1. Micro Health Insurance Programmes Available in Rural Area of Uttar Pradesh for Entrepreneurial Workforce
Ashish Kumar Gupta Research Scholar, Faculty of Commerce BHU


Various micro health insurance programmes, have aroused much more interest and hope in meeting health care challenges that face the poor in rural area. In this paper we explore the various micro health insuranceprogrammes, such as Community based health micro insurance, RSBY, National Rural Health Mission (NRHM) etc. available in rural area of Uttar Pradesh which are affect the poor household by the demand and supply of health insurance products and insurance could potentially prevent poor household from falling into the poverty trap. This paper is an attempt to focus on micro health insurance programmes, which are available in rural area of Uttar Pradesh. This is done on the basis of the availability of micro health insurance programmes in India.

2. Basics and Essentiality of an Environmental Report of an Entrepreneur and its aspect to Environmental Management
Anjali Agrawal Nee Bennet Research Scholar, Faculty of Commerce , BHU. K.K.Misra Professor ,Faculty of Commerce , BHU


This paper intends to look at the essential and meaning of an environmental Report ,as we are far proceeding in areas of holistic company approaches we can’t neglect the importance of environmental reporting is an essential need of the hour , we cannot dream of being a developed nation by stampeding all greens as this is the natural wealth after all .Environmental reporting is an seed for a healthy tree of the coming times. All is not perfect number of challenges remain always still the essence to improve will remain as human index of development. This has to have lots of skill development and innovative approaches still are needed but the basic line is the first of all the awareness of environmental reporting

3.Empowering Indian Women Entrepreneurship through Financial Skill Development.
Dr. ShabanaMazhar Assistant Professor (Senior Grade), Joseph School of Business Studies, Sam Higginbottom Institute of Agriculture, Technology and Sciences, Deemed to-be University, Allahabad


Women have come a long way to share the space with males at workplace. But it is ironical that in the land where major financial houses are headed by females most of the females of the country fair poorly on the front of financial education. MasterCard’s index for financial literacy show that in terms of overall financial literacy, India is at the bottom among 16 countries in the Asia-pacific region with 59 index points and the plight of women is just a guess work. Another survey by Visa, found that 34% of Indian women and 29% of Indian men claimed to have no savings. Similarly, it revealed that 43% of Indian women do not discuss matters of money management with their children, due to lack of financial understanding. Though initiatives have been taken for women empowerment by providing vocational training, financial skill development of women has taken a backseat. The initiative of Indian Government of starting aBharatiyaMahila Bank( translated as Indian Women’s Bank) is a small step towards economic empowerment of Indian women but to make it successful further there is a need to develop the financial skill of Indian women for their economic and financial empowerment. This Paper aims to study the obstacles in financial skill development and various possible steps for developing the financial skill of women especially of India.

4.Managing Customer Complaints- A Tool to Enhance Customer Relationship in Hotel and Restaurant Industry for an Entrepreneur
Dr. Richa Sinha Assistant Professor, Joseph School of Business Studies, Sam Higginbottom Institute of Agriculture, Technology & Sciences, Deemed-to-be- University, Allahabad


Complaint management system in the organizations should be so effective that it does not destroy the image of the company and the brand value is not affected negatively. Handling customer complaints is a skill and the organizations today, must focus on the development of effective skills among its employees for a better future. The paper aims to analyse the aspect of Complaint Handling in the area of Customer Relationship Management in Hotel and Restaurant service sector in India. The various types of problems faced by customers in Hotel and Restaurant service sector in the public and private sectors, the frequency of making complaints and the expectation levels of customers regarding the ability of the customer service provider in handling complaints are the main issues of discussion in the paper. The paper is based on primary data. The paper has a practical implication both for the academicians and for the readers. The highlights of the paper can be used for further research purpose and provides knowledge base to the readers. The paper is original in nature. This paper provides historical context for recent developments in the area of Complaint management in Hotel and Restaurant service sector. It can help in improving the complaint management process in Hotel and Restaurant service sector

5.Innovative Learning Approach for an Entrepreneur – A New Dimension for Skill Development
SubasishMohanty Research Scholar,Faculty of Commerce, Banaras Hindu University, Varanasi


Successful strategy execution depends on access to intellectual and operational know-how, customer and supplier relationships, a committed workforce and other such intangibles. The hearts of these intangibles come alive, when the firm invests in human capital. Capital budgeting and financial planning frame work offers very little to guide human capital investment decisions. Manpower costs typically constitute a significant component of operating expenses. Few organisations understand their employee investments beyond the cost of salary and benefits and fewer still understand the return on their investment in employees. The basic need for the organisations is to calculate the returns on the multi-million dollar investments they make each year in their employees. It is the development of our people that has to be at the heart of sustainable economic development .We must invest and support an environment that can harness the energy and aspirations of a vast majority of our people so that they can contribute to and get benefit from this new phase of growth and be part of the exciting future. For the survival of any business, it becomes extremely important that employees be well equipped with skills that make them dynamic, proficient and help them keep up with the speed of the current business terrain. This is because, these are the people who are going to produce, deliver, manage and refine the products and services. Not everybody is born with skills that are good for business and neither would they be inherently adept at such skills. But these skills can be taught to employees across ages and levels. Learning therefore, is an integral activity for all professionals in the corporate world. It is high time that companies take joint and serious efforts towards learning, so that not only they built better people, but also build better results. Preparing young people for roles in the flourishing retail, BPO, hospitality and other service related industries will be very important. We need a broad based strategy to provide rural India access to markets and technology, financial inclusion and human capital development. A close partnership between government, educational institutions and industry can change the entire ecosystem and drive it towards uplifting the skills and capabilities of the nation and achieve this with a scale that is required for our growth ambition.

