Anjali Gupta, Research scholar

Shabnam Saxena, Associate Professor, Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar


Electronic human resource management (e-HRM) provides the information required to manage HR processes. These may be core employee database and payroll systems but can be extended to include such systems as e-recruitment, e-learning, performance management and reward system. The system may be web-based, enabling access to remote or online and at any time. This paper aims at finding out the perception level of employees regarding e-HRM in service organizations. For this purpose, 400 employees of IT and Banking organizations are targeted. Employees’ responses have been collected through a structured questionnaire consisting of demographic variables and statements regarding perception. Factor analysis, ANOVA and t-test are applied for finding out the perception of employees. Download Full Paper

2. Marketing Dimension of Equity related Risk Perception of Employees: Own Company’s Shares Vs Other Company’s Shares

Ranjit Singh, Assistant Professor, Department of Business Administration, Assam University, Silchar
Amalesh Bhowal, Professor & Head, Department of Commerce, Assam University, Diphu Campus

The objective of the present study is to ascertain the influence of four elements of marketing mix on the overall risk perception of the employees in respect of equity shares of company where they work and the equity shares of companies where they do not work. It was found that out of the four elements of marketing mix, the product and price driven measure of risk perception do not influence the overall risk perception in respect of equity shares of OIL where they work; whereas the promotion and place driven measures of risk perception do influence the overall risk perception in respect of equity shares of OIL. In respect of equity shares of other than OIL, all the four elements that is product, price, promotion and place influence the overall risk perception.Download Full Paper

3.Appraisal of Distribution Network of Vegetable Seed Companies: Benchmarking the Best Distribution Practices

Ashutosh Singh, Associate Professor, College of Agribusiness Management, G.B. Pant University of Agri. & Tech., Pantnagar
Amit Gautam, Associate Professor, School of Management Sciences, Varanasi

The aim of present study was to analyze the distribution network of different vegetable seed companies for tomato seed and benchmark the best distribution network in the study area. Six major players dealing in tomato seed business were selected for the purpose. Twenty three parameters were devised during the study ranging from distribution density to distribution depth and width. Each company was ranked on 1 to 5 scales. Statistical tool like weighted mean was used for analyzing the data. A comparison on individual parameter was done and the overall performance of each of the company was calculated with help of a grid. In the given paper, the name of the companies under study has been changed to refrain of disclosing competitive strength. .Download Full Paper

4. Space Tourism: The Future Tourism
Manish Srivastava , Assoicate Professor, KIET School of Management, Ghaziabad
Shirish Srivastava , Assoicate Professor, JDIMT, Varanasi

The discovering nature of human is the pillar of the Tourism industry, and since the world is diversified with culture and natural beauty, it is supplying the nourishment to this Industry. With the exploratory nature of the man, earth became small for the tourism. Space tourism is the new wave of tourism which provides an opportunity to humankind to experience the unknown, for which men had fascination from their childhood. Present paper not only describes the space tourism, its historical perspective but it gives focus to consumer preference and the strategies to attract new customers and make the space tourism more viable. .Download Full Paper

5.Strategies To Make The Manufacturing Processes More Environment Friendly

S.C. Singh, Associate Professor, Faculty of Management Studies, BHU, Varanasi

For many reasons, strategies to make the manufacturing processes more environment friendly must come form the corporation as a whole, not from any one functional area. Sustainable development is aimed at meeting current needs without compromising with the ability of future generations to do so. Environmentally conscious manufacturing or ECM, involves planning, developing, and implementing manufacturing processes and techniques that minimize or eliminate hazardous waste and reduce scrap. In this paper efforts have been made to identify and describe the basic elements of an environmentally conscious manufacturing strategy. After this description of some of the tools and techniques that can enable businesses to pursue environment conscious manufacturing strategies will be done.Download Full Paper

6.Growth of LIC of India During Post Privatisation Period
Shahid Husain, Research Scholar, Faculty of Commerce, BHU, Varanasi

Many a people associate life insurance product with death and not as a tool of investment. Insurance sector was opened to publicise insurance product as a sign of investment. Around 1993, the Government of India decided to undertake structural changes in the insurance sector and took steps to open up this sector for private participation. Consequently, on December 7, 1999 parliament passed the Insurance Regulatory and Development Authority (IRDA) Act which paved the way for granting licences to private sector insurance companies. After privatisation of the insurance sector more than twenty life insurance companies have entered the business. Therefore, monopoly of LIC of India has come to an end and the Corporation has to perform in a competitive environment. The present study is an attempt to examine the growth of LIC of India in the competitive scenario.Download Full Paper

7.Variation in the Rating –A Study of CRISIL Limited

Vaibhav Lecturer, Deptt of Commerce, Rajiv Gandhi South Campus (BHU), Barkacha
Mukund Mishra, Research Scholar, Faculty of Commerce, BHU Varanasi

