Pramod Pathak,Head-Department of Management Studies, Indian Institute of Technology (Indian School of Mines), Dhanbad (Jharkhand)


The practice of Management is as ancient as civilization and from affairs of the state to matters of the society were all managed rather effectively even though schools of Management and the Discipline of Management was not there. Our ancient religious narratives like Ramayana offer several lessons on Management that can add value to modern Management literature. The present paper is an attempt to discuss the managerial implications of Ramayana and is based on the author’s deliberations as an invited speaker in the International Conference on Ramayana organized jointly by Ministry of Education, Culture and Art, Government of Fiji and Fiji Sevashram Sangh at Suva during October 2016.


2. Product Related Factors Affecting Consumer Online Buying Decision

Pallavi Pathak, Assistant Professor, School of Management Sciences, Varanasi (Uttar Pradesh)


Value is a shared idea about how something is ranked in terms of desirability, worth or goodness. The decisions we make are a reflection of our values and beliefs, and they are always directed towards a specific purpose. Our terminal values define the overarching goals that we hope to achieve in our lifetime; our instrumental values define how we go about reaching these goals. Our instrumental values influence the ways in which we go about achieving our end goals, making sure we do this in ways that are socially acceptable. Values and their hierarchy can change over time. They emerge with a special meaning, and change throughout life, because they are related to individual interests and needs.
When we are children, our values are for the most part defined by subsistence and by wanting the approval of our parents. In our adolescence, our values are derived from the need to experiment and be independent, and when we are adults, we have other priorities.
The present paper highlights the nature, importance and typology of values. The higher the total in any area, the higher the value one places on that particular area. It was found in the present study that among all the given areas, the management students found the financial dimension of values as the most important one for them. It was followed by professional and Family values.



Vibhuti Tripathi, Assistant Professor, School of Management Studies, MNNIT, Allahabad (Uttar Pradesh)
Sakshi Misra Shukla,
Assistant Professor & HOD (MBA), SPMIT, Allahabad (Uttar Pradesh)
Kadambari Randev,
Student, School of Management Studies, MNNIT, Allahabad (Uttar Pradesh)


Despite the growing prominence in the work force, working mothers are still found to be juggling hard between work and family responsibilities with their increasing share of dilemmas and disparities. The paper studies the determinants of work life balance of working mothers and the potential sources of stress specific to working mothers and their consequences. The study addresses the main research objective which was to find out solutions to ease the dilemma that a working mother encounters while dividing her energy and capabilities between parenting, work, relationships and self. The survey was conducted in the city of Allahabad and 100 working mothers were surveyed on a structured questionnaire. SPSS software was used to analyze the data with the help of statistical tools like frequency, cross tabulation, chi square and Z test. The major findings of the survey highlighted that working mothers are mostly stressed with their primary responsibility of motherhood to the extent of forgetting one’s own well-being and physical health. The study recommends significant ways to balance work and family and achieve the most desired contentment of a working mother. The study reassures working mothers by reinventing, evolving and transitioning positively through the trials of working motherhood with knowledge, practice, strength and fulfillment. The modern work environment needs to reconsider the special needs of this working population, changing its orientation from male dominance to gender neutrality and parenting friendly behavior. Last but not the least, the family as a whole, needs to adjust accordingly, to the needs of the working mother so as to allow a healthier family to develop and grow consistently.


Medha Srivastava, Assistant Professor, School of Management Sciences, Varanasi (UP)
Alok Kumar Rai,
Professor, Institute of Management Studies, BHU, Varanasi (UP)


The widespread reverence for customer loyalty among marketers and businesses all across the globe is inspired from its manifestations since it’s the consumption decisions of loyal customers that leave a mammoth mark over the revenues and growth of a firm. A throng of behavioural, attitudinal and cognitive manifestations of customer loyalty are available in the literature some of which are widely acknowledged and accepted whereas others call for further inquiry. These manifestations of loyalty among customers are generally pinned down through their actions (Zeithaml et al., 1996; Jones et al., 2000) or their attitude towards the company or a particular product/ service (Javalgi and Moberg, 1997; Butcher et al., 2001). However, recent literature suggests that another outcome of loyalty is customer preferring a particular service provider to others based upon the conscious evaluation of brand attributes (Gremler and Brown, 1996; Butcher et al., 2001).

The paper intends to explore and empirically test various manifestations of customer loyalty in the context of life insurance services thereby, extending the existing knowledge of customer loyalty by outlining the distinctive nature of customer loyalty outcomes and offering useful insights to the marketing practitioners in life insurance industry. The study further groups these manifestations into distinct outcome classes and empirically evaluates them by comparing and contrasting each with the other. It also aims to enrich the literature of customer loyalty by developing and validating a scale for measurement of customer loyalty outcomes with special reference to life insurance services.