6.“Role of Industry-Academia interface for filling the Skill Gap from an Entrepreneur”
Tushita Iyer Professor, B.P.H.E. Society’s Ahmednagar College, Ahmednagar


Industry needs academia and can benefit from its capabilities. Teaching research and extension are the trinity of higher education. A productive interface between industry and academia, in the current era of a knowledge driven economy, is critical. Industry Interface is an interactive and collaborative arrangement between academic institutions and business corporations for the achievement of certain mutually inclusive goals and objectives. Institute remain in continuous touch with industry for overall development of their students. Industry needs “ideas”. It has funds, but lacks time. It has Yesterday in mind. Institute needs “funds”. They have time, expertise and can provide ideas. They have Tomorrow mind. Bringing them together gets us Today. There is no Chase, there is NEED! The paper is an attempt to list down benefits from industry – academia interface and would also point out the ways to build the gap so as to develop the skill. This paper also states out the inhibiting factors both from industry and academia and measures to overcome it. Technical education forms the backbone of development of a nation. Industry is the major consumer of technical institution product. The real requirement of industry will be explored only through effective interaction with them. The paper is exploratory in nature and is an effort to create a base for further study

7.Significance of Skill Development for Information System Audit & Control for an Entrepreneur – A Study
Dr. Jitendra Kumar Singh Technical Of?cer & Course Coordinator, Central University of Tibetan Studies (Deemed University), Sarnath, Varanasi


To attain the profitability and service, large & medium size organizations already integrated the computer software, hardware as well as communication technologies with their business strategies. The proper exploitation of information systems strongly influences business competitiveness, which is no longer a matter of choice but a matter of survival in the market place. Clearly, the application of information systems, not just its development, is a key to success in the competitive global economy. Therefore, audit and control of information systems is becoming an important function in today’s business organization in order to safeguard assets, maintain data integrity and achieve the goal of organization effectively and efficiently. The aim of the present study is to focus on the need of information system audit due to which the skill development requirement generated significantly for the information system auditors in order to conduct effective information system audit. Further, paper attempts to reveal the percentage of Chartered Accountants completed the Post Qualification Course on Information System Audit (DISA) as on April 01, 2012 in the State of Uttar Pradesh and Madhya Pradesh. Furthermore, the paper also indicates the percentage of Chartered Accountants in Uttar Pradesh & Madhya Pradesh regions completed the said course as on April 01, 2009 and compares with the percentage of April 01, 2012 in order to depict the progress in both the States separately. Lastly, it also compares the total DISA of Uttar Pradesh & Madhya Pradesh regions as on April 01, 2009 and April 01, 2012.

8.Entrepreneurial Workforce Diversification For Its Development And Challenges – Past And Future
K.Pragathi Research Scholars, Rayalaseema University


Abstract: From the centuries, it is primary belief that workforces for the organization are important and they can’t be substituted. It differentiate the what exactly organization is. But with changes in the external environment like globalization the workforce’s tremendous shift in their nature towards work and the skill sets which makes the business organizations now paying utmost attention to judge the available workforce in 3 categories .i.e. Skilled, Semi-skilled and unskilled such that the best knowledge & skill can be captured and utilized for the developing of organizational competitive advantage. Thus the current paper through a light on how the workforce (skilled) developed with changes taken place from past few generations and further what challenges there are going to be encountered.

9.Prathista Industries Limited: A Rural Initiative
Dr.Hari Govind Mishra Assistant Professor, School of Business, Shri Mata Vaishno Devi University, Jammu Prof. Piyush Kumar Sinha Professor, Indian Institute of Management, Ahmedabad Ms Surabhi Koul Research Scholar, College of management, School of Business, Shri Mata Vaishno Devi University, Jammu


PIL is an ISO Certified Company with a deep routed resolve to develop ORGANIC SUBSTITUTES for all presently available CHEMICALFERTILIZERS and had tremendously succeeded in its mission with a wide array of INNOVATIVE & ECO FRIENDLY Bio organic Manures which involved conversion of wastes (Gluten) into National Wealth. Prathista Industries Limited (PIL) is a established and recognized APbased technology driven MNC involved in Manufacturing of eco – friendly products catering needs of Agriculture, Veterinary/Poultry and Neutraceutical segments and specialized in developing import substitutes with Organic certification by recognized agencies with in – house R&D expertise. Prathista has launched THIRD GENERATION NEW MOLECULES (ORGANIC FERTILISERS) for the benefit of various Agricultural crops to gradually supplement and substitute chemical fertilizers.

