1. Emergence of Social Media and its implications for Public Policy: A study of Delhi Assembly Election 2013

Mohd. Safiullah, Doctoral Research Scholar, Indian Institute of Technology IIT(ISM), Dhanbad (Jharkhand)
Pramod Pathak, Professor & HOD, Indian Institute of Technology IIT(ISM), Dhanbad (Jharkhand)
Saumya Singh, Associate Professor, Indian Institute of Technology IIT(ISM), Dhanbad (Jharkhand)


The electronic revolution has made Social media one of the important tools for advertisement in the election. Social media has become a potent tool of expressing opinion worldwide. Even in an emerging economy like India, its growing impact is discernible. Its rise in popularity has made political parties think of its use as a means of both gauging and creating public opinion. The Delhi assembly in 2013 is a case in point. The present study aims to examine the impact of social media on public opinion, its significance as a measure of popular opinion and how it predicts popular opinion with the help of an evaluation of popularity on Facebook and its relationship with electoral outcomes. For this research 4,500,000 likes of Facebook fan page for the month of December 2013 were taken into consideration. And the Political parties namely Indian National Congress (INC), Bhartitya Janta Party (BJP) and Aam Admi Party (AAP), contesting for Delhi Assembly election. Linear Regression analysis method was used to analyzes the secondary data, the result indicates that ‘Facebook likes’ of political parties and votes gained by political parties in Delhi Assembly election 2013 are positively correlated.

2. Product Related Factors Affecting Consumer Online Buying Decision

Amit Kishore Sinha, Research Scholar, Department of Commerce
Gyanendra B.S. Johri, Assistant Professor, Department of Commerce
Indira Gandhi National Tribal University, Amarkantak (M.P.)


This research paper attempts to examine product related important issues in the fast growing electronic commerce based business environment and its relationship with consumer online buying decisions. Product related issues will cover huge product assortment offered by E-tail companies along with option of branded products which are not available at every traditional retail stores in marketplace. Quality of product offered by e-tailors and their relationship with consumer online buying will also be a dimension to be assessed in this research paper. This will further include good packing of product to ensure delivery of ordered product in same state as expected by the buyer. Detailed specification of the offered product which helps in easy comparison of product with other similar category products will also be examined under the issues related to product. All above mentioned product related factors will be assessed for their relationship with consumer online buying decision. All these factors will be individually and jointly assessed towards consumer online buying decision with the help of primary data collected for the respective purpose.

3. Increasing Adoption of Social Media in Healthcare Organizations: Opportunities and Concerns

Prof. Mohd. Abdul Azeem, Dean, School of Commerce & Business Management
Sharafat Hussain, Ph.D Research Scholar, Department of Mgmt. & Comm.,
Maulana Azad National Urdu University, Hyderabad (Telangana)


Adoption of social media amongst health care organizations is thriving. Healthcare providers have begun to connect with patients via social media. While some healthcare organizations have taken the initiative, numerous others are attempting to comprehend this new medium of opportunity. These organizations are finding that social networking can be an effective way to monitor brand, connecting with patients, community, and patient education and acquiring new talent. This study is conducted to identify the purpose of using social media, concerns, policy and its implementation and the overall experience of healthcare organizations with social media. To collect first hand data, online questionnaire was sent via LinkedIn to 400 US healthcare organizations and representatives out of which 117 responded and were taken further for analsysis. The results of this study confirm the thriving adoption, increased opportunities and cautious use of social media by healthcare organizations. The potential benefits present outweigh the risk and concerns associated with it. Study concluded that social media presence will continue to grow into the future and the field of healthcare is no exception.

4. Motivation and Health Management in Enhancing Exercise Activities: A Review of Literature

Ravi P. Pandey, Research Scholar
Purnima Awasthi, Associate Professor
Deptt. of Psychology, Faculty of Social Sciences, BHU, Varanasi (U.P.)


Motivation is the base of all kinds of activities associated with any game. Without a sportsman’s desire and determination to progress his/her performances, all other psychological factors such as confidence, strength, focus, and emotions are worthless. Empirical literature of health management indicates that in sport activities, motivational factors are essential when attempts to sustain standards are made by sportsmen. As a result, knowledge towards sustainment of a sportsman’s motivation turns into more and more investigation in sport, in the form of both involvement and competition. The usually held view is that motivation is either ‘good’ (intrinsic) or ‘bad’ (extrinsic). Though, this understanding is limited and promotes a mistaken understanding of extrinsic motivation and its unstable influences on sports participation. Intrinsic motivation is associated with the natural fun and enjoyment related with sport participation. For example, some athletes naturally enjoy running fast or striking the ball ‘sweetly’. In contrast, amotivation is a lack of or decrease in motivation. In between these two opposing forms of motivation is extrinsic motivation, which is generally related with the achievement of some goal, such as winning an Olympic Gold Medal. Thus, it becomes important to come across and understand these intrinsic and extrinsic motivation factors that affect players’ sports activities. The present review focuses on studies related motivational factors that may be implicated in management of health and wellbeing and gaining positive outcomes in terms of enhancing the quality of sports activity among players.


