agricultural Marketing
    • Retail Marketing
    • Services Marketing
    • Managerial Economics
    • Rural & Agricultural Marketing
    • Business Communication
    • International Business
    • Fundamentals of Information Technology

    Career prospects

    Marketing is a significant division in each organization and association. There is always an opening for good and talented marketing executives and managers. Candidates who are searching for a profession in the marketing field can apply for jobs in reputed organizations. There is a huge scope for the aspirants who have finished their BBA in marketing.

    Candidates can apply for a wide range of positions such as –

    • Brand Manager
    • Marketing Manager
    • Marketing Executive
    • New Product Manager
    • Sales Manager
    • Advertising Manager
    • Market Research Analyst
    • Marketing Communications Manager

    Candidates can apply for jobs in different sectors like –

    • Media houses
    • Market research firms
    • Travel, tourism, and hospitality firms
    • IT firms
    • Industries/Manufacturers
    • Brand Management firms
    • Advertising Agencies
    • Retailers
    • NCs
    • Event Management firms

    Popular companies and organizations like Amazon, TCS, Wipro, SBI, Deloitte, Nestle, Deutsche Bank, Capgemini, etc. will recruit candidates. 


    The average salary package for students who completed BBA in marketing is 5 lakhs per annum. However, it may increase based on your skills and experience.

    Best institutions to pursue BBA in Marketing course

    1. Symbiosis Centre for Management Studies (SCMS) Pune, Symbiosis International University
    2. Mithibai College, Mumbai University
    3. Anil Surendra Modi School of Commerce, NMIMS University, Mumbai
    4. Christ University, Bangalore
    5. Keshav Mahavidyalaya, Delhi University
    6. Shaheed Sukhdev College of Business Studies, Delhi University
    7. HR College of Commerce and Economics, Mumbai University
    8. Indian Institute of Management (IIM), Indore
    9. Indian Institute of Management (IIM), Rohtak
    10. DeenDayal Upadhyaya College, Delhi University