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MBA from non-metro cities: A leaf out of IIM book

Indias job market seems to be warming up to new opportunities. The new year brings joyful tidings in its wake and Campuses are signaling green to placement Companies. The quantum of offers, salary, diversity of recruiters and pre-placement offers: all signal a positive hiring in 2018. Job offers have increased considerably across campuses in 2017. India seems to have job seekers looking for government jobs and yet technology is a big favourite. Average hike in India was at 10%, compared with Japan 2%, and UK 2.9%.   Trends in non IIM B-schools  

  • A recent report revealed that MBA graduates from tier-I universities often start  their career with sales only to switch to other roles within a few years.
  • Product managers and marketing managers account for more than 18 percent and 11 percent of MBA employees, respectively, (from tier-I b-schools).
  • It also highlighted that  66 percent of tier-I sales managers join high  sized companies like: business-to-business companies, IT, industrial or chemical firms to pursue diverse managerial functions.
  • 6 percent of the tier-I sales managers join FMCG (Fast moving consumer goods) companies as they further into the field of core sales.
  • A few who get their career start in sales in FMCG companies get promoted to marketing team.
  • Disruptive and constantly evolving business world is transforming how organisations work. It pushes companies to handle uncertainties and leadership qualities and not just usual managers.
  Winds of change:  
  • These changes have led the top management institutes to relook at their curriculum and innovate on existing course delivery.
  • XLRI has introduced a compulsory course on Sustainable Development and Corporate Sustainability. Electives designed around strategies like: Bottom of Pyramid technique, Resource Based Strategy and Sustainable Superior Performance goals.
  • IIMA has introduced courses on new age topics like: entrepreneurship, sustainability and design thinking.
The curriculum changes are conscious attempt to help their tutees remain on top of industry trends. Similarly, To cater to the demand for managers with niche market, IIM Calcutta started a PGP for Business Analytics The  annual compensation for the niche managers was at 17.14 lakhs.   The leaders in making:   An MBA program especially in India is gradually gaining weight which was earlier enjoyed by the western counterparts. Both  fresh graduates as well working professionals and even females are opting to be an MBA in India due to high return on investment (and career advancement opportunities). All institutes offering the full-time MBA program in India are experiencing rush of applicants. This is because they train the students to hone multiple skills and to  qualify for high profile jobs nationally and internationally. MBA colleges in smaller cities of the country also witness a rush in number of students each year. The individuals who wish to or are already pursuing the degree understand the benefits of the course in long run. An MBA receives not only a better job opportunity but also the best lifestyle than his compatriots opting for other traditional courses. Several factors lead to selection of MBA program enrollment including better employment opportunities, multi skills development, higher salary packages, career progression, etc. While the reason of student for seeking the MBA program vary but why should be the characteristics of successful MBA seekers.   An MBA program is  challenging and requires constant dedication to achieve the advantage streak synonymous with the course. Other changes that are notable include:  
  • Value based curriculum:Companies are now looking at the right personality, shared values and emotional intelligence of the recruit. The MBA Students now mentor  underprivileged children from the nearby schools to understand importance of social change.
 
  • Faculty feedback: The holistic development of the future leaders depends solely on degree of focus on pedagogy. MDI, Gurugram hosts two days retreat to host a brainstorming session on the evolving management landscape and implement changes to the curriculum. Weekly faculty meets are held to discuss innovations towards course delivery. This allows faculty to introduce courses faster in the classroom with an aim to get teaching feedback and share best practices in delivery. Out of the classroom assignment and experiential learning modules are fastly becoming an integral part of the curriculum.
 
  • Global outlook : In globalised world it is important to bring global expertise to curricular activities.  IIMA has already partnership with 82 international B-schools for its student exchange programs. More than 150 students have scored global exposure and 90 international students have came to IIMA campus through such exchange programmes as a part of cultural sensitivity.
 
  • Personality Development initiatives: The personality development programs that the new age schools like SMS Varanasi focus on is focusing on a comprehensive grooming agenda without actually making the person lose their core personality differences (Hence sustaining the diversity in workplace). With the world concentrating on India as the business reason due to its teeming population, business in rural India, bottom of Pyramid technique: it is all working out in the advantage of a b-school graduate. Hence a student in a tier-1 and I tier-2 cities or those already working in rural area can be the next people on the front. Many schools are already chalking out this opportunity to hone their students in being grassroot connected.
 
  • Women to The front: The average age of female students in Indian institutes for an MBA course, range between 27 to 33 years. This comes laden with familial responsibilities and pressure. A poor work-life support system observed frequently in the Metro cities also raises concern. India also consistently has one of the leading lowest labor participation rates for women. The Indian education system also doesn’t recognize and prepare women by refusing to acknowledge their contribution.  The women also fail to get appropriate encouragement pattern from their partners as to balance or to go slow or look for work-from-home opportunities. They receive little help in childcare and household activities. Top b-schools are already working on to bring in students with diverse Education background and women into their classes. Theses B-schools across India are making their presence in local and global management landscape.
Zooming in Details:   MBA courses took to a different culture for past few decades. Small, nondescript Institutions with a shortage of skilled faculty, inadequate resources, absence of industry links, inadequate admission etc.  churned out low level management graduates. This lead numerous reports touting the quality of an Indian MBA to have decreased drastically and made students seek international schools. The problem was recently diagnosed and corrected by the AICTE by taking tough stance against  erring b-schools and ordering closure. The best way to improve employability skills is to knowing your work from day 1. A fresh MBA student should know what he wants and how will he be able to fulfil their expectations. On a positive look, TeamLease Employment report, found a clear divide between big cities and small cities. Hiring in tier-I cities and high end companies is already better. A large part of Indias workforce is in the informal economy. Past year has seen Demonetisation and GST as a dent to both salary level and job openings. The good news is that this year the trend looks better with the demand for freshers on campus on a rise. The placement process in non IIM B-schools like: Birla Institute of Management Technology, Great Lakes Institute of Management in and Management Development Institute have  seen a good response from recruiters. Axis Bank Ltd, Goldman Sachs, HSBC and PepsiCo, Tech Mahindra Ltd; Deloitte, EY India; Hindustan Unilever Ltd, Nestle; and Crisil Ltd were the lead recruiters across b-school campuses.


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