5. Air Travelers’ Perception towards Service Quality of Indian Domestic Airlines

Krishna Murari, Assistant Professor, Department of Management, Sikkim University (Sikkim)


This study makes an attempt to measure the customer satisfaction level based on service quality as perceived by air travelers among five Indian domestic airlines. Service quality attributes included in the study are Ticket booking experience; Check-in process; Luggage handling; In-flight experience; Cabin crew; Arrival services and Complaint handling approach of domestic airlines operating in India. A questionnaire was designed with above set of attributes and responses of 120 travelers of five domestic airlines viz., Go Air, Jet Airways, Indigo, Spice Jet and Air India (Domestic) were recorded on a five point Likert scale. About 120 respondents were interviewed from different tourist destinations in the four districts of Sikkim state of India. A convenient sampling method was followed. Perceptions of only those travelers were captured who had actually undergone the experience of travelling by at least two domestic airlines. Using Kruskal-Wallis test, it was checked whether travelers perceive any significant difference between satisfaction levels among five airlines for each of the above sevem identified attributes. The domestic airline preferences of customers with respect to each of the service quality attribute were also traced during the study. It was observed that Spice Jet has scored highest preference on ‘ticket booking’, ‘in-flight experience’ and ‘cabin crew’ service attributes; whereas the perception of travelers towards ‘check-in process’, ‘luggage handling’, ‘arrival services’ and ‘complaint handling’ attributes of Jet Airways, was significantly different from the others. Indian customers also see the quality of services in connection with the value to money.

6.Impact of FDI and FIIs on Sensex and Nifty in India 

Sanjay Kumar Sinha, Professor, Faculty of Commerce and Management,
Jyoti Rani, Doctoral Research Scholar,
Department of Management, Chaudhary Ranbir Singh University, Jind (Haryana)


The present paper highlights the impact of Foreign Direct investments (FDI) and Foreign Institutional Investments (FIIs) in India on BSE and NSE. The study is purely based on secondary data and the analysis of which was made through the application of Karl Pearson’s coefficient of Correlation and Multi Regression OLS model (Ordinary Least Square). Based on 15 years data starting from 2001 to 2015, it was found that the flow of FDI & FIIs was moving in cycle with Sensex and Nifty. There is a very strong positive correlation between FDI & Sensex and FDI &Nifty. There is a moderate positive correlation between FII & Sensex but the correlation is not significant between FII &Nifty. It can be concluded that the impact of flow of FDI & FIIs on Indian stock market is significant.


7. Impact of Exchange Rate Fluctuations on Pharmaceutical industries stock prices in India

Roshan Kumar, Research scholar, Department of Research, Innovation & Consultancy,Punjab Technical University, Jalandhar (Punjab)
Manisha Gupta, Director, PIMT, Mandi Gobindargh, Fatehgad Sahub (Punjab)


Exchange rate is parameter to measure the International competition between the different countries. It is also known as index of competitiveness of currency of any country and an inverse relationship between this index and competitiveness exists. An exchange rate has two important component, the domestic currency and a foreign currency and it can be represent by the directly or indirectly. In the first way the price of a unit foreign currency is represent in terms of the domestic currency. In indirect way, the price of a unit of domestic currency is representing in terms of the foreign currency. The foreign exchange market is the place where the currency of one country is exchanged for that another country where the rate of exchange is determined.

The Indian pharmaceutical industry currently occupies the top position among science based industries. Indian pharma industry is organized sector and it has to be total market value of 4.5 US billion dollars. It growth rate is near about 8% to10% per annum. The Indian pharmaceutical sector is highly structured with Approx 20,000 units. It market capitalization is expected to grow to US$ 85 billion by the year 2020. The purpose of this paper is to investigate the exchange rate exposure of pharmaceutical Industry in India. For this stock price of selected companies (Yearly and exchange rate data) are taken from the government websites. The time periods are taken from 2003 to 2013. The result indicate that weaken rupee has significant positive relationship with pharmaceutical sector.


8. Financial Inclusion in Northeast India: A SWOT analysis

Deepjyoti Choudhury, Assistant Professor, Department of Business Administration, Assam University, Silchar (Assam)


Accumulation of human capital has always paved the way for economic development provided the accumulation and savings are organised and structured by a formal credit institution. But regions where majority of the populations reside in rural areas, with low infrastructure and literacy rate, the benefits of a formalised credit institutions have always not been tasted. Timely availability of credit and timely saving of the capital is of great necessity for the wellbeing of weak and deprived section of the population and thereby creating greater economic development. For instance the Credit-Deposit ratio of Northeast India to Rest of India is 35:73, which is a clear indicator of unutilised bank’s resources in Northeast India. Financial Inclusion has been thought as an answer to bank the unbanked and bring the weaker sections of society specially the rural people under the umbrella of authorised financial services provided by regulated financial institutions. The technological revolution and the vast use of ICT in banking sector has paved a way for the financial institution and are adopting branchless banking as their strategy. Branchless banking is expected to make their efforts successful towards financial inclusion. In this paper attempt has been made to understand the concept of Branchless banking and how it can be implemented in Northeast India.


