We are now going to try and adapt the positive outlook to post PGDM career opportunities in the E-commerce industry. The good news is that the industry is growing and is flushed with funds, which means you have plenty of opportunities ahead of you. So what’s the potential bad news? Well, it might not be an instantly rewarding career choice. But hold your horses! If you look at it as the race to the finish, you might have bet on the winning horse.
Now let’s look at the evolving eCommerce industry in detail and what it has in store for you.
E-COMMERCE CAREER OPPORTUNITIES AND JOBS IN INDIA
The Indian operations of Amazon, the global e-commerce juggernaut, got more than a shot in the arm when Amazon CEO Jeff Bezos pumped in a cool $2 Billion in 2014. This came up close on the heels of multi-million dollar funds raised by its leading desi rival – Flipkart – which now has a valuation of more than $15.5 Billion.
While financial analysts continue to debate over whether the valuations of e-commerce companies are over the top (we think they are!), the industry trends are clear. Flush with funds, the e-commerce sector is growing and not showing any signs of slowing down in the near future.
Before we jump into understanding the career options in this industry, let us find out how big is the opportunity and how fast is it growing and what are the different segments?
The share of retail business in 2014 as a percentage of the overall retail industry is just 0.4% and expected to become 3% by 2020 [PwC report on eCommerce]
Indian retail industry is growing at a rate of 10% CAGR whereas eCommerce business is expected to grow 22% CAGR over the next 5 years.
Main sectors & the top companies in Indian E-commerce
eCommerce Industry in India is divided primarily into 6 major segments:
Traveling / Ticketing – Cleartrip, MakeMyTrip, Yatra, Thrillophillia etc.
Retail(R) & Marketplace (M) – Shopperstop (R), Flipkart (M), Snapdeal (M), BigBasket (R) etc.
Deals – Groupon, CashKaro etc.
Education – Eureka
Classified portals – Shaadi.com, Naukri.com etc.
Hyperlocals – Grofers, PepperTap, Swiggy
Points to note:
Travelling has the biggest share in the eCommerce space (70%)
Retail/Marketplace is the fastest growing at the segment with CAGR of 56%.
Hyperlocal is the latest kid in the block and they have been able to pull very good traction.
Each of these segments caters to a niche need and the consumer behavior also varies across these segments.
This clearly points to the fact that for a country of 1.25 billion people, eCommerce is a BIG opportunity!
List of Ecommerce roles and their requirements
eCommerce has opened up a gamut of opportunities across the spectrum of skills. The career paths have evolved around three areas:
Creative i.e. product look & feel, customer experience, marketing, branding etc.
Operations i.e. category management, supply chain, logistics, warehouse & inventory etc.
Auxiliary areas i.e. finance, payments, legal, HR etc.
Average Salary in Ecommerce Jobs
Now it’s the time to talk about an important thing – Money!
From the picture below you would get a fair understanding regarding various roles and their respective industry demand & skills supply
A detailed layout of tentative salary numbers w.r.t. years of experience can be found below. I have limited it to 12 years because I believe that it is an optimum amount of time that one needs to invest to understand the intricacies of the business and after which there needs to be a strategic shift to take oneself to the next leadership level.
E-commerce salaries in India
You might ask – “Why are these salary numbers tentative?”
Well, the primary reason is that salary numbers will depend on many factors like the organization you are presently working in/ have worked for or your qualification levels and so forth. Hence the above numbers might vary based on the scenario.
At this point, I will like to draw a caveat; whatever be your experience, salary levels or qualification, all these roles need to have just one goal in mind:
The value you can add in the whole consumer experience lifecycle – this is not-negotiable!
Parts of this article are written by KaushikChakrabortywho has over 10 years of experience in the areas of product management, consulting & business analysis. He has worked with global clients from the Asia-Pac and India region. He completed his B.Tech from NIT and MBA from XLRI (Jamshedpur)