| Duration | Eligibility | Course Fee |
|---|---|---|
| 3 Years | 10+2 in any discipline | Rs. 20,000/Sem |
| Apply Now | ||
Admission Helpline: 9161337733, 7052055555, 8953761666, 8400277770, 9628700005
To develop the learner into competent and efficient Media & Entertainment Industry-ready professionals.
To Develop the learner into competent and efficient Media & Entertainment Industry-ready professionals
An Autonomous College, affiliated with Mahatma Gandhi Kashi Vidhyapith (MGKVP), Varanasi.
Duration of B.A.(Hons) Mass Communication Course is of three years full time.
Intermediate / 10+2 in any discipline. Candidates appearing in their final examination of Intermediate/ 10+2 can also apply.
| Duration | Eligibility | Course Fee |
|---|---|---|
| 3 Years | 10+2 in any discipline | Rs. 20,000/Sem |
| Apply Now | ||
BA(H)MC-22-101 : Communication, Media & Socity
BA(H)MC-22-102 : Introduction to Journalism
BA(H)MC-22-103 : Principal of Communication
BA(H)MCME-22-104 : Principles of Management
BA(H)MCME-22-105 : Cyber Security
Subject - Vocational Faculty
BA(H)MCVC-22-106 : Graphic Design & Visual Image
Subject - Co-Curricular Course
BA(H)MCCC-1 : Food, Nutrition and Hygiene
BA(H)MC-22-201 : Print Media Production
BA(H)MC-22-201P : Print Media Production Lab
BA(H)MC-22-202 : Media History
BA(H)MC-22-203 : Public Relations
BA(H)MCME-22-204 : Advertising and Media
BA(H)MCME-22-205 : Management Information System
Subject - Vocational Faculty
BA(H)MCVC-22-206 : Camera & Editing
Subject - Co-Curricular Course
BA(H)MCCC-22-2 : First Aid and Health
BA(H)MC-22-301 : Exploring Hindi Cinema
BA(H)MC-22-302 : Radio Journalism
BA(H)MC-22-302P : Radio Journalism Lab
BA(H)MC-22-303 : Photo Journalism
BA(H)MC-22-303P : Photo Journalism Lab
BA(H)MCME-22-304 : Organizational Behaviour
BA(H)MCME-22-305 : Business Environment
Subject - Vocational Faculty
BA(H)MCVC-22-306 : Content Writing
Subject - Co-Curricular Course
BA(H)MCCC-22-3 : Human Values and Environment Studies
BA(H)MC-22-401 : Development Communication
BA(H)MC-22-402 : Reporting and Anchoring
BA(H)MC-22-402P : Reporting and Anchoring Lab
BA(H)MC-22-403 : Social Media
BA(H)MCME-22-404 : Marketing Management
BA(H)MCME-22-405 : Data Mining
Subject - Vocational Faculty
BA(H)MCVC-22-406 : Digital Marketing
Subject - Co-Curricular Course
BA(H)MCCC-4 : Physical Education and Yoga
BA(H)MC-22-501 : Television Journalism
BA(H)MC-22-501P : Television Journalism Lab
BA(H)MC-22-502 : Writing for media
BA(H)MC-22-503 : Communication Research
BA(H)MC-22-503P : Communication Research Lab
BA(H)MC-22-504 : Global Politics and Media
Subject - Vocational Faculty
BA(H)MCCC-22-5 : Analytical ability and Digital Awareness
Subject - Co-Curricular Course
BA(H)MCRB-505 : Internship
BA(H)MC-22-601 : Documentary
BA(H)MC-22-601P : Documentary Lab
BA(H)MC-22-602 : Alternative Media
BA(H)MC-22-603 : Integrated Marketing Communication
BA(H)MC-22-604 : Media Management
Subject - Vocational Faculty
BA(H)MCCC-22-6 : Communication Skill and Personality Development
Subject - Co-Curricular Course
BA(H)MCRB-22-605 : Dissertation
How to Apply
The application form can be filled online through our website online.smsvaranasi.com on payment of Rs. 500/-
Fee Structure
Programme B.A.(Hons)
Tution Fee (Per Semester) Rs. 20,000.00
Other Fee(One Time)
