Important Things Every Graduating Marketing Student should know: Part 2
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01
Marketing:
Marketing is not just about branding or awareness but making money as well:
Such days gone for the marketing department for happy messages and to Sales for revenue -- today, the two must work together completely . We keep talking about how everything you do should benefit your company, but have not said what that benefit is. The benefit is simple which is revenue and What is the return on investment of that email send ? tweet? press release? Each of these efforts should be positioned to represent your company culture, but they need to fit into the sales cycle. Monetary value is there.Marketing does not have to be evil:
The negative connotation surrounding marketer, public relations professional, etc. is pretty pervasive. But that doesnt mean its okay to act out these stereotypes. Do not lose your morals and ethics when you graduate . they need to be omnipresent in your marketing career.Marketing is more than big brands and agencies:
It is actual and well said and when you can work at a marketing agency, you could work for a big brand like Nissan or Pepsi. Options are a lot .When we talk about working in-house at technology company or A small business or A hospital or Just because your professors only talk about the campaigns big brands have executed, it does not mean those are the only marketing jobs out there.Marketing is a balance of art, science, and tech:
Many marketing curriculum focus on the art. You design advertising campaigns, brainstorm billboards, and storyboard commercials for companies. Now a days marketing is critical in visualizing calls-to-actions, writing landing page copy, and launching products. All above, marketing is more than that .The importance of a data-driven mentality in point one. Beyond that, you need to embrace the infusion of technology in marketing. Technology offers marketing fresh and more efficient routes to market, along with exciting prospects such as the capability for personalized, one-to-one marketing at scale. On the other hand, the marketing department is having to learn new skills, take on responsibilities and build other relationships within the organization.Personal:
Being afraid is not wrong:
if you ever get to that point, its too late. If you emerging an idea or opinion on something being discussed at an internship or on at your first job. Experience always helps create proper judgment, not ideas. The person who is capable of thinking of the next big thing, it is just a matter of not being afraid to share it.Make hard skin:
As a marketer, who is doing marketing have to deal with complaining customers, social media bashes, unresponsive sales reps, frustrating clients etc and through it, all you have to answer and let them feel like they are always right. If you get too emotional over how people treat you, you wont last in the business.Take all negative feedback as constructive criticism, and spin it into something positive.Make yourself own best case study:
Prove your skills by marketing yourself. So, do not wait for someone else to give you the opportunity. There is a number of ways to complete this:- Write content – write your own blog or for an existing blog its demonstrating your knowledge and writing ability to prove.
- Build your social media reach and Start conversations on Twitter or leverage LinkedIn to connect with other professionals for getting maximum reach.