1.Performance Assessment and Management in the UK House Building Industry:A case study of Barratt Developments.
Stifanos Hailemariam: Professor at College of Business and Economics, Ministry of National Development, Eritrea NE Africa.
Azieb Hagos: PG Student at ACCA (Association of Chartered Certified Accountants) UNDP, Eritrea NE Africa.


The year 2008, in particular the months of September and October, will be remembered in the World’s history by global financial crisis or meltdown. Many financial institutions in the USA became bankrupt due to housing problem and it spread to the other parts of the World as a contagion. Many banks in Europe and Asia are haunted by a financial crisis. The paper discusses this issue with Barratt Developments as a case in point.. Download Full Paper

R.B. Sharma,Assistant Professor, Department of Accounting, College of Business Administration, Al-Kharj University, Al-kharj, Kingdom of Saudi Arabia
Shyam Lal Dev Pandey, Senior Lecturer, School of Management Sciences, Varanasi

Few months ago, panic shown by the bankruptcy of Lehman Brothers had pushed financial markets close to collapse. The worldwide economic slowdown of the advanced countries which started around mid-2007, as a result of sub-prime crisis in USA, led to the spread of economic crisis across the globe. Many hegemonic financial institutions like Lehman Brothers or Washington Mutual or General Motors collapsed and several became bankrupt in this crisis. During this economic meltdown lots of talks have been seen on the investor’s psychology particularly investing in the financial market. The investing world has changed their attitude towards the financial market and has become more conservative. The present paper is an attempt to deal with various dimensions of global liquidity crunch and analyze the behavior of investor during this period.Download Full Paper

3.A Study of Factors Affecting Kids’ Preferences regarding Confectionary Products

M.R.P.Singh, Associate Professor, Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar (Haryana)
Tika Ram, Assistant Professor, Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar (Haryana)

There are plethora of confectionary products available in the market. In such a scenario, determining formation of kids’ preferences needs exploration. The age, at which an average kid starts buying confectionary products, liking for confectionary products, brand preference and effect of sales promotion activities on kids’ preferences, after effects of consuming etc. have been included in the study. An attempt has also been made to show how preference for size of packing is affected by gender and age. .Download Full Paper

4.Potentials, Prospects and Problems of SSI: A Case Study
S. N. Jha, Associate Professor, Faculty of Commerce, Banaras Hindu University, Varanasi.
N. K Agrawal , Shri Agrasen Mahajani Mahavidyalaya, Varanasi.

The small-scale industry acts as a thrust in the economic development of any country. It kindles private ownership and entrepreneurial development. Private sector and entrepreneurial development are some of the pre-requisites for economic transformation. Therefore the small scale industry can transform the country economically. India has not been an exception and the industry has played a significant role over the years. This paper deals with assessment of potentials, measurement of prospects and identification of problems of the SSI units working in Varanasi. The paper is empirical in nature based on the survey of 101 SSI units situated in Varanasi.Download Full Paper

5.Business Process Outsourcing –Need of Today (With Reference to Make or Buy Decision)
Jaya Tripathi, Assistant Professor, Institute of Business Management, C.S.J.M. University Kanpur

A Common problem usually faced by a manufacturing company is whether it should make all the components itself or buy source of them from outside sources. A company has competitive advantage whenever it has an edge over rivals in attracting customers and defending against competitive forces. Competitive advantage is derived from the key term cost advantage. Price cutting supported by cost advantage. That’s why companies may arise a question whether it would be worthwhile to buy from outside rather than make it .The solution for this huge question may be make or buying or Business Process Outsourcing. Business Process Outsourcing has been recognized as a means of achieving organizational strategy. The Harvard Business Review identified outsourcing as one of the most important management ideas of the last 75 years. In simple words we can say that outsourcing is “the transfer to a third party of the continuous management responsibility for the provision of a service governed by a service level agreement.” The benefits of outsourcing fall into two categories: immediate gains (e.g. service cost reduction, focus on core services thanks to an “eyes on, hands off” mode), and longer-term benefits (e.g. flexibility, access to expertise, improved quality). In this paper an attempt has been made to focus on current trend and the need of Business Process Outsourcing in the current business Scenario.Download Full Paper

6.Indian Service Sector “A Case study of Banking Sector”
Shikha Agrawal, Lecturer, S.S. Khanna Girl’s Degree College, Allahabad.

The banking sector is one of the biggest service sector in India and nowdays is in a way to attract the biggest market of Asia in investment. The banking sector today is focusing on how to provide efficient services to its customers. The Indian Banking System consisting of various public and private sector financial institutions whose objective is serving the people for their financial and economic needs. This paper entitled “Indian Service Sector — A case study of banking sector”, emphasizes on the customer service provided by the banks.Download Full Paper


Anchal Singh, Research Scholar, Faculty of Commerce, B.H.U., Varanasi

In the present era of globalized competition every marketer has to perform the herculean task of getting the products into the minds of the customers and therefore has to evolve novel ways by chewing over one or more ideas. Hence, the role of advertising has undergone positive ramifications by showcasing new features and attributes of the products to stand out from the crowd. It is well known that brand is our company’s product or a service which gives a unique identity and positioning into the minds of the target audience .So as to promote the sales of their product marketers endeavour to endorse it through celebrities who evoke closer consumer engagements with the brand under optimal conditions and drives purchases. These celebrities are popularly named as Brand Ambassadors who can be best portrayed as the representative of the organization, institution or corporation that well sketches the product or services being produced by the company or organization. The present paper tries to look beyond the obvious benefits that might be derived out of the celebrity endorsement in case of telecom industry by exploring the perception of the people residing in Varanasi District..Download Full Paper