5. WORK STRESS IN BANKING SECTOR: An Empirical Study in Nepal

Anu Shakya, Training Co-ordinator, Spinal Injury Rehabilitation Centre, Sanga (Nepal)
V. Rama Devi,
Professor & Head, Deptt. of Management, Dean, School of Professional Studies, Sikkim University, Gangtok (Sikkim)


This study makes an attempt to measure the customer satisfaction level based on service quality as perceived by air travelers among five Indian domestic airlines. Service quality attributes included in the study are Ticket booking experience; Check-in process; Luggage handling; In-flight experience; Cabin crew; Arrival services and Complaint handling approach of domestic airlines operating in India. A questionnaire was designed with above set of attributes and responses of 120 travelers of five domestic airlines viz., Go Air, Jet Airways, Indigo, Spice Jet and Air India (Domestic) were recorded on a five point Likert scale. About 120 respondents were interviewed from different tourist destinations in the four districts of Sikkim state of India. A convenient sampling method was followed. Perceptions of only those travelers were captured who had actually undergone the experience of travelling by at least two domestic airlines. Using Kruskal-Wallis test, it was checked whether travelers perceive any significant difference between satisfaction levels among five airlines for each of the above sevem identified attributes. The domestic airline preferences of customers with respect to each of the service quality attribute were also traced during the study. It was observed that Spice Jet has scored highest preference on ‘ticket booking’, ‘in-flight experience’ and ‘cabin crew’ service attributes; whereas the perception of travelers towards ‘check-in process’, ‘luggage handling’, ‘arrival services’ and ‘complaint handling’ attributes of Jet Airways, was significantly different from the others. Indian customers also see the quality of services in connection with the value to money.


Sreya R., Senior Research Fellow-UGC
P. T. Raveendran,  
Professor, Department of Management Studies, Kannur University (Kerala)


The present paper highlights the impact of Foreign Direct investments (FDI) and Foreign Institutional Investments (FIIs) in India on BSE and NSE. The study is purely based on secondary data and the analysis of which was made through the application of Karl Pearson’s coefficient of Correlation and Multi Regression OLS model (Ordinary Least Square). Based on 15 years data starting from 2001 to 2015, it was found that the flow of FDI & FIIs was moving in cycle with Sensex and Nifty. There is a very strong positive correlation between FDI & Sensex and FDI &Nifty. There is a moderate positive correlation between FII & Sensex but the correlation is not significant between FII &Nifty. It can be concluded that the impact of flow of FDI & FIIs on Indian stock market is significant.



Shashi Yadav, Assistant Professor, Faculty of Commerce, Banaras Hindu University, Varanasi (Uttar Pradesh)


Agriculture is the backbone of Indian economy as the economic development of this country is very much relied upon the agricultural activities. Agriculture provides not only food for the nation’s population but also provides opportunities for employment generation, saving, contribution to industrial goods market and earning foreign exchange. Marketing of agricultural products means a series of activities involved in the movement of agricultural produces from the point of production to the point of consumption. Agriculture production system in India is characterised by small scale production and seasonality of production and demand and many more. This paper is an attempt to identify various problems faced by the Indian agricultural sector with solutions done by the government till today and still to do.



Reeta Yadav, Research Scholar, Haryana School of Business, Guru Jambheshwar University, Hisar (Haryana)


Employee’s perception regarding fairness in the organization is termed as organizational justice. The objective of this paper is to study the antecedents and consequences of organizational justice on the basis of earlier relevant studies from the period ranging from 1964 to 2015. Previous research identified employee participation, communication, justice climate as the antecedents and trust, job satisfaction, commitment, turnover intentions, organizational citizenship behavior and performance as the consequences of organizational justice. Finding reveals the gaps existing in the literature and gives suggestions for future research work.



T Frank Sunil Justus, Assistant Professor
T Sunitha,
Assistant Professor
M. Gnanasundari,
Doctoral Scholar, Department of Business Administration, Annamalai University, Chidambaram (Tamil Nadu)


Perceived risk is an ambiguity that consumers face when they cannot foresee the outcome of their purchase decisions. Perceived risk occurs when an individual consumer perceives the possible hazard or chance of loss as the result of a purchase decision. Consumers are influenced by risks that they perceive whether or not such risks actually exist. The objective of the paper is to identify the dimensions of perceived risk and to develop a scale for measurement of perceived risk in purchase of car The study involved 150 respondents and was conducted over a forty five day period in January 2014 in Cuddalore district of Tamil Nadu. Five brands of cars namely Maruti, Hyundai, Tata, Toyota, Honda and Ford alone was considered for the study. Exploratory factor analysis with a varimax rotation was conducted on the total 64 questions, which were later reduced to nine dimensions. The nine dimensions of perceived risk identified for the study included physical risk, psychological risk, functional risk, social risk, financial risk, time risk, decision risk, obsolescence risk, and facility risk. When the nine factors were allowed to correlate, the fit statistics suggested a good model fit. The developed scale will be useful to car companies to make a check on the important components that sums up the perceived risk for that customer. In future scales can be developed to identify the perceived risk for luxury car market segment as well as for sports utility vehicle market as also involving brands that was not considered for the study.



