Beyond Campus Placement: The Startup Scene as a Bridge to Success.
The majority of Indian students aim to get the best of the upcoming placement season and in the rat race, robust preparations are made by both the institution as well as the individual himself. A few of these turn entrepreneurs and say goodbye to the lucrative career packages and tread their own career path. “For if you wouldnt work for your dream, someone else will hire you to build theirs” is an adage that rings absolutely true. Rather than being risk takers, the individuals love to settle for less. Although many join the jobs like Sachin and Binny Bansal duo who were motivated by the Amazon work culture to gain success. The ‘eventifier’ story: Jazel Badur Ferry, Nazim Zeeshan and Mohammed Saud were the trio responsible for kick-start of this revolution. Saying a goodbye to an easy career path and innovated with varied ideas to catch customer focus. After an intense search for the right idea, the idea of integration of social media platforms was finalized. A small market test yielded positive response and then started the journey of the trio to make a huge difference in the way we interact online. The business incubation centre at Chennai emerged as the savior for them and pumped in finances for their idea. The results: Such is the positive trend in the wake of this tracker technology that today leading names like MIT Technology review, The Economist, Being Human foundation, Discovery channel, NASA and Pearson find themselves as the clients of the organization. And pay dollar value in four figures for the service. The trio have surely carved a niche market and are reaping it too. Recently the parent portal of Bookmyshow.com: BigTree Entertainment Pvt. Ltd. has acquired a majority stake in the organization leading to exit of original investors. The company aims to yield benefit from the analytical skills for furthering their offerings by overcoming social fragmentation yet the original trio remain focused on the original offering. The features: The eventifier helps to manage events easily by:
- Integration of social media platforms like Facebook, Twitter, Instagram among others to a simplified version of the customer views ( hashtags help to integrate)
- A simple to use platform which offers spam protection facility as well.
- Social embedding on the event website which helps other users to view the genuine outlook towards the events
- Customized themes and visualizations help the event organizers to control the look on the event page
- Suitable technology for social displays on big screen
- Further the live feed facility helps to put the trending views immediately
- Push announcement facility
- Event analysis and client feedback for future usage
- Brand engagement
- Social media campaign analysis
- Analysis of environment
- Getting a mentor
- Look for the problem
- Analysis of the possible solutions
- Feasibility study
- Market test
- Analysis of results
- Get funding (preferably Friends, Family or business incubators)
- Market launch
- Result analysis and customer feedback
- Continuous improvement and follow up.