SCOPE OF PGDM IN MARKETING
Postgraduate diploma management in marketing(PGDM-MARKETING) is a most sought after degree by both students as well as corporates in recent times. This PGDM-marketing investigates the fundamental approaches to understand markets and portfolios of product offering. Identifying target markets, market observation and products development are some of the various attributes of this module accessible through Hybrid learning mode. So, before taking this specialization students have to know the PGDM Marketing Scope and what its career opportunities. You might have a number of career opportunities while pursuing PGDM-marketing. It is obvious because marketing could be a broad conception. There are various avenues for marketing students everywhere in India mostly in some developed states like Hyderabad, Mumbai, Chennai, Bangalore, and Delhi. One can have plenty of job opportunities anywhere after post-graduate diploma management in marketing. Out of all the variety of options offered, PGDM in marketing has come out and emerged as one of the most opted for subjects. Marketing is required at every level. From the lower levels of management in order to keep the organization to the top-level, it is one of the most important aspects of management in order to keep the organization going. Marketing is for an organization what fuel is to a car. The function of marketing is to conceive the products, their prices, how and where they have to be promoted. Such activities need to be carried out to check the feasibility of launching a new product in the market. A marketing person needs to be confident, dynamic and must have known about the job they applied for. There are a host of organizations and companies who is looking for talented marketing people. The benefits of enrolling in a PGDM marketing course are that marketing is an all-pervasive activity for the organization and better marketing and promotion of commodities leads to an increase in sales and revenues. 5 main career options in PGDM Marketing along with pay scale: Sales manager: Responsible for a sales manager is to leading and guiding a team of salespeople in the organization. They set salary goals & quotas, build a sales plan, analyze data, assign sales training and sales territories, mentor the members of his/her sales team and are involved in the hiring and firing process. Pay scale: Average pay scale 5 lakhs per annum for the first 2 years (based on the organization). And above 7-10 lakhs per annum in the next 3 years based on skill, experience, and organization. 2.Brand manager: Brand building and promotions are one of the most important aspects of marketing. A brand manager is responsible for activities like advertising, media engagement, and promotions, display the brand at the target places etc. and this is a very dynamic field unlike, sales, monotonous and hectic. In short, it is a brand manager responsibility to create a positive image of the product among the audience. Being a brand manager will keep you on your toes and allow your inventive juices to flow. Pay scale: Average pay scale 6 lakhs per annum for the first 2 years (based on the organization). And above 8-10 lakhs in the next 3 years based on skill, experience, and organization. Market research analysis: A market research analyst can work in media, retail, entertainment, FMCG etc. One has to analyze the present market and patterns and work as per the ongoing trends. You need to assist within the coming up with and building the marketing strategies. Also, you need to design various surveys and research methodologies to gather information. If you have an analytical mindset and interested in research, then this is suitable for you. Pay scale: Average pays scale per year 5-6 lakhs for at the start(based on the organization). And above 15-20 lakhs in senior level year posts. 4.Public relations manager: Role of a public relation manager is managing the information between the organization and public. A promotion manager must shield and enhance the name of the organization through media. He or she has to analyze the organization’s background and culture and make sure no doubts about it among the people. A PR manager has to often switch between multiple projects at the same time. The job involves a lot of traveling too. But, you cannot ignore the pay and rewards that it has to offer. Pay scale: Average pay scale 4-6 lakhs per annum(based on the organization). And above 7-15 lakhs in next 3 years. 5.Digital marketing: Digital marketing is the most valuable carrier option for students with post graduate diploma management in marketing. It has a constant purpose as that of ancient selling, however, the approach is progressive. There are things that come under digital marketing like (SEO)Search Engine Optimization, Pay-Per-Click(PPC), Social Media Marketing, Web content writing and so on. It works for both, B2B and B2C. Digital Marketing is suitable for those who are waiting for technological growth in marketing. With technology advancement, digital promoting is making tons of buzz within the promoting business with the help of various free/ paid digital tools which are available on the web. Some students feel nervous about doing a marketing job. The general assumption of students and parents is that marketing could be a terribly feverish and tedious job. In reality, it’s difficult yet as interesting, provided you’ve got chosen the proper path. One wants steering and sound recommendation before taking a step and once finishing PGDM in promoting. Also, students ought to remember their interests and aspirations. Roles in digital marketing: SEO manager SEM/PPC expert Social media manager Content Writer Pay scale: Average pay scale 3-7 lakhs per annum(based on the organization) And above 6-15 lakhs per annum in the next 3 years. Scope and Opportunities after PG Diploma in marketing management It is obvious that marketing is an integral part of any organization in India and overseas. A trained marketing graduate can play a key role in analyzing the competition, identifying customer behaviours and their needs and can accordingly develop business strategies more efficiently. Certain organizations undertake hard-core sales while others focus more on digital marketing strategies. After your marketing management program, you can choose to go for a sales profile if you have extraordinary communication skills and you don’t wish to do a monotonous desk job. Otherwise, many other doors are open to you. This includes branding, developing marketing strategies, customer relationships, print media, entertainment, promotions, etc. In case you are a more creatively inclined person, you can opt for writing or advertising. A student with PG Diploma in marketing management can work in the research field too if you have an analytical mind and can derive patterns and trends. You need to do introspection, analyze your strengths and think what suits your abilities the best. Key Benefits of Marketing Management Marketing management is full of challenges and hurdles. However, it is the best career choice for all those want to explore new avenues every day Needless to say that it is a very well paid job You will never have a mundane experience. New things will keep coming your way. You will get opportunities to meet new people and get to study various products and market trends Sales and marketing will continue to be an important function in any organization. Hence, the chance of growth is 100% Another key point, working in the marketing field turns you into a more focused and target oriented individual.