10.Women Entrepreneurship:-Problems, Prospects & Opportunities
Dr.Pavnesh Kumar Assisatnt Professor, Department of Business Management, Indira Gandhi National Tribal University, Amarkantak(MO)


Since ages India has been men-dominated country. But, time is changing now. Women in India have outraged the fact that since hundreds of years they had been following the orders of men. They now know their rights and duties and with the spreading awareness amongst the women they are now no less then the men. They are walking with men at the same pace in each and every field. Following this latest trend, women are no less and backward any more. Many women have established their own economy i.e., entrepreneurial empire and are now ruling their world as they wished to. The hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society. Skill, knowledge and adaptability in business are the main reasons for women to emerge into business ventures. “Women Entrepreneur” is a person who accepts challenging role to meet her personal needs and become economically independent. A strong desire to do something positive is an inbuilt quality of entrepreneurial women, who is capable of contributing values in both family and social life. This is great news. But, a part of women in some parts of the country still do not know their power. They don’t know that they can break the domination over men and move on, walk on and ?ght for their freedom. They can live like princess in their own Disney world. Entrepreneurship has been a male-dominated phenomenon from the very early age, but time has changed the situation and brought women as today’s most memorable and inspirational entrepreneurs. It is estimated that women entrepreneurs presently comprise about 10% of the total number of entrepreneurs in India, with the percentage growing every year. If the prevailing trends continue, it is likely that in another ?ve years, women will comprise 20% of the entrepreneurial force (Saidapur et.al, 2012). In almost all the developed countries in the world, women are putting their steps at par with the men in the field of business. Recent statistics confirm that women’s economic activities play a crucial role in the growth of many of the world economies(Minniti et al., 2005 as cited by Roomietal.). Most of the work conducted considered women’s motivations to start a business and the subsequent effect of those motivations on growth(Lerner et al., 1995; Buttner and Moore, 1997), the effect of their location, urban or rural, on business performance(Merrett and Gruidl, 2000), and the effect of the size and sector on business development (Du Reitz and Henrekson2000).Studies reveal that small businesses in creative areas like fashion are considered as the depository of the traditional skills and creativity necessary to penetrate or/and extend markets and can provide stable employment and income generation to the diverse communities and to those with different levels of education (UNIDO Report

11.Women Entrepreneurs Developing Platform by Web Based Advertising (WBA)
Dr. Bhagwan Singh Head of Department, Department of Marketing & Supply Chain Management [M&SCM] Chairman, Management Research Circle, SBMS, CUHP, Chairman, Management Society, SBMS, CUHP School of Business & Management Studies [SBMS], Central University of Himachal Pradesh [CUHP] TAB Shahpur, Dharamshala, H. P.


Women entrepreneurs are getting acquainted with the latest technologies by using Internet. They are taming themselves to fight in this virtual competitive world. The internet world is helping as a support system to these leading ladies. SNS i.e. Social Networking sites, WBA (Web based Advertising) and Internet Based Marketing (IBM) are the new bases on which women are developing to get through their enterprises on world scenario. There are vast opportunities for women entrepreneurs on Virtual World to lead their enterprise and one more tool they are using is Internet Based activities. This paper is an attempt to compare the previous studies with the current scenario and to explain the benefits which may be availed by WBAin the development of women entrepreneurship and Women entrepreneurs

12.Founder Entrepreneurs’s Negative Behaviour & Corporate Image of the Firm: A Case Study
Abhishek Kumar Dokania Senior Research Fellow, Department of Management Studies, Indian School of Mines, Dhanbad (Jharkhand) RambalakYadav (Corresponding Author) Senior Research Fellow, Department of Management Studies, Indian School of Mines, Dhanbad (Jharkhand) Govind Swaroop Pathak Professor, Department of Management Studies, Indian School of Mines, Dhanbad (Jharkhand)


The present study attempts to builds an insight on the relationship between the founder entrepreneur behavior and corporate image. The image of the founder entrepreneur not only influences the attitude, behavior and performances of employees and myriads of stakeholders. founder entrepreneur image is also an important determinant of the organizational reputation which ultimately depicts the success or failure of the organisation. Case study methodology has been adopted to conduct the study. Findings of the study show the existence of significant relationship between the founder entrepreneur behavior and image of the organization. Based on the findings of the study the implications and scope for further scope are discussed.

13. Corporate Entrepreneurship: Evidence from Companies of the Informational Technology Sector
Rajesh Kumar Junior Research Scholar, Department of Management Studies, Indian School of Mines, Dhanbad Dr. Govind Swaroop Pathak Professor, Department of Management Studies, Indian School of Mines, Dhanbad Dr. Mrinalini Pandey


Corporate entrepreneurship has been used around the world by major companies for several decades. It can be effectively used to create a new product line or a new service, which can increase profits and hence increasing their long-term success. It is based on the concept of using entrepreneurial skills within an established firm by encouraging innovation by employees. These employees can use start-up business techniques within a firm to create new products or services from existing products or services, or create new innovative products or services for the company. The present paper is an attempt to study Corporate entrepreneurial actions of select IT organizations adopted the case study method. Based on the findings further research questions are provided.



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