Prasansha Dong, Student,
Ravi Shekhar Vishal,
Assistant Professor,
B. Muthupandian,
Assistant Professor,
Department of Commerce, Sikkim University, Gangtok (Sikkim)


India’s pharmaceutical market accounts for about 1.4 percent of the global pharmaceutical industry in value terms and 10 percent in volume terms. Sun Pharma is a leading and India’s top pharmaceutical company. The following study tries to study the job satisfaction of employees of Sun Pharmaceuticals Industries Ltd with reference to Sikkim state and to identify the factors which influence the job satisfaction of employees. The study relies on primary data collected from employees of Sun Pharma, Sikkim with the help of well-designed questionnaire. Total sample size is of 120 respondents using convenience sampling method. The first part of the questionnaire consists of questions related to personal information on age, gender, qualification, marital status, duration of work and department. The second part of questionnaire consists of thirty-six statements which are evenly distributed in points and Five Point Likert Scale has been applied for the same. After collection of primary data, it has been entered in SPSS 18.0 for statistical analyses. The study has used simple percentage and averages for the simple probing into the topic. Factor analysis has been used to determine the 14 variables. Various test like Independent T-test, One-way ANOVA were used to test the job satisfaction of respondents and to meet the objective of the study. The study revealed that there is not much difference among the job satisfaction of employees in Sun Pharma.


Kangan Jain, Independent Researcher and Ex-academician, University of Delhi
Sanjiv Pandiya,
CMD, Lancers Impex (P) Ltd., Delhi


In the backdrop of the recent Demonetisation promulgated by the PM on the night of 8th Nov.,2016, this paper attempts to put together the opposing views among economists, highlight the direction in which cash is headed and also lists the way ahead for India to emerge as a cleaner and transparent marketplace. Some economists opine recent demonetisation as a big bang structural reform the Indian economy needed. Almost all asset classes were reeling under huge price bubbles and assets like a decent house, gold had almost become inaccessible for the aam aadmi. In the short run, definitely the entire nation will pay the costs, however in the long run, this step will prick the asset price bubbles and cause prices to hover close to their real values, give a hit to parallel economy and reduce overall crime. On the other hand, for some economists, this demonetisation is more of a palliative to suppress the ills in the economy. Only some black money holders will get trapped and be impoverished for a lot of others may still find channels to offload their black money. Evidence from other nations show that the stride towards cashlessness is an inevitable step and for countries hitherto dependent on cash, its better late than never. The question is not whether or not to move ahead. Its rather about how to manage all the bedlam that the demonetisation has caused. The demonetisation in India is a clear indication of where the nation is moving. Cashless India is apparent, inevitable and needed! The paper also goes on to suggest measures such as gold registry along with real estate digitisation and periodic demonetisation of BCNs to give a final blow to the black economy.


Sunil Kr. Pandey, Professor, Jaipuria Institute of Management, Jaipur (Rajasthan)
Professor, Jaipuria Institute of Management, Indore (Madhya Pradesh)


Small and Medium Enterprises (SMEs) are progressively mindful of the positive effect that Information Technology (IT) can have as these advances spread through their associations. Among the diverse devices for SME improvement and intensity, IT have gotten to be across the board in each movement division in the course of the most recent quite a few years. Behind this exceptionally broad acronym shrouds a huge number of advances for instance, Internet, Website & Portals, Enterprise Resource Planning (ERP)- that should enhance the execution of associations .
The outside weight of huge organizations and customers has driven various SMEs to set up IT, particularly in mechanical areas. The landing of IT might assume a part in restoring aggressiveness, since these advances are additionally a component in unwinding the requirements particular to SMEs. IT makes various administrations conceivable in a huge scope of procedures and exchanges inside and between organizations. Inside, IT applications can enhance learning and data administration hones. They are similarly very powerful in enhancing outside business correspondences and administration quality for both new and existing customers. They likewise give off an impression of being a wellspring of upper hand for SMEs under specific conditions. The research paper analyses the IT adoption pattern and trends in SME of Rajasthan.



Prakash Kumar Hasmukhbhai Patel, Assistant Professor
Satendra Kumar,
Head of Research Centre
Rajesh Khajuria,
Director , C K Shah Vijapurwala Institute of Management, Vadodara (Gujarat)


Electronic procurement (E-Procuremrnt) was touted as revolutionizing the supply chain and offering organizations a vast number of advantages. Such hype has caused business to focus on the supply function to a greater extent than in the past. The savings promised were too good not to consider and many organizations needed to make these savings to stay competitive.The purpose of the research is to study the further up gradation of Information Technology (IT) to support the procurement process and to identify the significant difference of further up gradation of Information Technology (IT) to support the procurement process across industry, Size and Ownership of the firm. The current study is a descriptive study, for which, primary data were collected through structured questionnaire with the help of personal survey method. The sampling unit is an Executive and/or a Manager concerned with Procurement activities of an organisation. The sampling technique adopted for the survey is non-probability convenience sampling technique. In this study, researchers used SPSS 20 to analyze the data and using nonparametric statistics. There is a significant difference of further up gradation of Information Technology (IT) to support the procurement process across industry, Size and Ownership of the firm.

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