In the globe, the origin of credit rating can be traced to 1840s. First mercantile credit agency was established in New York in 1841. In India credit rating started in 1987with the incorporation of Credit Rating and Information Service of India Limited (now CRISIL Ltd.) At present there are three more players besides CRISIL Ltd. They are ICRA Ltd., Credit Analysis and Research Ltd. (CARE) and Fitch India Private Ltd. The main activity of these rating agencies is to rate financial instruments. Investors in long term debt instruments are usually risk averse, buy and hold type; and hence, for them the variability of investment grade default rate is particularly important since they employ simple investment grade rating cut-offs in the design of their investment eligibility plan. This paper tests the reliability of rating assigned by CRISIL Ltd. on the basis of upgrades and downgrades in the assigned rating grades experienced over a period of seven years i.e. from 2000-01 to 2006-07.Since the credit rating agencies don’t publish ratings that are not accepted by the issuers, this study is limited to only those issues that have been accepted and used by issuers. Present study deals with variation in the rating assigned over-time. The issue is also addressed sector-wise (manufacturing and financial)…Download Full Paper

8.Evaluation of Stock Selection Skills and Market Timing Abilities of Indian Mutual Fund Managers

Manzoor Ahmad, Associate Professor, Faculty of Commerce, Banaras Hindu University, Varanasi
Udayan Samajpati, Research Scholar, Faculty of Commerce, Banaras Hindu University, Varanasi


In this paper, we evaluate the performance of selected equity-based mutual funds in India. We argue that multi-factor benchmarks provide better selectivity and timing measures compared to one-factor CAPM as they control for style characteristics such as size, value and momentum. The results timing ability, and to some extent stock selectivity improve when we use daily instead of monthly data. We feel that higher observation frequency captures the trading skills of more active fund managers in a better fashion. We show that timing should be examined in a multi-dimensional framework with additional measures for timing of style characteristics. Further our timing results are not an outcome of any spurious statistical phenomenon.
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K.Palani , Principal , Dr Ambedkar Memorial Institute of IT & Management Science, Jagda, Rourkela

An attempt has been made to present an overview of training methodologies. It is obvious that it could not contain everything that everyone wanted to know about training methodologies, but it does discuss the concepts, the processes of innovation and change in training technologies, and their relevance to’ the continuously changing real life situation which are becoming the determining factors in the selection, use of and further learning the never ending urge for creativity in training technologies. Recent trends in the use of Teaching and Training methods, in survey the main methods of training and explain the special features of each method as well as the key points to remember about their use. . Download Full Paper

10.MICRO INSURANCE- A Powerful Tool to Empower Poor

Shweta Mathur, Lecturer, Sri Sharada Institute of Indian Management and Research, Delhi

Despite its rapid growth, India remains a poor country. Only one in ten Indian workers are formally employed, according to the OECD. The vast majority of Indians work informally, pays no taxes, and enjoys no social protection whatsoever. They must look after themselves, because no one else will. Some are rich enough to buy mainstream insurance, but more than 850 million Indians earn less than 2 dollars a day, according to the International Labor Organization (ILO)—not enough to afford traditional coverage. Microinsurance, however, can cost only a few dollars per year and could help those with a low income to overcome the financial shocks that come along with natural disasters, accidents, or disease. This paper reviews the concept of micro insurance along with its status in India..Download Full Paper

11.BOOK REVIEW: Competing For the Future, Author: Gary Hamel and C K Prahalad,
(Publication: Harvard Business Press, 1994, Price – $ 22.76, Pages – 352)

Priyanka Srivastava, JRF, Dept of Management Studies, Indian School of Mines, Dhanbad

Reading books for Practitioners, Researchers and Students of management is an activity that can hardly be emphasized. More so the classics that form the base of many such theories, the book under review is one such book. In this book Competing for the Future, authors Gary Hamel and C.K. Pralahad made an attempt to offer their insight on business management for the 21 st Century and provide advice on a forward – thinking strategy where companies can try to “seize the future” rather than maintain status quo at the present. For, as they argue, companies which are focused entirely on the present and lose sight of the future will quickly be outpaced by their global competitors. The authors suggests that businesses have become too preoccupied with their competitors for existing markets, rather than seeking to create new markets where they can occupy the competitive advantage by simply being the first ones to get there. The authors suggest that the goal of companies should be to anticipate the needs of consumers – even if they’re not yet aware that those needs exist! Authors claims that the success of a new product depends upon future where one can’t even consider functioning without.Although the book does not aim any specific industry, it certainly focuses heavily upon such “new edge” companies when it lists the “visionary” businesses that are worth emulating. It also contains advice for companies in financial services, biotechnology, or anyone willing to seize the “Knowledge advantage” in their market niche. Companies are not just merely competing for profits or for consumer loyalty, the book claims. Their stakeholders are more than just their stakeholders. They are competing for a share in the future – the opportunity to be key player in what life in future is like, and to guide the “conventional wisdom” of what’s possible and permissible. The bottom line question is who has the “vision thing.”

They key to “ competitive restructuring” , the book suggests, is reexamining a company’s “genetic code” or industry structure and one of the key things in this “code” is how managers think about the roles and functions of their companies. The key to the global marketplace involves the external policy of forming coalitions and consortiums, and the internal policy of “empowering” business units and teams to pursue objectives without cutting them off from the technical expertise contained within other units of the firm. The book is a readable one and is a handy reference that can enrich every library.

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