Startup Management by Dr. Sanjay Saxena
About the Book
In India, many startups fail due to several key factors, including poorly identified problems, inappropriate business solutions, lack of
scalability, underdeveloped business models, poor profitability, and insufficient knowledge of business management functions.
This book will serve as a comprehensive guide for business students and entrepreneurs on starting, managing, and scaling up their startups. The first chapter will provide a thorough understanding of startups and unicorns, including strategies for transforming startups into unicorns. The second chapter focuses on identifying the core problems and discovering effective business solutions to address them. The subsequent chapters will offer applications of in-depth knowledge of various business functions, including strategy, operations, finance, marketing, sales, and distribution.
Author: Dr. Sanjay Saxena
ISBN: 9789354439728
Publisher: PHI Learning Pvt., Ltd., Delhi, India