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  • Digital Marketing Courses, Career and Scope

    • April 21, 2020
    • Posted By : admin
    • Comments Off on Digital Marketing Courses, Career and Scope

    Digital Marketing
    Digital Marketing is the way of advertising or promoting our services and product through online resources such as social media, internet, video making email, mobile applications, and websites. The main aim of digital marketing is to attract customers on their side and fulfill their requirements. Digital marketing helps our business to generate a good return on their specific marketing investment as compared to other traditional marketing like it. Here, You can plan your digital marketing strategy by setting a budget and reach thousands of potential customers within minutes by advertising your product. A well planned digital marketing campaign process can save up a lot of your amount and improve your business profitability easily.
    Importance of Digital Marketing
    Here, we discuss some point which is beneficial for your digital marketing business
    1. Time-saving and Convenient
    One of the biggest benefits of online digital; marketing is the convenience it provides us. The internet is a resource accessible from all over the world. Here, You can easily set up and manage your ad campaigns whenever you needed. Apart from that, it also gives a convenient and comfortable shopping experience for your customers according to their choice.

    2. Establish Better Customer Relationship
    Digital Marketing will help your business to build a strong customer relationship. By collecting email addresses from your customers and use to target them for further process. You can also offer coupons, gift vouchers to attract them. Apart from that, you can also use social media platforms to keep your customers connected with your business in the future.

    3. Provides Low-cost marketing opportunities
    Many organizations find it difficult to successfully market their business brand because of the affecting costs that are involved. After all, running an effective print, television, or radio marketing campaign is not cheap for us. Digital marketing offers a good opportunity for those organizations because it uses several techniques that are either affordable for us or completely free.
    Digital Marketing Courses
    There are various courses offered by different sites, either paid or free of cost. From which some of them are following.
    1. Google Digital Marketing Unlock Certification Course
    2. Udemy Digital Marketing Course
    3. Udacity Digital Marketing Certification Course
    4. Lynda Digital Marketing Course
    5. Digital Marketing Associate Certification Training Course
    6. Simplilearn’s Digital Marketing Master Program

    1. Google Digital Marketing Unlock Certification Course
    When you are at the initial phase of digital marketing then these courses help you a lot to increase your knowledge. It is free of cost and provides a unlock certificate after completing a course. It includes
     Tools of Digital Marketing
     Types of Advertising
     Different Mobile apps Marketing
     Google Ads
     Youtube videos

    2. Udemy Digital Marketing Course
    Udemy is the best platform to learn any type of course. It is a paid course, by which we learn from a low level to advance level. It consists of many types of topics:
     SEO(Search Engine Optimization)
     Online Market Research
     Social Media Marketing
     Business Setup

    3. Udacity Digital Marketing Certification Course
    Udacity Digital Marketing is the Nano Degree Program, which provides a specific level of courses for digital marketing. It consists of various type of topics:
     Word Press Setup
     Different Marketing Strategies
     SEO(Search Engine Optimization)
     Google Ads

    4. Lynda Digital Marketing Course
    Lynda is also a platform to learn many types of courses. It’s the cost is low in comparison to others, by which we learn from the initial level to advance level of digital marketing.It consists of many types of topics:
     Why we use digital marketing
     The platform used in digital marketing
     Marketing Strategies
     Research of different marketing areas

    5. Digital Marketing Associate Certification Training Course
    Association course is provided by udacity nano degree program. It provides only the training part and gives a certificate of completion. It has various types of topics:
     About Digital Marketing
     Digital Marketing Tools
     How to use different types of digital resources?
     Different types of Marketing Strategies
     Types of Promoting Services

    6. Simplilearn’s Digital Marketing Master Program
    When you want to know all root of digital marketing then it’s the easiest way to increase your knowledge and get a certificate after completion of the program. It consists of various types of topics:
     Different Digital Marketing Channels
     Social Media Marketing
     SEO Process
     Importance of Digital Marketing

    Career and Scope in Digital Marketing
    digital marketing is rapidly growing nowadays. Last year Statistical data shows that the digital marketing industry is offering around 10 to 15 lakhs jobs. We know that Naukri.com is India’s largest job portal website that offered more than13000 job opportunities for only digital marketing professionals. Digital Marketing provides many career opportunities to students which are the following:
    1. Web Developer and Web Designer
    2. SEO Analyst
    3. Content Writer
    4. Search Engine Marketing
    5. Digital Marketing Manager

    1. Web Developer and Web Designer
    A web developer is mainly responsible for coding, designing, and maintaining all websites. To become a web developer you have a basic knowledge of some languages like JavaScript, PHP, .NET HTML, CSS, and CMS like WordPress and Magento. Here, you can also work as a freelancer if you want to work on any project.

    2. SEO Analyst
    SEO analyst people are mainly responsible for getting traffic to the website by improving the Google ads rankings of your website specifically. They can optimized webpages according to their search engines. Here, You can also work as a freelancer from home. It is the best career option for those students who want to make a career in digital marketing

    3. Content Writer
    Content Writer is one of the best trending ways to earn money by doing online work job from home. Some Websites such as Text Broker and Income Diary hire writers to write for them daily. Apart from that, some other websites look for experts in all areas such as personal finance, growing website traffic, social media, making money online, parenting, pregnancy, and more to help them write articles. It pays $25-$500 per article.

    4. Search Engine Marketing
    Search Engine Marketing (SEM) Manager is mainly responsible for those sometimes irrelevant and sometimes provides useful ads that you see while browsing the internet. The main things they are focusing on keyword research for google ads, managing ad website groups, optimizing and landing unwanted pages, make the creative team for useful ad copies & graphics, and many more. It is also a good marketing career option for you.

    5. Digital Marketing Manager
    Digital Marketing Manager is mainly responsible for handling digital marketing, devising strategies, supervising the activities of the junior, generating traffic, and many more.
    In brief, the digital marketing manager is the boss of the marketing department. To make a career in this field you have prior experience of at least 7-10 years.
    Conclusion
    After analyzing all about digital marketing courses, career, and scope we reach on the conclusion that always choose those career options which are in your specific area of interest and take your future in a new direction relatively.