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  • BBA in Retail Management

    • July 24, 2020
    • Posted By : Priyambika
    • Comments Off on BBA in Retail Management

    Bachelor of Business Administration (BBA) in Retail is a three-year undergraduate course that deals with retail management. It covers a wide range of topics such as retail branding, sales management, communication, retailing fundamentals, human resource management, organizational behaviour, marketing principles, economics and so on.

    The course covers all the essential parts of the retail business and furnishes an understudy with the vital information and range of abilities to prevail in the retail business. 
    The principle focal point of BBA in Retail Management course spins around the investigation of exercises, for example, buying, stock control and the executives, workforce and asset the board, promoting, marketing, the executives of funds and so forth The course educational plan of BBA in Retail Management is so planned as to give an understudy a through and through information for the working and oversight of a retail foundation. Understudies learn key ideas, for example, advertising, client relationship the board, techniques utilized in retailing, human asset the executives and so on 

    Since the course additionally includes the investigation of subjects, for example, marking and brand the executives, understudies can likewise search for occupations in related enterprises subsequent to finishing a BBA in Retail Management course. BBA in Retail Management is a decent course for an understudy who has an interest or is talented in overseeing constantly the everyday and long haul tasks of a store. Alumni of the BBA in Retail Management course are able to adequately deal with the inventory, coordinations and stock administration of a retail foundation or of the retailing tasks of an organization. Understudies are additionally prepared in direct-managing clients including critical thinking and associations to help connections and deals.


    The eligibility criteria for the BBA in Retail course are as follows –

    • 10+2 training finished from a perceived instructive Board. 
    • Trade subjects as the fundamental subjects of study at the 10+2 level. 
    • A base total score of half (45% for SC/ST/OBC up-and-comers) at the 10+2 level.

    Course duration

    The total duration of the BBA in Retails course is for 2 years. It totally consists of six semesters and each semester is six months long.

    Why choose BBA in Retail?

    • As the worldwide market is growing each day, new items are incorporated every day, the opposition is getting higher consistently. In this situation, there is a popularity for people with a degree and information on retail the board as they are the ones who can allow the organization to cruise without a solitary misfortune on the lookout. 
    • The work of instructor/educator in a few colleges and universities subsequent to accomplishing higher capabilities is consistently an open alternative for the alumni after the finish of the course. 
    • One can choose further examinations, for example, a Master’s Degree, etc.

    Who is this course for?

    • This course is appropriate for individuals who realize how to manage clients. They ought to have the ability to tune in and improve their exhibition as indicated by the requirements of the clients. 
    • This course is suited for the individuals who have to persuade power and are fully informed regarding their insight into changing item costs on the lookout. They ought to be serious to endure the market. 
    • This course is reasonable for the individuals who can show their innovativeness in the fields of retailing. They should help the firm where they are working by retailing a large portion of the items delivered by the organization.

    Admission process

    • Most organizations offering the course concede understudies dependent on their exhibition in a pertinent passageway test, trailed by a series of Personal Interviews. A few organizations lead their own passageway tests for offering affirmation. Affirmation measure, by and large, fluctuates across universities. 
    • A couple of establishments likewise give direct confirmation dependent on the competitor’s score at the 10+2 level.

    Selection process

    Most of the colleges/universities choose candidates depending on their merit level. The shortlisted candidates must clear personal interview and group discussion in order to get admission for the BBA in Retail course.


    Semester 1-

    • Principle and Practices of Management
    • Basics of Economics
    • Basics of Financial Management
    • IT Concepts
    • Retail Environment
    • Environmental Studies

    Semester 2-

    • Business Statistics
    • Basics of Marketing
    • Buying, Merchandising and Category Management
    • Basics of Logistics and Supply Chain Management
    • Business Law
    • Basics of Operations Management
    • Life Competency and Presentation Skills

    Semester 3-

    • Vendor Management
    • Retail Sales Management
    • Statutory & Legal Compliances in Retail
    • Consumer Behaviour
    • Store Location Identifying, Design and Layout Planning
    • Research Methodology

    Semester 4-

    • Basics of HRM
    • Entrepreneurship Development
    • Franchisee Management of Profitability
    • Store Operation Management and SOP Implementation
    • Warehousing Management
    • E-Business

    Semester 5-

    • Visual Merchandising
    • Brand Management
    • Basics of MIS
    • Family Business Management
    • Digital Marketing

    Semester 6-

    • Retail Strategy
    • Risk and Insurance Management
    • Introduction to Mall Management
    • Business Ethics and Governance
    • Customer Relationship Management-CRM
    • Logistics Information System
    • Summer Internship/Project work

    Career opportunities

    With an expected worth of around USD 1 trillion, the Indian retail industry is the fifth-biggest on the planet. It represents a significant piece of the Indian economy and has a significant offer in the GDP of India. Furthermore, there is a colossal score for development in the metropolitan just as provincial retailing in India. Consequently, it is very obvious that this colossal industry offers limitless vocation openings and huge extent of development for Retail Management experts. 