8.Commercial Banking in India in Post 1990 Period—Paradigm Shifts, Achievements, and Threats

B. K. Singh, Reader, Faculty of Commerce, B. H. U. Varanasi


The paper has made an attempt to map the reforms in the Indian banking system in its defining background. The paper notes that more than a decade and a half has gone by since the reform process was enunciated in the Indian banking system and during this span of time the reform measures have changed the Indian banking environment significantly. They are still leading crucial changes of far reaching impact. In this direction, the paper maps the new financial regime and the new rules of the game which have shifted the paradigms of the Indian banking system. It is in this light, the paper has made an attempt to identify the impact of reforms in terms of achievements and failures of the Indian banking system in the post 1990 period.
The achievements certainly reflect a pleasing turnaround in the Indian banking system. While the reforms have successfully arrested the deterioration of the Indian banking system, they have also extended a new strength and business orientation to Indian banks. As such, the Indian banking system is now reflecting a better profitability and a significantly improved financial health. However, at the same time, the changed environment of the Indian banking system has given rise to certain threatening challenges. The paper has taken note of such threatening challenges and has offered suggestions thereof with a view to tackle them effectively before they grow out of proportion and go beyond control.
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Bharti Venkatesh, Institute of Management, VNS Group of Educational Institutions, Neelbad, Bhopal, Madhya Pradesh

The present paper ‘Understanding Transience and Transition in Organization’ explore the dynamics of ‘transience and transitions’ that are prevalent today in organizations and societies around the world. It talks about how our culture and tradition moulded our attitude and our perception towards the transition that happens not only in the business scenario but also in our own personal lives. The paper discusses the concept of emotive and cognitive map of logic, rationality and aspirations that pulls individual to take a step beyond the traditional boundary. Download Full Paper

10.Analyzing Customer Behavior using Data Mining Techniques: Optimizing Relationships with Customer

Aditya Kumar Gupta, Lecturer, School of Management Sciences, Varanasi
Chakit Gupta, Research, Scholar, Indian Institute of Professional Studies, Lucknow

In this scenario achieving Customer satisfaction is no longer satisfied with a simple listing of marketing contacts, but wants detailed information about Customers’ past purchase as well as prediction of future purchases. Simple Database software based on SQL does not support these increased demands for information. Data mining is often defining as finding hidden information in the database. Alternatively it has been called as data analysis, knowledge discovery and deductive learning. Data mining technologies and techniques for recognizing and tracking pattern with in data helps business sift through layers of seemingly unrelated data for meaningful relationship, where they can anticipate rather than simply read to Customer needs In this paper we discuss a business and technological overview of data mining and outline how can we optimize Customer profitability through data mining application, along with sound business processes and complement technologies, data mining can reinforce and redefine Customer relationship. The aim of this research paper to find out the role of data mining in Customer focus business strategy because -With rapid globalization of business and product differentiation becoming less relevant and competitive, Customer relationship has become a factor of competitive advantage. Today’s Customers are in charge. It is easier than ever for Customers to comparison shop and with a click of the mouse, to switch companies. As a result Customer relationship becomes a company’s most valuable asset. Every company’s strategy should address how to find and retain the most profitable Customers.Download Full Paper

11.Book Review
Title – Who will cry when you die
Author – Robin Sharma
Publisher – Jaico, Price Rs. 175/- pages – 225

Namrata Pathak, Assistant Professor, JK Padampat Singhania Institute of Management & Technology, Gurgaon.

Internationally acclaimed Leadership Guru Robin Sharma has brought out yet another thoroughly readable and useful book. Stating that it is a best seller is an understatement. Robin Sharma has such a neat, down-to-earth way of expressing his powerful solutions to the modern time’s day to day leadership problems that his books become highly readable. Who will cry when you die is, as usual, a wonderful read. It gives life lessons for the reader to apply and thus realize his potential.To begin with, the author has used a quote from Norman Cousins that sums up the entire text in one sentence. It says – the tragedy of life is not death, but what we let die inside of us while we live. Dying will come when it will come. It is doing that makes the difference between the living and the dead. There are 101 extremely powerful lessons in the book and all of them make tremendous sense. So, Robin Sharma is right when he tells in his preface that by picking up this book the reader has made the decision to live more deliberately, more joyfully and completely. One must live his or her life by choice rather than chance and this is what the book tries to deliver. It is an art of living thesis given in short and crisp lessons. In fact in the very first lesson ‘Discover your calling’ the author makes his intentions about the book very clear. He quotes his father and the same is reproduced as under –

“Son, when you were born, you cried while the world rejoiced. Live you life in such a way that when you die the world cries while you rejoice”.

The author also has given the prescription for attaining this. He is right when he exhorts his readers to find their calling. His contention is that all people have special talents that are just waiting to be engaged in a worthy pursuit. It this lesson ‘Schedule worry Breaks’ the author talks about the Modern day life style where we all have corporatized our lives. Here again he quotes his father saying that the Sanskrit word for funeral pyre is strikingly similar to the Sanskrit character for worry. And rightly so. Chita and Chinta sound quite similar and while the former burns the dead the latter burns the living.

There are many such insightful lesson that make this book a must read. A simple but powerful treatise on how to live life, the book needs to be chewed and digested.

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