What is the Scope of Mass Communication as a Career in India?
The scope of mass communication has increased in the modern times with the advent of technology, opening many options to pursue good career. As we know India is the largest democratic country and media is its third pillar. So, role of media becomes very important in displaying the unbiased news to the citizens of this country. It also acts as connector between government and the people of this country. Unlike the previous times, when people were unaware of their surroundings and were relying totally upon some sources to receive information.Today every citizen is generally aware and wants to know about each and every action taking place in any part of the world. Till now you would have realized the importance of media. In this era where parents think to make their children a doctor or engineer, the scope of mass communication has exponentially raised. Mass communication is followed by plethora of opportunities in areas and field like :: Advertising Public relations Journalism News reader and reporter Radio jockey Let’s discuss the scope, growth opportunities, course to pursue and many in depth details :: Advertising Advertising is a field which requires good understanding of business and the needs of consumer as per the time. It is the only field where customers are persuaded through oral and dramatic skills. So it requires constant innovation and techniques . Advertising started through conventional advertising agencies but now it has become common through various channels like Radio, TV, Online, Print, electronic agencies. As the competition is at its peak, so every industry relies on advertising to generate their revenues and to popularize their brand which generates the demand of talented people who have the apt knowledge of advertising. The various sub-fields in advertising are: Logo designing Copy writing Art work and designing Social and online media advertising Research Production and printing Public Relations: Public Relations is the act of maintaining and shaping the image or reputation of organization or company in the front of audiences or public. Public Relations play a major role in media industry which require vast skill set which includes: Programme planning : Analyzing problems and opportunities,recommending and planning activities, measuring result. Writing and editing : Public relation often involves reaching the large number of people and persuading them through newspaper,annual reports,speeches,etc. Media relations : Maintaining good relations with media. Speaking : communicating effectively with groups including meeting,presentation. Social media promotions JOURNALISM It is one of the most preferred choice of today’s youngsters as it provides an opportunity to know the ground reality and also to interact with public. With the advent of technology journalism has been further classified into two types: Print journalism : Bringing truth in the front of public at the right time is very crucial. Newspaper which is the source of information is almost read by every people mostly aged ones. It becomes very important to have a good team in this field which includes editor,writer,print journalist,photographer.Putting the unbiased news in forefront is its main role. Print journalism is the oldest form of reporting. It requires highly vibrant employee who are all time concentrated. 2. Electronic journalism : With the advent of technology our requirement has also changed with time. Now young minds of this country prefers to listen news or read it through mobile phones. It has various pros and also some cons over print journalism. Listening news or reading through news apps is more feasible as newspaper can not be carried everywhere and also it summarizes the news within few lines that print media don’t. But all these changes has raised the opportunities in this field to pursue a career. News readers and reporters With time media is diversifying and big expectations are laying with it. News readers are confined to news studio and is responsible for appraising the public about all the news brought by the reporters in a coherent manner. They are also responsible for conducting interview with experts or renowned personality. Organizing debate between spokesperson of different party and trying to bring a variety of opinion to the public. Radio jockey It is the field where you interact indirectly with the public who is listening to the radio and operates or anchors the music programme broadcast over radio. A voice which can attract audience is the prerequisite for becoming radio jockey and good communication skills are also required. Some of the places who recruits for the post of radio jockey are: Red FM Big FM Radio FM Radio Mirchi All India Radio Experts state the Indian media is going to witness an enviable growth, making it the best time to opt for a mass communication course in India. Mass communication is one of the leading industries in India coming in with ample amount of opportunities to pursue a career in it. This was all about the career and growth opportunities in the field of mass communication. I Hope you will choose the right field for yourself and surely accomplish it.