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BBA in Sports Management

Bachelors of Business Administration (BBA) in Sports Management is an undergraduate degree course that deals with managing sports activities. It is a three-year course. This course mainly focuses on equipping students with applications of business and management of the sports industry. 

It teaches several important concepts such as sports management, marketing management, accounting, business administration, fundamentals of sports, human resource management, brand management, entertainment and sports marketing, advertising management, risk management, merchandising management, sports medicine, sports nutrition, financial management, sports funding, and so on.

There are various institutions that offer BBA in Sports Management course. Also, some institutions provide additional certification in physical training along with the degree.

This course is intended to furnish the students with the association and specialized instruments which are needed to oversee games, groups, organizations and sports clubs. On completion of this course, students will become professionals in sports management.

BBA in Sports Management helps students in building up his correspondence and specialized abilities, they additionally become acquainted with about business arranging and the board. Candidates having marvellous initiative abilities and relational abilities are appropriate for this course.

Eligibility

Students must pass in 10+2 with a minimum of 45%. Students can get to know about the minimum percentage requirement on the official website of the institution. Although, every institution that offers this course has its own eligibility criteria. 

Course duration

The duration of the BBA in Sports Management course is three years which consists of a total of six semesters. There will be two semesters each year and every semester is six months long. 

Why BBA in Sports Management?

India is one of the countries that is profited by the quick development of the global sports market. Due to this, there are various job opportunities for youth. Also, there is a constant demand for sports professionals to manage sports activities. Many companies are always in need of these professionals. 

Specialization in Sports Management gives ample knowledge about various topics such as governance of sports, sports event management, facility planning, administrative tasks, sponsorships, technologies, negotiations, marketing, advertising, promotions and so on. 

Additionally, the Physical Education provides a deep understanding of anatomy and physiology, tackling injuries, sports science, coaching, biomechanics, nutrition, and kinesiology.

As a specialization in Management Studies, Sports Management offers a remarkable mixture of both of the previously mentioned angles which prompts a general improvement of students as imminent experts in the field of sports.

Who is this course for?

This course is best suited for students who are interested in sports management. Students with great communication skills and leadership abilities can pursue this course.

Objectives of this course

  • Get a general comprehension of different innovations utilized in sports. 
  • Distinguish and comprehend the elements that shape sport in a culture. 
  • Understand what is sports management and learn various skills and techniques involved in it.
  • Apply basic advertising and advancement ideas to the game business. 
  • To show the ideas of key arranging and asset allotment in the games business. 
  • Assess arrangements and cycles in different game overseeing bodies. 
  • Comprehend the life systems, essential biomechanical standards and phrasing. 
  • Comprehend sport the executives and the advancement of this order as a calling. 
  • Coordinate different games successfully and proficiently. 
  • Comprehend and portray different jobs and obligations of the games administering bodies across the globe. 
  • Distinguish and apply different lawful perspectives in the sports business. 
  • Acquiring information in centre competency regions of the business. 
  • Apply the elements of preparation, sorting out, driving, and assessing to an assortment of game associations. 
  • Decide factors engaged with the turn of events, training methods and fitness levels.

Admission

Admission to BBA in Sports Management will be provided based on merit in the 10+2 examination. But, a few universities, for example, IISM and NASM will choose students dependent on their entrance exam score.

To fill the application structure online, students need to go to the universitys/schools site and fill all the necessary information in the application form. After registering successfully, you will be reached by the authorities of the institution and they will guide you for the further process. You are needed to visit the campus with all the required certificates, for example, Class 12 mark sheet, Class 10 mark sheet and certificate, ID verification and photographs.

Selection

The selection will be done on the basis of the student’s percentage in the qualifying examination. Students can verify the selection criteria on the official website/brochure of the institution. However, some institutions will conduct their entrance exams in order to select students. The entrance exam consists of an aptitude test and a physical test. The selected students should visit the campus to finish the admission formalities.

Syllabus

  • Financial Accounting
  • English II
  • Entrepreneurship & Project Management
  • Sports And Entertainment Marketing
  • Leadership Principles in Sports
  • Human Rights
  • PC Software (MS Office) Practical
  • Brand Management
  • Global Sports Tourism
  • Soft Skills for Business
  • Sports Event Management
  • Business Administration
  • Sports Media, Broadcasting & Journalism
  • Management of Sports, Leagues and Teams
  • Language I
  • Sports Medicine & Nutrition
  • Environmental Studies
  • Advertising Management for Services
  • Language II
  • Sports Equipment & Technology Management
  • Extension Activities
  • Communication Skills II
  • Fundamentals of Sports and New Age Dynamics
  • Psychology in Sports
  • Sports Funding and Financing Management
  • Economics for Executives
  • Sports Facilities Planning & Management
  • Human Resource Management
  • English I
  • Organizational behaviour
  • PC Software (MS Office) Theory
  • Sports Training & Tactics
  • Sports Law & Risk Management
  • Communication Skills I
  • Retail Environment
  • Campus to Corporate
  • PR, Sponsorship & Advertising in Sports
  • Marketing Management
  • Merchandising Management
  • Management Process

Career prospects

BBA in Sports Management equips students with relevant skills in the sports industry. There are numerous opportunities available for the students after the completion of this course. Students can apply for jobs in various sectors and positions. The average salary in sports management will go from Rs. 15,000 to 40,000 every month. Other than this, organizations will likewise give salaries based on the candidate’s abilities and capacities.

Students can apply for various job positions such as -

  1. Sports Nutritionist
  2. Finance Manager
  3. Sports Department Manager
  4. Management Trainee
  5. PR Manager
  6. Sports Instructor
  7. Event Manager
  8. Procurement Manager
  9. Sales Manager

Students have the choice to apply in various sectors like -

  1. Sports broadcasters
  2. Sports franchises
  3. Sports leagues
  4. Sports merchandise manufacturers 
  5. Sports management MNCs
  6. Sports teams
  7. Event management firms

After the completion of the course, many reputed companies will recruit students such as -

  1. IISM
  2. Educational Institutions
  3. LPGA
  4. Reebok
  5. NAIA
  6. NFL
  7. NASL
  8. NBA
  9. Nike
  10. MLB
  11. Adidas

Salary

The average salary package for graduates of BBA in Sports Management is 2-6 lakhs per annum. 

Best institutions for BBA in Sports Management

  1. Jain University, Bangalore
  2. Chandigarh University, Chandigarh
  3. Woxsen University, Hyderabad
  4. Parul University, Vadodara
  5. Sister Nivedita University, Kolkata
  6. National Academy of Sports Management (NASM), Jaipur
  7. National Academy of Sports Management (NASM), Noida
  8. LJ University, Ahmedabad
  9. Global School of Business and Commerce (GSBC), Sharanpur
  10. SJES School of Management Studies, Bangalore


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