A One Day MDP (27th December 2017) was uniquely designed and delivered on the topic Understanding E-Business for Small Manufacturers for Small and Medium scale Manufacturers of Chandpur Industrial Estate, Varanasi in association with Indian Industry Association, Varanasi Chapter at the Venue: MSME-Development Institute, Varanasi. The Workshop was conducted by Dr. Abhishek Srivastava (Asst. Professor, SMS Varanasi), during which he elaborated benefits, usage and importance of using E-Commerce for Small and Medium Manufacturers.
Dr. Srivastava also illustrated the audience with the emerging technique Digital Marketing in association with Social Media Platforms like Facebook, Instagram, Twitter and Blogs which can be helpful for the Medium and Small Scale Manufacturers in acquiring new customers as well as Brand Building over Internet.
The Workshop was attended by around 22 medium and small scale manufacturers of the Chandpur Industrial Estate and Ram Nagar Industrial Estate, Varanasi.
Mr. B.L Verma, Dy. Director, MSME Varanasi & Mr. Rajesh Bhatia, Chairman, Indian Industry Association, Varanasi Chapter were Special Invitees in the workshop. Dr. Anupam Shukla, Coordinator, Centre for MDP , SMS Varanasi proposed Vote of Thanks.