9. Momentum Oscillators – A Tool to Predict Stock Price Behaviour

Shishir Kumar Gujrati, Assistant Professor, School of Management Sciences, Varanasi (U.P.)


Stock markets are always taken as the barometer of the economy. The price movement of their indices reflects every ups & downs of the economy. Although seem to be random, these price movements do follow a certain track which can be identified using appropriate tool over long range data. One such method is of Technical Analysis wherein future price trends are forecasted using past data. Momentum Oscillators are the important tools of technical analysis.

The current paper aims to identify the previous price movements of sensex by using Relative Strength Index (RSI) and Moving Average Convergence Divergence (MACD) tools and also aims to check whether these tools are appropriate in forecasting the price trends or not..


10.Social Security through Micro-insurance in India

Shubhagata Roy, Assistant Professor, School of Management Sciences, Varanasi (U.P.)


Micro-insurance phenomenon is one of the most remarkable socio-economic developments of recent times. For a long time, the poor, because of their economic circumstances, were considered non-insurable and non-bankable. However, the “micro-insurance” and “micro-credit” phenomena have shown that the poor can be made insurable and creditworthy if they are organized in small groups. This clearly has deep connotations not just from a finance perspective but, more importantly, from the perspective of poverty mitigation.

11.Glass Ceiling; a Case of Discrimination or a Case for Differentiation?

Nidhi Shukla, Assistant Professor, Xavier Institute of Social Service, Ranchi (Jharkhand)
Mrinalini Pandey, Assistant Professor, Department of Management Studies, IIT(ISM) Dhanbad (Jharkhand)


Glass ceiling in its universally accepted definition reinforces discriminative perceptions that govern all and related research on gender issues. It is an invisible and an intangible barrier acting as the upper limit for advancement that keeps minorities and women from reaching beyond. Gender concepts have evolved from biological, psychological, social and economic analyses of the issues and their being understood to have been an outcome of each of such analysis. Sex and Gender have equally been researched and identified as components of social conditioning. With such stratified and varied treatment of gender issues, discrimination that is the reason behind the existence of glass ceiling seems to be the outcome of differentiation having gone wrong. Differentiation is a positive economic treatment of unique characteristics. The present paper is an attempt to develop a positive treatment of differentiation through a comprehensive analysis of existing research and how such analysis could remove the glass ceiling through such positive treatment of concepts.

12. Performance Appraisal of Kashi Gomti Samyut Gramin Bank with Special reference to Eastern U.P. 

Kishan Jee, Research Scholar, Department of Commerce, BHU, Varanasi (U. P.)
Atishayendra Kaushal, Assistant Professor, Department of Commerce, KNPG College, Bhadohi (U. P.).


Kashi Gomti Samyut Gramin Bank is a rural bank of Eastern UP. Rural Bank is a local level banking organizations which operates in different states of India. RRBs had been constituted with a view to serve basic banking and financial services in the rural areas. It mobilizes financial resources from rural / semi-urban areas and provides loans and advances primarily to small and marginal farmers, agricultural labourers, and rural artisans. It is also worked as variety of different functions as an agent like carrying out government operations related to disbursement of wages of MGNREGA workers, distribution of pensions, locker facilities, debit and credit cards facilities etc. Uttar Pradesh is the most populous state in the Republic of India as well as the most populous country subdivision in the world. It covers 243,290 square kilometers (93,933 sq mi), equal to 6.88% of the total areas of India, and is the fourth largest Indian state by area and the third largest Indian state by economy, with a GDP of ?9,763 billion (US$150 billion). Agriculture and service industries are the largest parts of the state’s economy. More than 60 percent population’s livelihood is based on agriculture. Due to non availibity of banking facilities, they could not maintain qualities and quantities of food grains production; adaptation of new technology and also compensation of natural calamities losses. KGSG bank established in UP’s main rural bank to solve the problems of rural. This study has been attempted an appraisal of the performance of KGSG bank in esteem of Period-wise Deposit and Advance Growth, Analysis of Income, Analysis of Expenditure and Analysis of Profitability etc.

13. Re-Inventing the Society: Search for a Paradigm (Macmillan)

Ankita Anshul, Doctoral Research Scholar, Department of Management Studies, IIT (ISM), Dhanbad (Jharkhand)


The volume as the name suggest is an attempt to offer insights into raising the ethical standards in various domains of society. This book is a culmination of a national workshop cum lecture series conducted at Indian School of Mines, Dhanbad, on the ‘’Need for Promoting Values in the Society’’. These yearlong workshops during 2012-2013 were organised to commemorate 150th birth anniversary of eminent Statesman and Educationist Pandit Madan Mohan Malviya, who himself was an epitome of values, transcending time and space.

Latest General 

GOLD MONETISATION AND RUPEE INTERNATIONALISATION Kangan Jain, Assistant Professor, Keshav Mahavidyalaya, University of Delhi (NCT-Delhi) Sanjeev Pandiya, President-Treasury Services, Pankti ...
Read More



NIRF DCS Full Report


© 2015, School of Management Sciences | All rights reserved.