Guest Lecture of Prof.Atul Tandon (Former Director MICA)

As a part of guest lecture series Prof.Atul Tandon (Former Director of-Mudra Institute of Communication Ahemdabad) visited School Of Management Science Varanasi on 2nd & 3rd Nov 2014.Special guest lecture was on Integrated Marketing Communication and was attended by PGDM 3rd and MBA 3rd students.

Guest lecture focused on Integrated Nature of Marketing Communication, Advertising and Branding.

There was also a session on advertising which focused on:

• Advertising ethics
• Creativity in international advertising
• Working of advertisement agencies
• Media
• Ad Planning and execution.

At the end of the session there was an open forum for question and answer session.

In his welcome and inaugural address Prof P.N Jha (Director SMS, Varanasi) enlightened the importance of Integrated Marketing Communication in today’s complex and dynamic business environment. Present on the occasion were Shri.Alok Kumar (Dean-Research and Development) and entire SMS faculty members.

Vote of thanks was given by Shri Alok Kumar (Dear-Research and Development), SMS Varanasi.

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