Admission Fee Rs. 12,500/-
Caution Money(Refundable) Rs. 5000/-
Alumni Fee Rs. 7500/-
Scholarship Scheme
1. Merit Scholarship for New Admissions in Undergraduate Courses run by the Institute.
This scheme will be applicable for New admission in BBA, BCA, B.Com, B.Com(Hons) and B.A.(Hons) Mass Comm. Courses
| Overall Percentage of Marks Attained by Student in class XIIth | Slab of Merit Scholarship |
| 90% and above | 7.5% of Fee in Each Semester |
| 70% and above | 5% of Fee in Each Semester |
2. Sports Scholarship: SMS Varanasi offers sports scholarship scheme to the player who play games at University/Sate/National level and obtained any of top three position i.e 1st, 2nd, 3rd
This scheme will be applicable for New admission in BBA, BCA, B.Com, B.Com(Hons) and B.A.(Hons) Mass Comm. Courses
| Level | Slab of Merit Scholarship |
| University | 10% of First Year Fee |
| Sate | 15% of First Year Fee |
| National | 20% of First Year Fee |
| International | 25% of First Year Fee |
Note : * Students are eligible to opt any one of the above Scholarship Schemes.
Prof. Mukund Lal Scholarship( for Semester Toppers and :Top-10"Rank Holders) :
School of Management Sciences, have a system of providing adequate scholarships towards toppers and "Top-10" rank Holder of each semester of various UG and PG Programmes: MBA,MCA,M.Com,BBA,BCA,B.Com,B.Com(Hons) & B.A.(Hons)Mass Com.
Smt. Virendra Kumari Memorial Gold Medal ( for College Toppers) : :
This prestigious award is bestowed upon the toppers of the various University run courses at SMS, Varanasi.
Basis of Admission
Admission on the basis of the score obtained in the Online Test.
Scope of B.A. (HONS) Mass Communication
After successful completion of their B.A.(Hons) Mass Communication course, students have immense job prospects in the profession of journalism or other media professions such as public relation officer, content research and creation, media planning, and so on. The course acts as a basis for higher study options, such as master and doctorate level programs in mass communications.
B.A.(Hons) Mass Communication Programme Learning Outcomes
1. Writing Skills
Students are expected to be fully trained and prepared with professional skills of writing as a reporter having complete knowledge of ABCD of media writing such as Accuracy, Brevity, Clarity and Discernment.
2.Technological Skills
New technologies have kept the media professionals paper and pen less to the maximum extent. So, they would be fully trained and prepared to handle computer, internet and other modern technologies used in media at present.
3. Over all Knowledge of subjects to write
They shall study and understand Indian Constitution, Freedom of Speech, working of governments and countrys international relations with neighboring and other countries to be prepared to write.
4.Complete Professional Skills of Electronic Media
Students would be fully trained with practical knowledge of production of program and documentary production for television through modern media lab as per current demand of TV industry. They would also understand well practical aspects of professional photography, news reading for TV and Radio and art of Radio Jockey.
5. Complete Training of Public Relations and Publicity Affairs
This is time of publicity in all sphere of society they would be fully trained to practice modern tools and techniques of PR and Publicity to cater demand of industry.
6. Practical Knowledge of Editing on modern Computers
They would be fully trained with complete professional knowledge of editing news for print and electronic media in well-equipped media lab.
7. Knowledge regarding Journalism based on Development, Environment, Economy and Sports
They would gain theoretical and practical knowledge about news reports writing on emerging subjects of media such as development, environment, economy and sports to cater the need of readers. They would learn how to write news stories on these subjects.
8. Understanding of Event Management
Student would understand well as to how an event is organized for which they would undergo internship in offices of Event Companies to be a perfect Event media professional.
9. Understanding of Press Law and Media Ethics
They shall gain insight regarding the Press Law and Media ethics to practice and save their print publication from legal complications. They would also understand the media ethics to be sincere journalist to build up the image of their own as well as organization.
Besides above mentioned academic curriculum institute also motivates students and faculty members to pursue researches in the below mentioned disciples through conferences, paper presentations and several other activities in the premises:
• Ethics & Values in Management
• Marketing Communications
• Marketing & Sales
• Entrepreneurship
• Leadership and Indian Ethos for Management