    BBA in Retail Management course empowers an understudy to take advantage of this conceivably remunerating industry and gives them the necessary abilities to succeed. Since the course has an adaptable educational plan including parts of financial aspects, showcasing, visual marketing, deals, marking just as client service, there are tremendous roads of vocation openings open for BBA in Retail Management understudies. 

    One significant disadvantage to working in the Retail business is the low beginning pay rates however with adequate experience, experts can make a decent procuring in this field. In addition, the sheer number and assortment of occupation jobs accessible for a BBA Retail Management graduate are likewise extraordinary motivating forces to take up this course.

    Students can likewise apply for various courses such as –

    • Legal Aspects of Management
    • Introduction to Financial Markets
    • International Trade Business
    • Fundamentals of Computing
    • Business Ethics & Corporate Governance
    • Human Resource Management
    • I.T. in Retailing
    • Introduction to Materials Management & Production
    • International Retailing
    • Business Statistics
    • Basics of Financial Management
    • e-Commerce
    • Introduction to Business Accounting
    • Business Economics, Theories, and Applications
    • Customer Relation Management and Customer
    • Entrepreneurship & Small Business
    • Business Communication & Professional Ethics

    Students can go into different field such as –

    • Merchandise Knowledge
    • Manufacturing Companies
    • Retail Operations
    • Departmental Stores
    • Warehouses
    • Retail Information Systems
    • Logistics and Warehousing
    • Exporting Houses
    • Store Functions
    • Stores Management
    • Mall Management
    • Educational Institutions
    • Supply Chain Management
    • Sales and Marketing
    • IT and IT Enabled Services Companies
    • Visual Merchandising
    • Health Care Industry
    • Banking, Finance & Insurance Companies


    The average salary package for the graduates of BBA in Retail courses is 2 to 4 lakhs per annum. 

    Best institutions to study BBA in Retail

    1. Indira Gandhi National Open University – IGNOU, New Delhi, Delhi
    2. Chitkara University, Himachal Pradesh
    3. Culinary Institute of India – CII, West Bengal
    4. I.K. Gujral Punjab Technical University, Punjab
    5. Delhi Degree College – DDC New Delhi, Delhi
    6. Aditya Kiran College of Applied Studies – AKCAS, Kerala
    7. Heights Institute of Fashion and Technology New Delhi, Delhi
    8. Diamond Dart Academy – DDA, Chennai, Tamil Nadu
    9. Andhra Loyola College (Autonomous), Vijayawada, Andhra Pradesh
    10. Apex Professional University – APU, Arunachal Pradesh
    11. School of Business Management, Greater Noida
    12. Madurai Kamaraj University, Madurai
    13. Quantum University, Roorkee
    14. Lovely Professional University, Jalandhar
    15. Jagannath University, Jhajjar
    16. Symbiosis Skills and Open University, Pune
    17. University of Petroleum and Energy Studies, Delhi
    18. University of Technology and Management, Shillong
    19. Sun Rise University, Alwar
    20. LPU, Delhi
    21. Amity University, Noida
    22. Symbiosis University of Applied Sciences, Indore
    23. University of Petroleum and Energy Studies, Dehradun
    24. RIMT University, Punjab

    BBA in Retail needs another age of keen retail experts of worldwide type, and this course means to outfit such qualified up-and-comers with abilities in the accepted procedures followed across the globe in retail. Retail Managers are answerable for: 

    • Regulating a store’s tasks and staff. 
    • Utilizing visual plan procedures to improve the deals of items. 
    • Guaranteeing that a store works productively and beneficially. 
    • Guaranteeing that the store’s representatives perform enough. 
    • The store’s deals and representative timetable. 
    • Settling issues editing in the store. 
    • Planning a store’s exercises. 
    • Dealing with a solitary division in a store, or the whole store.